Royal Fan is a National and multinational Company in Pakistan here i am thank full to the Manger of this Company who can give me information about the Company.

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3. Group Name:-
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5. Introduction
Rafiq engineering industries (Pvt.) Ltd. (ROYAL FAN) come into existence in 1957
under the dedicated and enterprising businessman.
A modern automatic Japanese plant was installed in 1985 to manufacture enameled
copper wires of top international quality. Marketed under the brand name royal copper
wire, this copper wire has won major segments in Karachi, Lahore, Gujrat and
Gujranwala.
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6. Mission statement:-
 They being the market leader in Pakistan fans industry, their
aim to maintaining their present position, by constantly
improving the quality of their products and introducing
innovative designs backed by cutting edge technologies.
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7. These opportunities are spread across the globe. They are therefore, now focusing on
exports to a number of countries. These countries are;
Gulf region
UAE
Saudi Arabia
Yemen
Bangladesh
Europe
USA
Vision statement :-
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8. They always strive to remain NO.1, in the industry and by
the grace of GOD they are NO.1. Their objective therefore,
is to retain this position by increasing their market share in
local & foreign markets by 10% annually.
Objectives
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9. ISO (International Organization for Standardization)is the world's largest
developer and publisher of International Standards.
ISO is a network of the national standards institutes
of 160 countries, one member per country, with a Central
Secretariat in Geneva, Switzerland, that coordinates the system.
Certificates:-
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10. Competitors:-
R.E.I pvt limited is performing the good for performance to face all its
competitor in fan industries like
Wahid Industries Pvt Ltd.
G.F.C Fan Pvt Ltd.
Parwaaz Fan Pvt Ltd .
Younas Fan ind. Pvt Ltd.
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11. Hierarchy of Company:-
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12. Hierarchy of Company:-
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13. Number of employees:-
Operations and production.
Sheikh Khawar Rafiq.
Finance and marketing.
Sheikh Anjum Rafiq.
Under every manager.
3-4 foremen that are answerable to the manager
Totally there are.
10-12 manager
35-40 foremen
850-900 employees which are working in three shifts.
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14. Main offices:-
There are number of offices in
the royal fan but the main
offices are in following cities;
 Gujrat
 Gujranwala
 Lahore
 Karachi
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15. DEPARTMENTS OF Royal Fans:-
1. HR Department
2. Purchase Department
3. Inspection Department
4. Production Department
5. Sales Department
6. Marketing Department
7. Accounts Department
8. Export Department
9. Assembly Line
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16. Products
Fans
Bracket
Ceiling
Louver
Exhaust
TCP & Table Fans
Pedestal
Mist Fans
E-Saver Fan
Washing
Plastic
Metal
Dryer
Metal
Plastic
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17. Product Portfolio:-
Products of royal fan Consists of
Deluxe Series Lifestyle Series Washing Machines" Room Coolers
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18. SWOT Analysis
Strengths
•No compromise on quality.
•Gives the life time /18
years warranty.
Weaknesses
•Employee’s attitude.
•Lack of innovation.
•In house rejection is more.
Opportunities Threats
•PAK Fan
•Shipping.
•Adopting the latest
technology.
•Innovating the company.
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19. BCG
Matrix
1. Dogs:-
High growth & high
market share.
2. Question marks:
High growth markets
with high market
share.
3. Stars:
High growth
markets with high
market share.
4. Cash cows:
Low growth
markets with high
market share
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20. PEST Analysis
 Political
 New state tax policies for accounting
 Political instability in a foreign partner country
 Economic
 International economic growth
 Changes in interest rates
 Social
 Population growth rate’
 Technical
 Automated processes in the industry
 Rate of innovation
 Changes in technology incentives
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21. Thank you
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