assignment 1

1. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
Retail Management
Assignment 0
TYPE OF QUESTION: MCQ
Number of questions: 10 Total mark: 10 X 2 = 20
QUESTION 1:
Retail management course provide the students with an overview of __________?
a. Retail Industry
b. Retail Concepts
c. Retail Processes
d. All of the above
Correct Answer: d. All of the above
Description:
Retail management course provide the students with an overview of retail industry, concepts and
processes.

2. NPTEL Online
Certification
Courses Indian
Institute of
Technology
Kharagpur
QUESTION 2:
Retail Management helps a retail manager in deciding on which of the following aspects?
a. Selecting retail site location
b. Presentation and Product Assortment
c. Store Management but not layout
d. Both A and B
e. Both A and C
Correct answer: d. Both A and B
Description:
Retail Management helps a retail manager in deciding on retail site location, presentation, product
assortment, store management and its layout as well.

4. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 3:
Retailing encircle the business activities involved in selling goods and services to consumers for
their personal, family, or household use. But it does not includes every sale to the final consumer.
a. True
b. False
Correct answer: b. False
Description:
Retailing encircles the business activities involved in selling goods and services to consumers for
their personal, family, or household use and it includes every sale to the final consumer—ranging
from cars to apparel to meals at restaurants to movie tickets.

6. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 4:
Which of the following is not a principle of retailing concept?
a. Customer Orientation
b. Co-ordinated effort
c. Value Driven
d. Process Orientation
Correct Answer: d. Process Orientation
Description:
Customer Orientation, Co-ordinated effort, Value Driven and Goal Orientation are principles that
form retail concept.

7. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 5:
Four principles of retailing form the retailing concept that leads to retail strategy.
a. True
b. False
Correct Answer: a. True
Description:
Four principles of retailing form the retailing concept that leads to retail strategy.

8. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 6:
Karuneshwari is the new head of retail for The new shop: A 24-hour convenience store. She wants
to be a step ahead from its nearest competitor 24 seven and thus wants to engage in relationship
retailing. Which of the following do you think she should avoid, if she follows the concept of
relationship retailing?
a. Concentrate on total retail experience
b. Considering every sales transaction as a completely new encounter
c. Establish and maintain long term bonds with consumers
d. None of the above
Correct Ans: b. Considering every sales transaction as a completely new encounter
Description:
In relationship retailing the retailers seek to establish and maintain long-term bonds with
customers, rather than act as if each sales transaction is a completely new encounter. Retailers
concentrate on the total retail experience, monitoring satisfaction with customer service, and
staying in touch with customers.

9. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 7:
Which of the following is not a Unique Characteristic of Service Retailing ?
a) Tangibility
b) Inseparability
c) Perishability
d) Variability
Correct Answer: a. Tangibility
Description:
Intangibility, inseparability, perishability and variability are the four unique characteristics of
service retailing.

11. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 8:
Concentrated and differentiated marketing are part of which of the following element of retail
strategy?
a. Objectives
b. Identification of consumers
c. Specific Activities
d. Overall Strategy
Correct Answer: b. Identification of consumers
Description:
Mass Marketing, concentrated marketing and differentiated marketing are part of “Identification of
consumers” element in a retail strategy.

12. NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur
QUESTION 9:
Which of the following element of retail strategy seek to answer these two general questions : What
is the firm’s current status? In which direction should it be heading?
a. Overall Strategy
b. Objectives
c. Situation Analysis
d. Specific Activities
Correct answer: c Situation Analysis
Description:
Situation analysis is a candid evaluation of the opportunities and threats facing a prospective or
existing retailer. It seeks to answer two general questions: What is the firm’s current status? In
which direction should it be heading?

14. NPTEL Online Certification Courses Indian
Institute of Technology Kharagpur
QUESTION 10:
Anita and Sunita are part of a nuclear and joint family respectively. Their family orientation
affects their lifestyles. Do you think their differences in lifestyles can impact their purchase of a
cooking oil even if they prefer the same brand?
a. Yes
b. No
Correct Answer: a. Yes
Description:
Lifestyles has an impact on retail shoppers behaviors. Even though Sunita and Anita prefer the
same brand of cooking oil say Saffola but their purchase can be different in a sense of packaging
size Anita coming from a nuclear family may buy a 1 litre pack however Sunita belongs to a joint
family and may buy a 5 litre pack.
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