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10/10/2017
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Group Name:-
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10/10/20
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4
Introduction
Rafiq engineering industries (Pvt.) Ltd. (ROYAL FAN) come into existence in 1957
under the dedicated and enterprising businessman.
A modern automatic Japanese plant was installed in 1985 to manufacture enameled
copper wires of top international quality. Marketed under the brand name royal copper
wire, this copper wire has won major segments in Karachi, Lahore, Gujrat and
Gujranwala.
10/10/2017
5
Mission statement:-
 They being the market leader in Pakistan fans industry, their
aim to maintaining their present position, by constantly
improving the quality of their products and introducing
innovative designs backed by cutting edge technologies.
10/10/2017
6
These opportunities are spread across the globe. They are therefore, now focusing on
exports to a number of countries. These countries are;
Gulf region
UAE
Saudi Arabia
Yemen
Bangladesh
Europe
USA
Vision statement :-
10/10/2017
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They always strive to remain NO.1, in the industry and by
the grace of GOD they are NO.1. Their objective therefore,
is to retain this position by increasing their market share in
local & foreign markets by 10% annually.
Objectives
10/10/2017
8
ISO (International Organization for Standardization)is the world's largest
developer and publisher of International Standards.
ISO is a network of the national standards institutes
of 160 countries, one member per country, with a Central
Secretariat in Geneva, Switzerland, that coordinates the system.
Certificates:-
10/10/2017
9
Competitors:-
R.E.I pvt limited is performing the good for performance to face all its
competitor in fan industries like
Wahid Industries Pvt Ltd.
G.F.C Fan Pvt Ltd.
Parwaaz Fan Pvt Ltd .
Younas Fan ind. Pvt Ltd.
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Hierarchy of Company:-
10/10/2017
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Hierarchy of Company:-
10/10/2017
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Number of employees:-
Operations and production.
Sheikh Khawar Rafiq.
Finance and marketing.
Sheikh Anjum Rafiq.
Under every manager.
3-4 foremen that are answerable to the manager
Totally there are.
10-12 manager
35-40 foremen
850-900 employees which are working in three shifts.
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Main offices:-
There are number of offices in
the royal fan but the main
offices are in following cities;
 Gujrat
 Gujranwala
 Lahore
 Karachi
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DEPARTMENTS OF Royal Fans:-
1. HR Department
2. Purchase Department
3. Inspection Department
4. Production Department
5. Sales Department
6. Marketing Department
7. Accounts Department
8. Export Department
9. Assembly Line
10/10/2017
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Products
Fans
Bracket
Ceiling
Louver
Exhaust
TCP & Table Fans
Pedestal
Mist Fans
E-Saver Fan
Washing
Plastic
Metal
Dryer
Metal
Plastic
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16
Product Portfolio:-
Products of royal fan Consists of
Deluxe Series Lifestyle Series Washing Machines" Room Coolers
10/10/2017
17
SWOT Analysis
Strengths
•No compromise on quality.
•Gives the life time /18
years warranty.
Weaknesses
•Employee’s attitude.
•Lack of innovation.
•In house rejection is more.
Opportunities Threats
•PAK Fan
•Shipping.
•Adopting the latest
technology.
•Innovating the company.
10/10/2017
18
BCG
Matrix
1. Dogs:-
High growth & high
market share.
2. Question marks:
High growth markets
with high market
share.
3. Stars:
High growth
markets with high
market share.
4. Cash cows:
Low growth
markets with high
market share
10/10/2017
19
PEST Analysis
 Political
 New state tax policies for accounting
 Political instability in a foreign partner country
 Economic
 International economic growth
 Changes in interest rates
 Social
 Population growth rate’
 Technical
 Automated processes in the industry
 Rate of innovation
 Changes in technology incentives
10/10/2017
20
Thank you
10/10/2017
21

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Royal Fan Industry Gujrat Punjab Pakistan

  • 5. Introduction Rafiq engineering industries (Pvt.) Ltd. (ROYAL FAN) come into existence in 1957 under the dedicated and enterprising businessman. A modern automatic Japanese plant was installed in 1985 to manufacture enameled copper wires of top international quality. Marketed under the brand name royal copper wire, this copper wire has won major segments in Karachi, Lahore, Gujrat and Gujranwala. 10/10/2017 5
  • 6. Mission statement:-  They being the market leader in Pakistan fans industry, their aim to maintaining their present position, by constantly improving the quality of their products and introducing innovative designs backed by cutting edge technologies. 10/10/2017 6
  • 7. These opportunities are spread across the globe. They are therefore, now focusing on exports to a number of countries. These countries are; Gulf region UAE Saudi Arabia Yemen Bangladesh Europe USA Vision statement :- 10/10/2017 7
  • 8. They always strive to remain NO.1, in the industry and by the grace of GOD they are NO.1. Their objective therefore, is to retain this position by increasing their market share in local & foreign markets by 10% annually. Objectives 10/10/2017 8
  • 9. ISO (International Organization for Standardization)is the world's largest developer and publisher of International Standards. ISO is a network of the national standards institutes of 160 countries, one member per country, with a Central Secretariat in Geneva, Switzerland, that coordinates the system. Certificates:- 10/10/2017 9
  • 10. Competitors:- R.E.I pvt limited is performing the good for performance to face all its competitor in fan industries like Wahid Industries Pvt Ltd. G.F.C Fan Pvt Ltd. Parwaaz Fan Pvt Ltd . Younas Fan ind. Pvt Ltd. 10/10/2017 10
  • 13. Number of employees:- Operations and production. Sheikh Khawar Rafiq. Finance and marketing. Sheikh Anjum Rafiq. Under every manager. 3-4 foremen that are answerable to the manager Totally there are. 10-12 manager 35-40 foremen 850-900 employees which are working in three shifts. 10/10/2017 13
  • 14. Main offices:- There are number of offices in the royal fan but the main offices are in following cities;  Gujrat  Gujranwala  Lahore  Karachi 10/10/2017 14
  • 15. DEPARTMENTS OF Royal Fans:- 1. HR Department 2. Purchase Department 3. Inspection Department 4. Production Department 5. Sales Department 6. Marketing Department 7. Accounts Department 8. Export Department 9. Assembly Line 10/10/2017 15
  • 16. Products Fans Bracket Ceiling Louver Exhaust TCP & Table Fans Pedestal Mist Fans E-Saver Fan Washing Plastic Metal Dryer Metal Plastic 10/10/2017 16
  • 17. Product Portfolio:- Products of royal fan Consists of Deluxe Series Lifestyle Series Washing Machines" Room Coolers 10/10/2017 17
  • 18. SWOT Analysis Strengths •No compromise on quality. •Gives the life time /18 years warranty. Weaknesses •Employee’s attitude. •Lack of innovation. •In house rejection is more. Opportunities Threats •PAK Fan •Shipping. •Adopting the latest technology. •Innovating the company. 10/10/2017 18
  • 19. BCG Matrix 1. Dogs:- High growth & high market share. 2. Question marks: High growth markets with high market share. 3. Stars: High growth markets with high market share. 4. Cash cows: Low growth markets with high market share 10/10/2017 19
  • 20. PEST Analysis  Political  New state tax policies for accounting  Political instability in a foreign partner country  Economic  International economic growth  Changes in interest rates  Social  Population growth rate’  Technical  Automated processes in the industry  Rate of innovation  Changes in technology incentives 10/10/2017 20