DESIGN

1. product product​
product
summary
summary
summary
summary Update on the plan and progress​

2. agenda
Product overview​ The competition​ Go to market​ Executive plan​
Product Pricing​
Marketing Plan​
Product Launch Plan​
Industry Overview​
Competitive Analysis​
Product SWOT Analysis​
Product Pricing​
Marketing Plan​
Product Launch Plan​
Our Team​
Product Budget​
Up Next​
Presentation title 2

3. product
overview

4. Customer
profile
• Our target customer is Gen Z
• The customer is between the ages of 18-34
• Big users of social media
Presentation title 4

5. Value proposition
P r o d u c t c u s t o m e r
Benefits Experience Features Wants Fears Needs
• Sync across
devices
• Include images
• Rich metadata
• Everything
everywhere
• Never forget
• External brain
• Remember
everything
• Simple
• Easy syncing
• Fast to use
• Remember
things
• Write things
down
• Save
information
• Losing things
• Locked into a
system
• Fast to enter
things
• Share notes
with people
• Single system
Presentation title 5

6. Product roadmap
Presentation title 6
Q1
2OYY
Financial
planning
commences
Q2
20YY
Beta registration
opens to the
public
200 Subs
Initial
subscribers
Q3
20YY
Advertising
campaign
kicks off
Q4
20YY
MVC launches
on all markets
500 Subs
Final
subscribers

7. Strategic features
Simple
Easy syncing
Fast to use
Sync across devices
Include images
Rich metadata
Fast to enter things
Share notes with
people
Single system
Presentation title 7

8. The competition

9. Industry overview
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
24% 31% 49% 91%
Retail sales Online sales Market sales Product satisfaction
Presentation title 9

10. Competitive
analysis
Our product Competitive research
• Our product is priced below that of
other companies on the market
• Simple and easy to use, compared to
the complex equipment of
the competitors
• Company A
Product is more expensive
• Companies B & C
Product is expensive
and inconvenient to use
Presentation title 10

11. Product swot
analysis
Strengths Weaknesses Opportunities Threats
The competition is dropping
the price of their product to
match ours
Affordability is the main draw
for our consumers to our
product
Our product hit the
market late, so we have to
catch up with other
companies
Our product is priced below
that of other companies
on the market
Presentation title 11

12. Go to
go to
go to
market
market
market

13. Product pricing
Presentation title 13
Customer value-
based pricing
Competition based
pricing
Cost-based pricing
Weak Medium Strong
Price realization
Price orientation
Company A Company D
Company B
Company C Our product

14. Marketing
plan
Price Product Place Promotion
Budget flexible for social
marketing
Ad directing customers to our
product
Popular social media
companies
Promotion will run for two
weeks
Presentation title 14

15. Pre-roll out
Roll out product to
local region
Pre-release
Product public release
Feedback
Gather feedback and
fix bugs
Announce
Public preview and
announcement
Launch
General product
release
Product launch plan
Presentation title 15

16. Executive
plan

17. Our team
Presentation title 17
MIRJAM
NILSSON
President
AUGUST
BERGQVIST
VP Finance
MIRA
KARLSSON
Accounting
ANGELICA
ASTROM
VP Technology
APRIL
HANSSON
Help Desk
JENS
MARTENSSON
Project Manager
ALLAN
MATTSSON
VP Operations
KALLE
PERSSON
Facilities
FLORA
BERGGREN
VP Marketing
JENS
MARTENSSON
Project Manager
MIRA
KARLSSON
Accounting
FLORA
BERGGREN
VP Production
VICTORIA
PERSSON
Production Manager
IAN
HANSSON
VP Transportation
ANGELICA
HANSSON
Dispatch
VICTORIA
LINDQVIST
Executive Assistant

18. Product budget
Column A Column B Column C Column D Column E Column F
Q1 10 100 50 10 $6,750 $1,013
Q2 50 500 60 500 $33,750 $5,063
Q3 200 2000 100 5000 $135,000 $20,250
Q4 400 4000 120 50,000 $270,000 $40,500
Presentation title 18

19. Up next
Business management
opportunity sizing
Product positioning
in-market user testing
Media outreach
lead optimization
Presentation title 19

20. Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com
Thank
you