2. Production
Where did the idea of the film come from?
Warner Bros waited till ‘The Hangover’ was released on June 5th to
see the box office results before creating the sequel. The Hangover
tested strongly and a trailer brought down the house at ShoWest.
What is the Genre?
The genre of the film is a Comedy, the film is about Stu getting
married and everyone jets off to Thailand for the wedding.
After a quiet night on the beach Stu, Alan, Phil wake up in a
apartment in Bangkok discovering they’ve go into trouble
again. ( Like in The Hangover) The group wake up to Stu
having a tattoo on his face, soon to be brother in law missing
and a monkey with a severed finger and they can’t remember
anything of the night before.
What was the budget of the film?
The film had a budget of $80 million. Stars, writers, directors, producers involved
with the film from the outset?
The film stars Bradley Cooper ,Ed Helms, Zach
Galifianakis And Justin Bartha.
3. Which company distributed the film?
Distribution
Warner Brother Pictures distributed the film.
When was the film released?
The film was released on the 16th May.
What kind of Release did it have?
On the release weekend the film was shown
across on 5,170 screens. The filmed had it’s
highest weekend gross in the UK. It was shown
on 920 screens and breaking the highest grossing
opening for a US comedy. Cross Media Convergence
There are examples of cross media
How were Web 2.0 technologies used? convergence such as t-shirts and iPod
The Web 2.0 was used to help promote the film using apps created from the films success.
social networking sites. For example on Facebook
people can like groups that are advertising the film
allowing them to know more about the film.
What film strategies were
used to release the film?
The film used many strategies to
release the film such as the film had
it’s own website promoting the film.
Another strategy the film used was
posters of the actors featured in the
film. The film used TV and cinemas
to release . The trailer was also
uploaded to YouTube.
4. Exhibition
How much did the film make at the UK box
office?
The film made £10,409,017 on the opening weekend in the
UK. The film made $86,035,000 in the USA opening
weekend.
How else could audiences consume the film
besides going to the cinema?
Besides going to the cinema to consume the film, audiences can
by the film on DVD and Blu-ray. If the audiences wanted to
watch the film on their computer they can buy and download
the film off iTunes, LoveFilm, Netflix. Audiences can also
download the film illegally. Audiences can also download the
film through their game consoles such as Xbox and Ps3. Or
they can simply watch the film on Tv.
