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22-10-2014 
#GPTW
October 8, 2014, Ferdi Claes 
Flex Income Plan 
© 2011 CTG, Inc. 2
Flex Income Plan (FIP): what? 
Flexible remuneration 
■ that enables employees to pick and mix their own salary package to 
suit their personal needs and situation 
■ all of this on a budget-neutral basis 
■ running fully automated in a software tool 
■ tailored to our HR strategy 
© 2011 CTG, Inc. 3
FIP: why? 
People expect 
 An individualized approach 
 “Tailor-made” service 
 Flexibility 
CTG wants 
 A unique and innovating HR policy 
 A more attractive “Brand” towards the labour market 
 Good employee satisfaction and retention 
© 2011 CTG, Inc. 4
“Cafetaria plans”@CTG 
CTG’s flexibility towards compensation & benefits includes 
□ Group insurance 
(medical care, disability, retirement & life insurance) 
□ Company cars 
(free choice, based on budget) 
□ Flex Income Plan (FIP) 
© 2011 CTG, Inc. 5
FIP: to be considered before you start 
■ Difficult, complex matter 
■ Many & very strict rules/legislation 
Look for a strong, skilled partner 
CTG > SDWorx 
Individual’s responsibility is crucial 
Individual needs to be well informed
The 7 basic principles of FIP 
1. The value of the employee’s total gross salary package should remain the 
same 
▫ The employee should be well informed of the consequences of choices made 
eg. choosing for less cash could impact his or her pension 
2. Employee is totally free to participate in the program or not 
3. FIP is designed to facilitate optimization of the package based upon 
personal needs, preferences and situation, but is not intended to optimize it 
financially 
4. FIP is compliant with all labour, tax, social security legislation 
(written agreement between SDWorx and social security) 
5. FIP implies an (annual) addendum to the labour contract and is integrated in 
other documents: labour regulation, staff handbook,… 
6. FIP is budget neutral for CTG 
7. FIP creates no additional obligations for CTG 
© 2011 CTG, Inc. 7
What make this FIP unique? 
■ Innovative: 1st (IT) company in the market 
■ Diversity of choice 
■ Open to all CTG employees 
■ Employee self-service portal 
■ www.MyWorkAndMe.com (WebWorx SD): 
□ Pay slip, 281.10, C&B statement, Group Insurance overview 
□ Online module “Absences” 
□ New: online FIP module 
▫ For employees: to enable simulations 
▫ For HR administration: to limit the additional workload 
© 2011 CTG, Inc. 8
Online FIP-module 
© 2011 CTG, Inc. 9
Our “Shop” 
Create budget Available benefits 
• Company car (lower category) 
• CTG & seniority holidays 
• Employee referral premium 
• Business referral premium 
• Seniority premium 
• Variable salary 
• Transfer from last cycle 
• Mobility 
• Company car (higher category) 
• Health & social benefits 
• Supplementary child allowance 
• Additional medical insurance 
• Individual pension plan 
• Work/life balance 
• Additional holidays 
• Maximize cash 
New in 2013 
• Share options 
• Cash 
• Charity 
• Transfer to next FIP cycle 
New in 2014 
© 2011 CTG, Inc. 10
Getting started 
■ More info on our HR Intranet – Flex Income Page: 
https://central.eu.ctg.com/SS/HR/FIP/default.aspx 
□ FIP FAQ’s (Frequently Asked Questions) 
□ FIP Manual 
□ FIP Presentation 
■ Questions/remarks > Hr.eu@ctg.com 
© 2011 CTG, Inc. 11
FIP cycle 
■ Yearly FIP cycle : beginning of the year 
Announce-ment 
Jan 
15th 
Info 
sessions 
Jan 
Feb 
Wk 1 
Mar 
Individual 
coaching 
End 
Mar 
End 
Apr 
Addenda 
contracts Apr Process 
payroll 
■ Upon car lease renewal (2 cycles a year) 
Information 
Package & tool 
© 2011 CTG, Inc. 12
Our “Shop” 
2012: 12% 
2013: 30% 
2014: 34% 
Create budget Available benefits 
16% 6% 
• Company car (lower category) 
• CTG & seniority holidays 
• Employee referral premium 
• Business referral premium 
• Seniority premium 
• Variable salary 
• Transfer from last cycle 
• Mobility 
• Company car (higher category) 
• Health & social benefits 
43% 
• Supplementary child allowance 
• Additional medical insurance 
• Individual pension plan 
• Work/life balance 
• Additional holidays 
• Maximize cash 
52% 
31% 
14% 
• Share options 
• Cash 
• Charity 
• Transfer to next FIP cycle 
19% 
36% 
75% 
© 2011 CTG, Inc. 13
When people connect... 
... new ideas get born. 
Ferdi Claes 
MD HR CTG Europe 
ferdi.claes@ctg.com
Minerva, 
Een vernieuwd eindeloopbaanbeleid 
Great Place To Work – Gent 6/10/2014 
KBC Bank& Verzekeringen 
Corporate HR , dienst PGP Specialised Advice 
bart.mellaerts@kbc.be
16 
Wat ? 
- Aanleiding, 
- kader 
- Onderdeel van ... 
- Uitgangspunten 
Loopbaan tracks en I-deal + Extra 
aandacht voor Track 5 
Balans
17 
Feiten op een rijtje ... 
 Pensioenwetgeving 
 Stimuli afgebouwd en gepenaliseerd 
 Behoud van kennis  War For Talent 
 Europese werkzaamheidsgraad van 55+ versus cijfers van KBC 
 Demografische leeftijdspyramide werknemers KBC 
 Deeltijds werken blijft stijgen om langer vol te houden 
 Van talentverkwisting naar talent- en kennisbehoud (KBC intern) 
 Maar ook: actieplan 45+ , maatschappelijke druk 
 ... 
Alg.
18 
 voor 55+ medewerker die op constructieve & pro-actieve wijze 
over zijn loopbaan (vervolg en einde) kan praten en nadenken, 
geconcretiseerd in moreel engagement ( I-deal). 
 waarin I-deal een stimulans is voor gemotiveerde mdw’ers op 
“oudere” leeftijd, en ieder duidelijkheid en zekerheid wil bieden. 
 voor lijn-management in een pro actief HR beleid 
 dat leidt tot respectvolle en gewaardeerde arbeidsrelatie 
tussen alle partijen (om met goesting te blijven (samen)werken). 
 waarin binnen het kader van HR beleid , CSR en commercieel 
beleid een win-win kan bekomen worden met non profit, 
social profit & profit voor inzet van medewerkers buiten KBC
19 
Minerva, onderdeel v.e. ruimer personeelsbeleid 
HR in evolution 
KBC4Society 
Reward4green 
Move 
Feed your body 
Mind 
Care 
Actief eindeloopbaanbeleid 
- Pensioeninfodag 
- Aanloop voor opruststelling (AVO) 
- Sociaal fonds, Kringwerking 
Start-it’s 
The Pitch
20 
Uitgangspunten Minerva 
 Duurzame inzetbaarheid, geen 
waardevernietiging 
 Zelfbeschikking via introspectie geeft 
vorm aan keuzerecht 
 Levensfase bewust loopbaanbeleid 
 Performance en output 
is leeftijdsonafhankelijk 
Belangrijk : bedrijfsklimaat 
installeren/creëren waarin 
Dit is de 
change, 
de uitdaging 
het thema openlijk 
bespreekbaar wordt 
gemaakt en mee-evolueert 
op het ritme van bedrijf & 
samenleving 
Het KBC Minerva motto is : 
“Zet medewerkers in op wat ze graag doen, 
goed doen en waar ze zelf voor kiezen. 
Dan zal het langer werken heel spontaan gaan”
Introspectie medewerker 
21 
Competenties 
en 
belangstelling 
Zelfbeschik-king 
Tijdsbesteding 
Functieniveau 
Duurtijd 
+ consequenties
22 
5 loopbaan tracks 
Alle tracks zijn 
evenwaardig & 
kunnen wijzigen
23 
i-deal (Denise Rousseau. V.S.) 
behoeften 
medewerker 
wensen 
KBC 
sociale situatie 
noden 
structuur 
kennisbehoud 
Win–Win voor elke partij 
doelstelling
24 
Track 5 
Extra aandacht voor 
Minerva Track 5
25 
Track 5 : inzet buiten KBC 
 KBC wil interne loopbaankeuzes aanbieden  99% vd medewerkers 
 Naast dagelijkse KBC-job ook know how ter beschikking van raden van 
bestuur & beheersraden van organisaties en instellingen  vrijwillig 
 Maar… ook externe loopbaankeuze  = vernieuwend , creatief , 
innoverend ... 
Aanbod van KBC-ervaring aan Social & Non-Profit & Profit 
organisaties KMO’s / start-ups … 
beperkte mogelijkheid creëren om specifieke kennis en ervaring tijdelijk in 
te zetten in een andere context, als (einde)loopbaankeuze + als verrijking 
voor de volledige KBC-loopbaan
26 
Track 5 : inzet buiten KBC 
 Transparant aanbod bedrijfswijd, publicatie vacature 
 Alleen ambassadeurs 
 Elk dossier is maatwerk , 100% financiële match is utopisch 
 Gericht aanspreken is succesvoller dan solliciteren/vacatures 
 KBC beslist of “samenwerkingsprojecten” passen binnen: 
 KBC CSR-policy , Commercieel beleid Divisie België & HR policy 
 4 trends merkbaar : 
 Van full sponsoring  kosten delend 
 Van detachering naar nieuw contract (fin. last voor inzet organisatie stijgt) 
 Aanvragen stijgen , met professionalisering vd vraag 
 Kortstondige opdrachten  6m – 2j  maar ook nood aan langere inzet
27 
Aanpak project 
Marktstudie, trends, tendensen, gesprekken in- en buitenshuis, 
specialisten en bij senioren, gepensioneerden, bij 50-jarigen... 
Uitwerking via multi–disciplinair team , verschillende leeftijden 
Workshops: doelgroepen, sociale partners, 
kaders, leidinggevenden, juristen 
Communicatie via allerlei 
kanalen, uitwerking van 
idee tot detail, mindset creëren , change in gang zetten 
(1,5j voor implementatie is communicatie gestart) 
2012 
2012/2103 
2013/ 
2014 
2014 
Roll out, bewustmaking, 
En verder ... : continue verbetering, voorbeelden & getuigenissen 
bekendmaken, werken aan weerstanden, opvolging
28 
Minerva Balans – waarom werkt het of 
waarom werkt het (nog) niet ! 
Schaalgrootte vnl. naar 
deeltijds en T5, 
Inpasbaar in ruimer loopbaanbeleid 
Vernieuwend + persbelangstelling, 
Langer werken is niet KBC specifiek 
Goede voorbeelden helpen 
Terugkeergarantie 
Story telling + communicatie 
mooi theoretisch model 
belangt de mdw’er persoonlijk aan 
Achterdocht, geen push 
Taboe : financiële consequenties + 
mentale shift voor lichter werken 
Nood = individueel verschillend , 
tijd en prioriteit 
terugkeergarantie schrikt af 
Openheid versus lijstjesvorming 
Loonkost discussies versus 
kosten ratio 
Stimulerend 
Afremmend 
MINDSET 
Succes ?
29 
Vragen ? 
bart.mellaerts@kbc.be
Jeremy Pauliat 
Store Manager in training 
Decathlon Namur
Photo en situation sportive de chacun d’entre nous 
Carole Janssens 
Employer Brand Manager
7 Department Managers 
For September 
11 Department Managers 
Until January 15
DECATHLON NAMUR LAUNCHES 
AN ORIGINAL EVENT 
SPORTIVE RECRUITMENT? 
COLLABORATIVE RECRUITMENT ? 
Sales Advisors, Department Managers, 
Store Managers recruit together their 
future colleagues or boss !
THE RECRUITS 
DECATHLON OUTDOOR CHALLENGE 
September 11th, 2014 
1 Unprecedent day 
Based on our human values 
50 Candidates 
18 Recruiters 
9 Trials throughout the day 
1 Video to reveal The Recruits
OUR FINAL POINT OF VIEW 
8 Managers loving their new team 
Ready to take decisions 
COMMUNICATION 
Employees 
Candidates
If you want to 
go far 
Go alone 
If you want to 
get further 
Go together 
AFRICAN PROVERB
goudengids.be Values 
Meet Goldie! 
Moving Forward – GreatPlaceToWork – Oct-8, 2014
PURPOSE & APPROACH
Purpose 
Increase employee engagement 
Improve EOS (Employee Opinion Survey) score 
Raise involvement and add fun factor to goudengids.be as employer 
Strengthen evaluation skills 
Explain (desired) behavior that is linked to the more theoretical values 
Alignment of sales and non-sales competences 
Speak one language 
44 
Intro
General principles 
Bottom-up approach 
(Inter)action makes the difference; communication is supportive 
Make use of existing meetings and means of communication 
Incorporate internal branding in the day to day job, not on top 
Offer tools to enhance the link between brand and behavior 
Creative approach (common thread = Goldie) 
Continuously keep it moving in order to establish a long term effect 
Visible commitment of the company leaders is crucial 
45 
Intro
Building blocks 
46 
Building 
blocks
0. Define the brand compass 
47 
Building 
blocks
0. Define the brand compass 
48 
Building 
blocks
0. Define the brand compass 
Questionnaire: 
Executive Leadership Team + 45 people of different levels / departments / language groups 
Interviews: 
15 -> 45 
e.g. “If you were CEO, what would you start and stop doing?” 
e.g. “Describe the type of people that are successful at goudengids.be. 
What kind of behavior do they show? 
Workshop: ELT 
49 
Building 
blocks
OUR VALUES
How our employees perceive the company today… 
51
… and tomorrow 
52
Based on feedback of 50 internal ambassadors and 
the ELT, four new values were born 
53 
The future begins today 
Le futur commence aujourd’hui 
De toekomst start vandaag 
Quality is key 
La qualité, c’est clé 
Kwaliteit - Altijd 
Get out, get social 
Elargis tes horizons 
Weet wat leeft 
It starts with you! 
A toi de jouer! 
Het begint bij jezelf! 
Evolution 
Quality 
Social 
Ownership
INTRODUCING THE VALUES
Overview of approach 
55 
Value plans per department 
Individual action points 
Company-wide initiatives 
Supportive communication
Most value campaigns are… 
56
Value Manager @ goldenpages.be 
Meet Goldie 
57 
Concept
4 recognizable cartoons were created to strengthen the 
visibility and recognition 
cartoons
59 
Supporting communication
60 
60 
Presenting the Culture Club
GAINING MANAGEMENT 
SUPPORT
Value plans per department to embed the 
company values in the day-to-day working 
environment 
Value plan 
detailed action plan per value, developed by the different 
departments to be integrated in their existing processes and/or 
projects 
Involvement of our senior management team via SLT off-site: 
SLT off-site day 1: 
Business Openers (external partner) 
Cocktail workshop 
Card on pillow 
SLT off-site day 2: 
Set the scene 
Value action plans 
Value manager 
62 
Value plans per department 
Individual action points 
Company-wide initiatives 
Supportive communication
Set the scene 
63 
22 October 2014 
Confidential / for internal use only
Example of desired outcome of the value plan 
after workshop SLT off-site 
Department: HR Value: Get out, get social 
Idea / Concept 
Integration in 
(project / 
process) 
Key Actions 
Performance measurement 
indicator(s) 
Timing 
Value 
Manager 
Augmented 
visibility of gp.be as 
employer 
Recruitment Identify universities that best 
fit our needs and culture and 
set up active partnerships 
Set up ‘go to university’-team 
Represent gp.be at job fairs 
Identify potential lecturers in 
the company 
Number of partnerships 
Number of incoming 
candidates 
Academic year 
2014 
Niko 
Parmentier 
64 
Value plans per department 
Individual action points 
Company-wide initiatives 
Supportive communication
IT STARTS WITH YOU
66
67 22 October 
Confidential / for internal use 
2014 
only
Value Managers: It starts with you! 
68 
Departmental 
action plans
Individual action points to stimulate 
employees to contribute to the company 
values within their own job 
69 
Individual action points 
Card to indicate personal action point 
Include in end-of-year performance review 2014 
Wall per department 
Best individual action receives a plush Goldie 
Value cocktail 
Value plans per department 
Individual action points 
Company-wide initiatives 
Supportive communication
To increase engagement every individual employee will 
be encouraged to participate and provoked to share their 
insights 
Introduction of each value at the different kick-offs / departmental meetings 
Explanation of value script 
Introduction individual action points 
Presentation departmental value plan by value manager (incl results previous value 
plan) 
70 
Individual 
action points 
Each employee to fill an individual action 
point 
action points will be included in end-of-year 
performance review 2014 
Value action points wall per floor/ shared office 
Online voting system for most popular action 
point
We got to know you thanks to your individual action cards 
71 
Individual 
action cards 
Lawrence Ong
72 
Goldie is 
alive!
Meetings with our internal ambassadors revealed a number 
of interesting learnings 
73 
Learnings 
from 
ambassadors 
Everybody knows Goldie and adores him 
The value ‘It starts with you’ is well-known (also where it stands for) 
The value ‘It starts with you’ is used in e-mail, thank you messages,… 
Supportive communication is highly appreciated (toolbox, stickers,…)
GET OUT GET SOCIAL 
74
75 22 October 
Confidential / for internal use 
2014 
only
Value Managers: Get out, get social! 
76 
Departmental 
action plans
Supportive communication to create continuous visibility 
on values 
77 
Supportive 
communication
Additional action: detect and stimulate all #getoutgetsocial 
related initiatives 
Number of employees on Proud to be FB = 434 
A large amount of posts support our company values but the link 
between them and the values is not obvious enough 
Increase the awareness and point out the ROI of the value by 
stimulating the usage of the #getoutgetsocial 
78 
Proud to be
What is your individual contribution to ‘Get out, get social’? 
79 
Individual 
action cards
How do you present goldenpages.be? 
What is your elevator pitch? 
80 
Goldie 
Challenges
Record your own elevator pitch in the Goldie chatbox 
81 
Goldie 
Challenges
Elevator pitch: how would you present our company in 
30 seconds? 
82 
Elevator 
pitch
Cosy dining with a colleague you haven’t met before 
83 
Goldie 
Challenges
Last but not least: 
send us your holiday picture with Goldie! 
84 
Goldie 
Challenges
85
THANK YOU!
Stelling 1 
#Bedrijfswagens worden in 
2015 volledig vervangen door 
een mobiliteitsbudget
Stelling 2 
#Het Netflix-model is de 
toekomst van HR
Stelling 3 
#Online, video en social 
media zullen de klassieke 
rekrutering vervangen
Stelling 4 
#55 plussers moeten bereid 
zijn om hun loonverwachting 
aan te passen
Moving Forward - Great Place to Work

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Moving Forward - Great Place to Work

  • 2. October 8, 2014, Ferdi Claes Flex Income Plan © 2011 CTG, Inc. 2
  • 3. Flex Income Plan (FIP): what? Flexible remuneration ■ that enables employees to pick and mix their own salary package to suit their personal needs and situation ■ all of this on a budget-neutral basis ■ running fully automated in a software tool ■ tailored to our HR strategy © 2011 CTG, Inc. 3
  • 4. FIP: why? People expect  An individualized approach  “Tailor-made” service  Flexibility CTG wants  A unique and innovating HR policy  A more attractive “Brand” towards the labour market  Good employee satisfaction and retention © 2011 CTG, Inc. 4
  • 5. “Cafetaria plans”@CTG CTG’s flexibility towards compensation & benefits includes □ Group insurance (medical care, disability, retirement & life insurance) □ Company cars (free choice, based on budget) □ Flex Income Plan (FIP) © 2011 CTG, Inc. 5
  • 6. FIP: to be considered before you start ■ Difficult, complex matter ■ Many & very strict rules/legislation Look for a strong, skilled partner CTG > SDWorx Individual’s responsibility is crucial Individual needs to be well informed
  • 7. The 7 basic principles of FIP 1. The value of the employee’s total gross salary package should remain the same ▫ The employee should be well informed of the consequences of choices made eg. choosing for less cash could impact his or her pension 2. Employee is totally free to participate in the program or not 3. FIP is designed to facilitate optimization of the package based upon personal needs, preferences and situation, but is not intended to optimize it financially 4. FIP is compliant with all labour, tax, social security legislation (written agreement between SDWorx and social security) 5. FIP implies an (annual) addendum to the labour contract and is integrated in other documents: labour regulation, staff handbook,… 6. FIP is budget neutral for CTG 7. FIP creates no additional obligations for CTG © 2011 CTG, Inc. 7
  • 8. What make this FIP unique? ■ Innovative: 1st (IT) company in the market ■ Diversity of choice ■ Open to all CTG employees ■ Employee self-service portal ■ www.MyWorkAndMe.com (WebWorx SD): □ Pay slip, 281.10, C&B statement, Group Insurance overview □ Online module “Absences” □ New: online FIP module ▫ For employees: to enable simulations ▫ For HR administration: to limit the additional workload © 2011 CTG, Inc. 8
  • 9. Online FIP-module © 2011 CTG, Inc. 9
  • 10. Our “Shop” Create budget Available benefits • Company car (lower category) • CTG & seniority holidays • Employee referral premium • Business referral premium • Seniority premium • Variable salary • Transfer from last cycle • Mobility • Company car (higher category) • Health & social benefits • Supplementary child allowance • Additional medical insurance • Individual pension plan • Work/life balance • Additional holidays • Maximize cash New in 2013 • Share options • Cash • Charity • Transfer to next FIP cycle New in 2014 © 2011 CTG, Inc. 10
  • 11. Getting started ■ More info on our HR Intranet – Flex Income Page: https://central.eu.ctg.com/SS/HR/FIP/default.aspx □ FIP FAQ’s (Frequently Asked Questions) □ FIP Manual □ FIP Presentation ■ Questions/remarks > Hr.eu@ctg.com © 2011 CTG, Inc. 11
  • 12. FIP cycle ■ Yearly FIP cycle : beginning of the year Announce-ment Jan 15th Info sessions Jan Feb Wk 1 Mar Individual coaching End Mar End Apr Addenda contracts Apr Process payroll ■ Upon car lease renewal (2 cycles a year) Information Package & tool © 2011 CTG, Inc. 12
  • 13. Our “Shop” 2012: 12% 2013: 30% 2014: 34% Create budget Available benefits 16% 6% • Company car (lower category) • CTG & seniority holidays • Employee referral premium • Business referral premium • Seniority premium • Variable salary • Transfer from last cycle • Mobility • Company car (higher category) • Health & social benefits 43% • Supplementary child allowance • Additional medical insurance • Individual pension plan • Work/life balance • Additional holidays • Maximize cash 52% 31% 14% • Share options • Cash • Charity • Transfer to next FIP cycle 19% 36% 75% © 2011 CTG, Inc. 13
  • 14. When people connect... ... new ideas get born. Ferdi Claes MD HR CTG Europe ferdi.claes@ctg.com
  • 15. Minerva, Een vernieuwd eindeloopbaanbeleid Great Place To Work – Gent 6/10/2014 KBC Bank& Verzekeringen Corporate HR , dienst PGP Specialised Advice bart.mellaerts@kbc.be
  • 16. 16 Wat ? - Aanleiding, - kader - Onderdeel van ... - Uitgangspunten Loopbaan tracks en I-deal + Extra aandacht voor Track 5 Balans
  • 17. 17 Feiten op een rijtje ...  Pensioenwetgeving  Stimuli afgebouwd en gepenaliseerd  Behoud van kennis  War For Talent  Europese werkzaamheidsgraad van 55+ versus cijfers van KBC  Demografische leeftijdspyramide werknemers KBC  Deeltijds werken blijft stijgen om langer vol te houden  Van talentverkwisting naar talent- en kennisbehoud (KBC intern)  Maar ook: actieplan 45+ , maatschappelijke druk  ... Alg.
  • 18. 18  voor 55+ medewerker die op constructieve & pro-actieve wijze over zijn loopbaan (vervolg en einde) kan praten en nadenken, geconcretiseerd in moreel engagement ( I-deal).  waarin I-deal een stimulans is voor gemotiveerde mdw’ers op “oudere” leeftijd, en ieder duidelijkheid en zekerheid wil bieden.  voor lijn-management in een pro actief HR beleid  dat leidt tot respectvolle en gewaardeerde arbeidsrelatie tussen alle partijen (om met goesting te blijven (samen)werken).  waarin binnen het kader van HR beleid , CSR en commercieel beleid een win-win kan bekomen worden met non profit, social profit & profit voor inzet van medewerkers buiten KBC
  • 19. 19 Minerva, onderdeel v.e. ruimer personeelsbeleid HR in evolution KBC4Society Reward4green Move Feed your body Mind Care Actief eindeloopbaanbeleid - Pensioeninfodag - Aanloop voor opruststelling (AVO) - Sociaal fonds, Kringwerking Start-it’s The Pitch
  • 20. 20 Uitgangspunten Minerva  Duurzame inzetbaarheid, geen waardevernietiging  Zelfbeschikking via introspectie geeft vorm aan keuzerecht  Levensfase bewust loopbaanbeleid  Performance en output is leeftijdsonafhankelijk Belangrijk : bedrijfsklimaat installeren/creëren waarin Dit is de change, de uitdaging het thema openlijk bespreekbaar wordt gemaakt en mee-evolueert op het ritme van bedrijf & samenleving Het KBC Minerva motto is : “Zet medewerkers in op wat ze graag doen, goed doen en waar ze zelf voor kiezen. Dan zal het langer werken heel spontaan gaan”
  • 21. Introspectie medewerker 21 Competenties en belangstelling Zelfbeschik-king Tijdsbesteding Functieniveau Duurtijd + consequenties
  • 22. 22 5 loopbaan tracks Alle tracks zijn evenwaardig & kunnen wijzigen
  • 23. 23 i-deal (Denise Rousseau. V.S.) behoeften medewerker wensen KBC sociale situatie noden structuur kennisbehoud Win–Win voor elke partij doelstelling
  • 24. 24 Track 5 Extra aandacht voor Minerva Track 5
  • 25. 25 Track 5 : inzet buiten KBC  KBC wil interne loopbaankeuzes aanbieden  99% vd medewerkers  Naast dagelijkse KBC-job ook know how ter beschikking van raden van bestuur & beheersraden van organisaties en instellingen  vrijwillig  Maar… ook externe loopbaankeuze  = vernieuwend , creatief , innoverend ... Aanbod van KBC-ervaring aan Social & Non-Profit & Profit organisaties KMO’s / start-ups … beperkte mogelijkheid creëren om specifieke kennis en ervaring tijdelijk in te zetten in een andere context, als (einde)loopbaankeuze + als verrijking voor de volledige KBC-loopbaan
  • 26. 26 Track 5 : inzet buiten KBC  Transparant aanbod bedrijfswijd, publicatie vacature  Alleen ambassadeurs  Elk dossier is maatwerk , 100% financiële match is utopisch  Gericht aanspreken is succesvoller dan solliciteren/vacatures  KBC beslist of “samenwerkingsprojecten” passen binnen:  KBC CSR-policy , Commercieel beleid Divisie België & HR policy  4 trends merkbaar :  Van full sponsoring  kosten delend  Van detachering naar nieuw contract (fin. last voor inzet organisatie stijgt)  Aanvragen stijgen , met professionalisering vd vraag  Kortstondige opdrachten  6m – 2j  maar ook nood aan langere inzet
  • 27. 27 Aanpak project Marktstudie, trends, tendensen, gesprekken in- en buitenshuis, specialisten en bij senioren, gepensioneerden, bij 50-jarigen... Uitwerking via multi–disciplinair team , verschillende leeftijden Workshops: doelgroepen, sociale partners, kaders, leidinggevenden, juristen Communicatie via allerlei kanalen, uitwerking van idee tot detail, mindset creëren , change in gang zetten (1,5j voor implementatie is communicatie gestart) 2012 2012/2103 2013/ 2014 2014 Roll out, bewustmaking, En verder ... : continue verbetering, voorbeelden & getuigenissen bekendmaken, werken aan weerstanden, opvolging
  • 28. 28 Minerva Balans – waarom werkt het of waarom werkt het (nog) niet ! Schaalgrootte vnl. naar deeltijds en T5, Inpasbaar in ruimer loopbaanbeleid Vernieuwend + persbelangstelling, Langer werken is niet KBC specifiek Goede voorbeelden helpen Terugkeergarantie Story telling + communicatie mooi theoretisch model belangt de mdw’er persoonlijk aan Achterdocht, geen push Taboe : financiële consequenties + mentale shift voor lichter werken Nood = individueel verschillend , tijd en prioriteit terugkeergarantie schrikt af Openheid versus lijstjesvorming Loonkost discussies versus kosten ratio Stimulerend Afremmend MINDSET Succes ?
  • 29. 29 Vragen ? bart.mellaerts@kbc.be
  • 30.
  • 31.
  • 32. Jeremy Pauliat Store Manager in training Decathlon Namur
  • 33. Photo en situation sportive de chacun d’entre nous Carole Janssens Employer Brand Manager
  • 34.
  • 35. 7 Department Managers For September 11 Department Managers Until January 15
  • 36. DECATHLON NAMUR LAUNCHES AN ORIGINAL EVENT SPORTIVE RECRUITMENT? COLLABORATIVE RECRUITMENT ? Sales Advisors, Department Managers, Store Managers recruit together their future colleagues or boss !
  • 37. THE RECRUITS DECATHLON OUTDOOR CHALLENGE September 11th, 2014 1 Unprecedent day Based on our human values 50 Candidates 18 Recruiters 9 Trials throughout the day 1 Video to reveal The Recruits
  • 38.
  • 39. OUR FINAL POINT OF VIEW 8 Managers loving their new team Ready to take decisions COMMUNICATION Employees Candidates
  • 40. If you want to go far Go alone If you want to get further Go together AFRICAN PROVERB
  • 41. goudengids.be Values Meet Goldie! Moving Forward – GreatPlaceToWork – Oct-8, 2014
  • 43. Purpose Increase employee engagement Improve EOS (Employee Opinion Survey) score Raise involvement and add fun factor to goudengids.be as employer Strengthen evaluation skills Explain (desired) behavior that is linked to the more theoretical values Alignment of sales and non-sales competences Speak one language 44 Intro
  • 44. General principles Bottom-up approach (Inter)action makes the difference; communication is supportive Make use of existing meetings and means of communication Incorporate internal branding in the day to day job, not on top Offer tools to enhance the link between brand and behavior Creative approach (common thread = Goldie) Continuously keep it moving in order to establish a long term effect Visible commitment of the company leaders is crucial 45 Intro
  • 45. Building blocks 46 Building blocks
  • 46. 0. Define the brand compass 47 Building blocks
  • 47. 0. Define the brand compass 48 Building blocks
  • 48. 0. Define the brand compass Questionnaire: Executive Leadership Team + 45 people of different levels / departments / language groups Interviews: 15 -> 45 e.g. “If you were CEO, what would you start and stop doing?” e.g. “Describe the type of people that are successful at goudengids.be. What kind of behavior do they show? Workshop: ELT 49 Building blocks
  • 50. How our employees perceive the company today… 51
  • 52. Based on feedback of 50 internal ambassadors and the ELT, four new values were born 53 The future begins today Le futur commence aujourd’hui De toekomst start vandaag Quality is key La qualité, c’est clé Kwaliteit - Altijd Get out, get social Elargis tes horizons Weet wat leeft It starts with you! A toi de jouer! Het begint bij jezelf! Evolution Quality Social Ownership
  • 54. Overview of approach 55 Value plans per department Individual action points Company-wide initiatives Supportive communication
  • 55. Most value campaigns are… 56
  • 56. Value Manager @ goldenpages.be Meet Goldie 57 Concept
  • 57. 4 recognizable cartoons were created to strengthen the visibility and recognition cartoons
  • 59. 60 60 Presenting the Culture Club
  • 61. Value plans per department to embed the company values in the day-to-day working environment Value plan detailed action plan per value, developed by the different departments to be integrated in their existing processes and/or projects Involvement of our senior management team via SLT off-site: SLT off-site day 1: Business Openers (external partner) Cocktail workshop Card on pillow SLT off-site day 2: Set the scene Value action plans Value manager 62 Value plans per department Individual action points Company-wide initiatives Supportive communication
  • 62. Set the scene 63 22 October 2014 Confidential / for internal use only
  • 63. Example of desired outcome of the value plan after workshop SLT off-site Department: HR Value: Get out, get social Idea / Concept Integration in (project / process) Key Actions Performance measurement indicator(s) Timing Value Manager Augmented visibility of gp.be as employer Recruitment Identify universities that best fit our needs and culture and set up active partnerships Set up ‘go to university’-team Represent gp.be at job fairs Identify potential lecturers in the company Number of partnerships Number of incoming candidates Academic year 2014 Niko Parmentier 64 Value plans per department Individual action points Company-wide initiatives Supportive communication
  • 65. 66
  • 66. 67 22 October Confidential / for internal use 2014 only
  • 67. Value Managers: It starts with you! 68 Departmental action plans
  • 68. Individual action points to stimulate employees to contribute to the company values within their own job 69 Individual action points Card to indicate personal action point Include in end-of-year performance review 2014 Wall per department Best individual action receives a plush Goldie Value cocktail Value plans per department Individual action points Company-wide initiatives Supportive communication
  • 69. To increase engagement every individual employee will be encouraged to participate and provoked to share their insights Introduction of each value at the different kick-offs / departmental meetings Explanation of value script Introduction individual action points Presentation departmental value plan by value manager (incl results previous value plan) 70 Individual action points Each employee to fill an individual action point action points will be included in end-of-year performance review 2014 Value action points wall per floor/ shared office Online voting system for most popular action point
  • 70. We got to know you thanks to your individual action cards 71 Individual action cards Lawrence Ong
  • 71. 72 Goldie is alive!
  • 72. Meetings with our internal ambassadors revealed a number of interesting learnings 73 Learnings from ambassadors Everybody knows Goldie and adores him The value ‘It starts with you’ is well-known (also where it stands for) The value ‘It starts with you’ is used in e-mail, thank you messages,… Supportive communication is highly appreciated (toolbox, stickers,…)
  • 73. GET OUT GET SOCIAL 74
  • 74. 75 22 October Confidential / for internal use 2014 only
  • 75. Value Managers: Get out, get social! 76 Departmental action plans
  • 76. Supportive communication to create continuous visibility on values 77 Supportive communication
  • 77. Additional action: detect and stimulate all #getoutgetsocial related initiatives Number of employees on Proud to be FB = 434 A large amount of posts support our company values but the link between them and the values is not obvious enough Increase the awareness and point out the ROI of the value by stimulating the usage of the #getoutgetsocial 78 Proud to be
  • 78. What is your individual contribution to ‘Get out, get social’? 79 Individual action cards
  • 79. How do you present goldenpages.be? What is your elevator pitch? 80 Goldie Challenges
  • 80. Record your own elevator pitch in the Goldie chatbox 81 Goldie Challenges
  • 81. Elevator pitch: how would you present our company in 30 seconds? 82 Elevator pitch
  • 82. Cosy dining with a colleague you haven’t met before 83 Goldie Challenges
  • 83. Last but not least: send us your holiday picture with Goldie! 84 Goldie Challenges
  • 84. 85
  • 86. Stelling 1 #Bedrijfswagens worden in 2015 volledig vervangen door een mobiliteitsbudget
  • 87. Stelling 2 #Het Netflix-model is de toekomst van HR
  • 88. Stelling 3 #Online, video en social media zullen de klassieke rekrutering vervangen
  • 89. Stelling 4 #55 plussers moeten bereid zijn om hun loonverwachting aan te passen