BCG Matrix and production grid

1. BCG MATRIX
Boston Consulting Group approach, a company classifies all its SBUs according to
the growth share matrix.
A portfolio planning method that evaluates a company’s SBUs in term of growth
market rate and relative market share.
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2. BCG MATRIX OF SAMSUNG
 SAMSUNG is three star which describes the vision of company to become
powerful and everlasting like star in sky.
 SAMSUNG electronic company is a largest electronic producer in Asia. It operates
in mainly four divisions Information and Technology, Semiconductors, Home
Appliance , Digital Media.
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3. 3
In this category higher growth and higher market share. SAMSUNG
develop their product in the market to gain the larger market share and
market growth and maintain the stronger position in the market.
Mobile phones and tablets can be seen in star category:
 SAMSUNG galaxy note 8 and galaxy S series
 Samsung plasma TV also star for company
STAR

4. 4
Some of SAMSUNG product are still in that phase of development with a
low market share but high demand for that product.
 SAMSUNG PRINTER
 Galaxy 7
QUESTION MARK

5. 5
 In this category low growth market with high market share this is also
called mature stage of business.
 SAMSUNG HOME APPLIANCES, company sells home appliance in
different region and reach in global market, but due to low creativity
and doesn't offer the latest technology.
CASH COW

6. 6
This category has low cash usage and low cash generation which mean
both the market share and market growth are lower. This is the declining
stage.
 SAMSUNG TV business decline due to small demand from various
countries.
 SAMSUNG WATCH is not able to gain attention from a customer and
higher competitor is APPLE watch.
DOG

7. 7
PRODUCT /MARKET EXPENSION GRID

8. 8
 Samsung opts for market penetration to increase its market share.
 In growing markets, the company can adopt aggressive marketing and
promotions, offer competitive pricing etc. to eat into its competitors
market share.
 For instance, Samsung drops the prices of its smartphones a few
months before the launch of its next model.
SAMSUNG’S MARKET PENETRATION

9. 9
SAMSUNG’S MARKET PENETRATION

10. 10
SAMSUNG’S MARKET DEVELOPMENT

11. 11
 Samsung has developed different smartphones, for different market
segments, and launches these new products in its existing markets.
 Galaxy M-Series
 Galaxy A-series
 Galaxy S-series
 Galaxy Note-series
SAMSUNG’S PRODUCT DEVELOPMENT

12. 12
SAMSUNG’S PRODUCT DEVELOPMENT

13. 13
 Samsung has diversified into different businesses upon spotting an
opportunity with growth potential in different regions in the world.
 Due to Samsung’s diversification strategy, Samsung has an extensive
product and service portfolio under the Samsung brand operating all over
the globe.
SAMSUNG’S DIVERSIFICATION