The Accenture Technology Vision for Oracle 2019 emphasizes the importance of leveraging emerging technologies like AI and blockchain for innovation in businesses. It outlines five key trends: DARQ Power, Get to Know Me, Human+ Worker, Secure Us to Secure Me, and MyMarkets, all aimed at enhancing consumer insights and experiences in a post-digital era. Companies that effectively integrate these technologies into their strategies will be better positioned for future success.

1. Accenture Technology Vision for Oracle 2019
Applying the New with
Oracle Technologies Now
INNOVATE
TO CREATE
YOUR FUTURE
TODAY

2. DIGITAL-ERA TECHNOLOGY IS NOW
EXPECTED FROM EVERY BUSINESS.
Companies that weave a technology
strategy to meet
and even exceed these growing
expectations will find themselves far
ahead of the competition—and ready
for a post-digital future.
94%
of 6,672 business and IT execs we
surveyed report the pace of
innovation in their organizations
accelerated over the past three
years due to emerging
technologies.

3. THE POST-DIGITAL ERA IS UPON US.
Are you ready for what’s next?
TREND 1
DARQ
POWER
TREND 2
GET TO
KNOW ME
TREND 3
HUMAN+
WORKER
TREND 4
SECURE US
TO SECURE ME
TREND 5
MYMARKETS
Understand the
DNA of DARQ
Unlock unique
consumer insights
and opportunities
Change the
workplace
or hinder the
workforce
Use technology as
the first line of
defense in an
interconnected
world
Meet consumers’
needs at the
speed of now

4. DARQ
POWER
TREND 1
New technologies are catalysts for change,
offering businesses extraordinary new
capabilities. Distributed ledger technology,
artificial intelligence (AI), extended reality and
quantum computing will be the next set of new
technologies to spark a
step change, letting businesses reimagine entire
industries.
Understand the
DNA of DARQ

5. DARQ capabilities are continually being
integrated into Oracle’s suite, such as: Oracle
Blockchain Cloud Service, AI and machine
learning (ML) predictive analytics, high-
performance computing and Oracle’s clustered
network. As a result, customers avoid the cost
and risk of separately evaluating and integrating
DARQ solutions.
DELIVERING
DARQ
TREND 1

6. Technology-driven interactions are
creating an expanding technology identity for
every consumer. This living foundation
of knowledge will be key to not only
understanding the next generation of consumers
but also to delivering rich, individualized,
experience-based relationships in the post-digital
age.
Unlock unique consumer
insights and opportunities
GET TO
KNOWME
TREND 2

7. Oracle’s revolutionary new data as a service
(DaaS) delivers a set of solutions that enable
agencies, brands, media platforms and
publishers to use data more effectively.
Companies are empowered with detailed
knowledge about who their customers are,
what they do, where they go and what they
buy.
DETAILS ARE IN
THE DATA
TREND 2

8. Workforces are becoming human+:
each individual worker is empowered
by their skillsets and knowledge plus a new,
constantly growing set of capabilities made
possible through technology. Now, companies
must adapt the technology strategies that
successfully created this next-generation
workforce to support a new way of working
in the post-digital age.
Change the workplace
or hinder the workforce
HUMAN+
WORKER
TREND 3

9. Combining AI, ML and DaaS, Oracle
Human Capital Management (HCM) Cloud aims
to deliver a best-in-class employee experience.
The Accenture Digital Assistant for Oracle Cloud
uses sophisticated chatbots operating as
“associates” to learn and become part of an
organization’s ecosystem.
PUTTING
PEOPLE FIRST
TREND 3

10. While ecosystem-driven business depends
on interconnectedness, those connections
increase companies’ exposure to risks. Leading
businesses are recognizing that
just as they already collaborate with entire
ecosystems to deliver best-in-class products,
services and experiences, it’s time security
joins that effort as well.
Use technology as the first
line of defense in an
interconnected world
SECUREUS
TO SECUREME
TREND 4

11. Oracle Cloud Suite leverages a state-of-the-art
security operations center. AI, ML, layered security
and patching are used to protect against hackers.
Plus, a major benefit of the Oracle Autonomous
Database is that security
is controlled and managed by Oracle, and
any necessary updates or patches are applied
without downtime.
A WIDER FOCUS
ON SECURITY
TREND 4

12. Technology is creating a world of intensely
customized and on-demand experiences,
and companies must reinvent their organizations
to find and capture those opportunities as they
come. That means viewing each opportunity as if
it’s an
individual market—a momentary market.
Meet consumers’ needs
at the speed of now
MYMARKETS
TREND 5

13. Accenture and Oracle are delivering
solutions that get to the one-to-one level
of personalization, such as: Oracle Eloqua that
helps transform large amounts of data into
specific personalization recommendations, and
Oracle CX Unity and Oracle ID Graph that help
clients effectively analyze and use data about
customer behaviors.
ONE-TO-ONE
PERSONALIZATION
TREND 5

14. MyConcerto is the insight-driven,
digitally integrated platform that we use
to help clients envision, innovate, develop
and deliver end-to-end Oracle technology-
based solutionsfrom business case and
roadmap through delivery and continuous
improvement.
ACCENTURE
MYCONCERTO

15. THANK YOU
#TechVision2019
#Oracle
www.accenture.com/technologyvisionoracle