The document outlines key elements of effective film poster design including capturing attention through an intriguing and ambitious design that encapsulates themes without revealing too much, using a singular compositional element and complimentary colors to evoke emotions, having an original yet minimalistic design that symbolizes and summarizes the film.

1. Film poster - development
Pre-production
By Adam Kalabiska
A Level Media Studies

3. Key elements of
Effective poster design
• Captures attention
• Encapsulate key themes of the film
• Ambitious (not revealing too much information)
• Intriguing
• Composition centred around a singular element
• Using colour to evoke certain emotions
• Complimentary colours
• Originality
• In the words of Saul Bass – “symbolise and summaries”
• Minimalistic approach
The French Dispatch
2020