Music Video Conventions

1. Rihanna – We Found Love
By AbassJah

2. What are Conventions?
• Conventions are what the audience expect to
happen in Music Video or film, this could be
Mise En Scene, Camera Movement etc.

3. Lighting
The lighting techniques in your video will make a big impact on the quality of your final image. You can
use the light to control the mood of your video, direct the eye of the viewer where you want it to go,
emphasize and de-emphasize elements within the frame, add texture and color make people look
beautiful, ugly, sinister, or angelic etc
In this shot rihanna and her In this shot the couple the colour The use of lighting in this shot is
boyfriend are obviously unhappy is both bright and dark which very clever because they are
with each other. The lighting also exaggerates the intensity of this kissing and in-between them a
exaggerates the shot e.g. the shadow couple e.g. they aren't even heart stands out because outside
over the males jaw shows he is angry kissing but you can ell they're
Mood – Tense.
is bright and inside is a darker
passionate Mood – contrast. Mood – In Love
Reckless/Passionate
Here we can see rihanna have a In this shot the colour temperature This shot darker than the
bottle of beer right next to a man of the lighting has been risen making previous one. We obviously can
playing with sparks. The lighting is the artist look beautiful. Mood – see that rihanna has been crying
bright in the background but she is Excited/relieved due to here messy hair and
slightly shadowed. Mood – Doesn’t
muddy mascara . Mood –
Care
Mournful/Numb

4. Camera Shots/Angles
• The camera angle marks the specific location at which a camera is placed to take a shot. A scene may be
shot from several camera angles This will give different experience and sometimes emotion. the different
camera angles will have different effects on the viewer and how they perceive the scene that is shot.
There are a few different routes that a camera operator could take to achieve their desired effect.
Handheld camera/ Handheld Camera/ Low Long Shot – in this shot you Tracking Shot - a tracking
Medium Long Shot - the angle shot – this is another can see the couple getting shot (also known as a dolly
purposeful use of this use of the handheld very passionate and shot or trucking shot) is a
technique is called shaky camera, in this low angle intimate and you can also segment in which the
camera and can be shot it makes the artist look see the messy room in the camera is mounted on a
heightened by the camera big & powerful. background. The long shot camera dolly, a wheeled
operator during is very effective as you can platform that is pushed on
filming, the advantage of include a lot of props in the rails while video is being
this shot is that it moves background to exaggerate a recorded e.g. it was ideal to
with the artist movements shot as well as seeing the use the tracking shot in this
as she throws her hair and character. scene of the video as you
body everywhere in the could keep up with the two
scene on the trolley where as if
you used a hand held
camera to get this shot it
wouldn’t be any where near
as effective

5. Editing
• Video editing is the process of editing different parts of motion video production
footage, with special effects and sound recordings in the post-production process. It is a
very essential part in music video. Editing also consists of the following:
• Camera Angles/Shots
• Lighting (etc)
If you scroll along
the timeline you will
Here is another
be able to see all
shot from where I
the different kinds
have scrolled
of camera shots.
further down the
timeline

6. Audience
• With a total of 181,351,950 views so far and
only 33,432 dislikes Rihanna’s we found love
video audience is massive. So you can the
target audience is a very wide one. In my
opinion, I would say that the video’s target
audience would be aimed at teenagers and
adults any where in-between the ages of 15 –
35 as they could have possibly experienced
most of the things that occurs in the video e.g.
breakups, drugs, sex,vandalism, parties etc.
• The majority of the people nowadays listen to
something and share it on the internet if they
like it or recommend it to their friends whether
they like it or not, but either way more people
know about it.

7. Mise En Scene
• The arrangement of everything that appears in the framing –
actors, lighting, décor, props, costume – is called mise-en-scène, a French term
that means “placing on stage.” The frame and camerawork also constitute the
mise-en-scène of a movie. Nothing is ever ‘mistakenly included in any shot.
In this shot rubbish (e.g. In this image there is a drum This shot shows Rihanna
cigarette boxes, cigarette buds, kit located in the left of the leaving the car just after she
pills, food packets) have been background which is purposely had an argument with her
purposely left on the floor to placed behind the male partner she is wearing
make it look messy because it character as it suggests that he uncommon clothes something
tells us (the audience) that the might be a musician that may be seen as vintage in
couple are careless and do so the rest of he video Rihanna
much things they cant be doesn’t really have many
bothered to clean up after clothes on and the clothes she
themselves wears is quite revealing. The
could suggest that she wears
uncommon fashion and
revealing clothes and the stuff
she wears isn't normal
because her relationship isn't
normal compared to others.