The slide contains variants of ITC owned products and goods. The SWOT analysis for the same. Also relevance to Porters Law of marketing can be seen.

2. › In business, a strategic business unit (SBU) is a profit
centre which focuses on product offering and market
segment.
› SBUs typically have a discrete marketing plan, analysis of
competition, and marketing campaign.
› An SBU may be a business unit within a larger
corporation, or it may be a business into itself or a
branch.
› Managed as separate businesses, they are responsible to
a parent corporation.

3. › ITC Limited or ITC is an Indian conglomerate
headquartered in Kolkata, West Bengal.
› Established in 1910 as the Imperial Tobacco Company of
India Limited, the company was renamed as the Indian
Tobacco Company Limited in 1970 and further to I.T.C.
Limited in 1974.
› In September 2001 the company was finally renamed as
ITC Ltd.
› As of 2016, ITC had an annual turnover of Rs.38641 Cr. It
employs over 25,000 people at more than 60 locations
across India and is part of Forbes 2000 list.

4. › Sustain ITC position as one of India’s most valuable
corporation through world class performance creating
growing value for the Indian economy & the company’s
stakeholder.
one of India’s most valuable corporation – The Road Ahead
world class performance – The Process of Attainment
creating growing value – The Final Outcome

5. To enhance wealth generating capability of the enterprise in
a globalizing environment, delivering spurious &
sustainable stakeholder's value
wealth generating capability – The purpose of Existence
delivering spurious & sustainable stakeholder's value – Final
Goal

6. IT
C
FMCG
Hotels
Packaging
Agri
Business
IT
Paper
Boards

8. Strengths
• Diversified Group
• Market Share
• Debt Free
• Brand presence
• Distribution Channel
Weaknesses
• Unrelated diversification
• Heavily dependent on tobacco revenue
• Government policies regarding cigarettes
Opportunities
• Rural Market
• Mergers and acquisitions
• More publicity of hotel chains
Threats
• Tough Competition
• Government Restrictions
• FDI in retail sector

9. Rivalry amongst
existing
Competitors
The Power of
Competitors
Supplier Power
The power of suppliers to
up prices of materials
Threat of Substitute
Product or Services
The power of customers to
alternatives
Buyer Power
The power of customers to drive
down prices
Threat of New Entrants
The power of competitors to enter
a market

10. › ITC Ltd sells 81 percent of the cigarettes in India.
› The total cigarette market is worth close to $6 billion.
(around Rs. 35,000 crore)
› ITC's major cigarette brands include Wills Navy Cut, Gold
Flake Kings, 555, Silk Cut, Scissors, Capstan, Berkeley,
Bristol, Lucky Strike, Players, etc.
› ITC's major food brands include Aashirvaad, B-Natural,
Sunfeast, Candyman, Bingo! and Yippee!. ITC is India's
largest seller of branded foods with sales of over Rs. 4,600
crore in 2012-13.
› Lifestyle apparel: ITC sells its products under the Wills
Lifestyle and John Players brands.

11. › ITC Hotels is India's second largest hotel chain with over 100
hotels.
› Based in the Hotels Division Headquarters at the ITC Green
Centre in Gurgaon, New Delhi.
› ITC Hotels is regularly voted amongst the best employers in
Asia in the hospitality sector.
› The group today operates under several distinct brands:
Fortune Hotels, which has 54 hotels with 4,446 rooms in 41
cities across India.
Welcome Heritage Hotels.

12. SEGMENT Quarter ended (in Rs.Crores) Growth
Dec 31, 2015 Dec 31, 2016 (in %)
Cigarette 8106.31 8287.97 2.24
FMCG-others 2484.91 2569.26 3.39
Hotel 345.29 370.51 7.30
Agri Business 1480.99 1671.92 12.89
Paperboards, Paper and Packaging 1337.67 1335.82 -0.14
ITC’s Standalone Revenue
Segment Nine months in (Rs. Crores) FY 16
2015-16 2016-17 In Rs.
Net Revenue 37550.02 40118.94 51582.45
Net Profit 6932.35 7531.43 9311.26

13. Submitted By:
Tushar Singh (CMBA10)
Sameera Kumar (CMBA10)
Niharika Singh Thakur(CMBA10)
Shruti Bosana (CMBA2Y1)
Lalit.M (CMBA2Y1)
Roja Kumari Karra (CMBA2Y1)