1. PERSUASIVE DESIGN
Onca Uğurlu
UX & Usability Consultant

2. Get Closer
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History: 1997 IntouchSol & ActiveBuilder
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Area: Banking, Health, Finance, Telecom., Multi Media, E-Commerce -112 projects.
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Services & Product: Technology, Design, Consultancy, Usability (Test, Training) ; DCMS
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Partnership: Sia Insight- Marketing and Consumer Behavior Research
About Me
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Education: Boğaziçi University (History), University of Bedfordshire (IT)
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Expertise Sectors: Banking, Health, Finance, Telecom., E-Commerce, E-Learning
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Expertise Area & Services: UCD, Persuasive Design, Content Writing, Usability Tests and Training
References:
My blog: www.uxmagazin.com
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IA
Institute

3. What is Persuasive Design?
“Persuasive design is the science of what gets users to
take action.
A methodology for making user experiences more
engaging, compelling, and effective. “
PET Design- PhD. Eric Schaffer, HFI
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IA
Institute

4. User Centered Design
Persuasive Design
• What users CAN do
• Focus on features and
functionalities to make it usable
• What users WILL do
• visual elements, images, colors, and
content that provide motivation to
complete tasks
User Experience DesignJJ. Garrette, Co-Founder & Chief
Creative Officer, Adaptive Path
PET Design- PhD. Eric Schaffer,
CEO, Human Factors International
Build TRUST
Create
EMOTIONAL
engagement
PERSUADE
your customers
to take action.
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IA
Institute

5. Social Validation
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IA
Institute

6. Social Validation
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IA
Institute

7. Scarcity
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IA
Institute

8. Language
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IA
Institute

9. Help them make a choice / Contrast
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Institute

10. Trust
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IA
Institute

11. Saving/Design
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Institute

12. Trust
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Institute

13. Combination of Persuasion Techniques
Social
Validation
Social
Validation
Recency
Social
Validation
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IA
Institute

14. Personalization
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IA
Institute

15. Limited availability-Goods based scarcity
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IA
Institute

16. Speed
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IA
Institute

17. Speed
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IA
Institute

18. Social Validation
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IA
Institute

19. Gift/ Free
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IA
Institute

20. Can You Trust This Website?
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IA
Institute

21. Solution
Usability + Persuasive Design = The Best User Experience
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IA
Institute

22. Thanks & Keep in Touch
oncaugurlu@activebuilder.com
www.activebuilder.com
Tel:
+90 216 651 42 62
Fax: +90 216 651 42 61
Mobil:+90 533 687 17 17
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IA
Institute

23. References
http://www.marketingdonut.co.uk/marketing/pr/pr-opportunities/how-i-use-publicitystunts-to-promote-my-online-car-leasing-business
http://blog.jjg.net
www.humanfactors.com
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©2013 All Rights Reserved.
IA
Institute