By Enea Luciano

2. Artist : Marina
And The Diamonds
Song: Primadonna
Label : Atlantic /
679
Released : 2012

3. Cinematography

4. The opening shot, which is a computer generated
image of a long shot. This is a typical Hollywood
film convention of the 70’s/80’s.
The first shot is a close up of the main singers
face, this is a way of addressing the audience and
exhibiting whom is singing. This shot doesn’t
frame her whole face, as we can see some of her
shoulders and cannot see the top of her head. The
rule of thirds applies here to create an eye to eye
connection with the audience.
The following shot is a medium shot of the singer,
with the added effects on top of the footage. This
suggests she may be a model etc of some sort.
The handheld style of this shot creates the idea
that she has been filmed previously.

5. The next shot is a tracking medium shot which
also is panning to the left. It is doing this in order
to show the camera is circling around her. Which
emphasises the main idea of the song that she is
the most important person.
The next shot is also doing a similar movement to
the previous shot, however it is less obvious as
Marina is not turning her head to face the camera
at all times. The shot is giving a continuity
element to the lyrics and is not a change of
scenery again.
The next shot is fairly rapid, it is a close up shot of
a dog, which pans, tilts and tracks from a low
angle shot to a high angle shot. This may be used
to represent a persons point of view looking down
onto the dog and may be used as a way of
disorientating the audience with a juxtaposition.

6. A long shot of the artist is then shown, the frame
cuts out the bottom of the bicycle, however she is
positioned slightly left of centre. In order to
include the toy dog into the shot as well. As in this
shot she also looks to the dog. As if repeating the
previous shot.
The medium close up of the dog is then repeated,
however this time without a disorientating post-
production effect. The dog is looked down upon ,
creating a pattern throughout.
This shot is only 0.5 seconds long, however the
artist is framed just off centre and in a close-up.
Giving the audience a chance to understand her
emotions. Without any of her things, she feels
vulnerable. Shes almost bare (aside from her
makeup).

7. This long shot is showing the significance of the girl
in comparison to something larger. In order to
capture how insignificant she is. The shot is now
tracking around the chandelier rather than Marina,
it could suggest or portray that her life is merely
about the next big thing and when that comes she
wont be the star of the show.
This is a handheld shot which is tracking towards
the piano. It has a filter added to it, in order to refer
back to one of the first shots of her being filmed.
She is almost presented like an artists muse.
This shot is a close-up of her reciting the lyrics. The
camera remains focused on her face and does not
contain any camera movements.

8. Again, positioning her just off centre of the
camera shot is framing the scene well. It is giving
the audience a clue as to where she is. It is filming
from a low angle shot potentially around 45
degrees. It give the audience a peek at the mise-
en-scene. Which clearly is in a manor house.
This close-up shot is positioned to the right of her
face. It does this because she isnt addressing the
audience directly, she is looking down. Which as a
Primadonna she will look down upon many people
as she believes she is the most significant person.
This long shot is a chance for the audience to
effectively see marinas body. She even acts and
twirls around, using high culture to do this. The
camera is clearly directed to show the golden
furniture in the house.

9. This shot does not include Marina, she is however
positioned to be in the direct line of eye sight. In
the rule of thirds she is positioned at the top of the
second row. Which, enables viewers to see her
clearly. It is focusing on her and there are no
camera movements to ensure this.
This shot is showing us an extreme close-up of
marina, in particular her eyes. As the eyes show
the most emotion in a person, this is why the
camera is focused around this area. The camera
contains movements of tilts and pans in order to
remain focused on marina’s eyeline and maintain
the eyeline being in the centre of the camera. This
may to be represent the influence she has upon
people.
The camera movements also follow Marinas
actions, this time however at a medium close up
shot.

10. This extreme close-up is focusing on Marina’s lips.
Which may also tie in nicely with Laura Mulvey's
male gaze, this is purely to sexualise Marina in a
way which enables males to want her and females
to want to be her. She is framed to the right and at
an angle of her in order to show the pulpiness of
her lips.
The first shot is a close up of the main singers
face, this is a way of addressing the audience and
exhibiting whom is singing. This shot doesn’t
frame her whole face, as we can see some of her
shoulders and cannot see the top of her head. The
rule of thirds applies here to create an eye to eye
connection with the audience.
The following shot is a medium shot of the singer,
with the added effects on top of the footage. This
suggests she may be a model etc of some sort.
The handheld style of this shot creates the idea
that she has been filmed previously.

11. This shot is showing her glamourous side. It
references to a vintage style of glamour. The shot
is a still shot which, furthermore backs up the idea
that she believes everyone is fixated with her and
her ideology.
This shot is a panning close up – two shot of
Marina and a tortoise. It works to make the viewer
question why there is a tortoise and also helps to
portray her wealth, as the average home doesn’t
own a tortoise.
This is a voyeuristic shot looking from what
appears to be inside the chandeliers. It may give
the illusion of paparazzi, peering into her life of
glamour. It is effectively giving the impression
that someone is looking into the shot.

12. The shot of the crystal chandelier is a close up
shot, designed to show the light reflecting off the
crystal. Which in turn is also effective in giving the
impression of wealth and success. It then focuses
and tracks backwards away from the object (or
zooms out).
This camera positioning along with the lighting
works effectively to give a silhouette like effect.
The framing of the shot is dictated by the light and
the crystal chandelier in front of Marina. There is
no camera movements. It could mean that she will
always steal the limelight if she feels threatened.
This is one of the longer shots in the music video,
translating to 3 seconds. The camera is focused
onto Marina, and follows using a track and pan
around the chandelier. This shows that even
though the crystal is important and expensive, she
dictates the room.

13. There is no camera movements in this shot,
however, the close up of her legs and feet are
hinting at pointing something out. Potentially
suggesting that she is a Primadonna for wearing
high heels in the garden / on a ladder.
The long shot is showing Marina in a model like
position on top of the ladder. It is almost as if the
camera is making a film with her- or even an
audition tape.
Almost acting as a match on action shot, this close
up shot is positioning marina at the centre and the
apple to the left.

14. The long shot of marina is using the rule of thirds
in order to place her. This also makes the perfect
frame to show the extravagant nature of the room,
including all of the expensive furniture.
This shot isn’t much in itself, however, the next
shot provides a match on action
This match on action sequence is using close and
medium shots in order to convey continuity.

15. This shot is of her car being cleaned. It is a
medium shot. She is still in the shot, although is
turned away.
This image is showing a close up of the cleaning
of the car. It is showing continuity and also
represents the fast movement of her career and
also how out of control she is.
This is the only establishing shot throughout the
whole video. This is taken from the car. Therefore
is tracking however the camera itself remains
stationary and doesn’t use any tilts or pans.

16. Editing
Cinematography
Editing

17. This song, uses a vast
amount of fast paced editing
in order to consume the
music video. Most of the
shots only last around a
second or less. This may be
because the producers want
to show the fast paced
lifestyle of their Primadonna.
It could also reflect her lack
of control over her lifestyle.
The use of shot reverse shot
editing is used to
Show the idea that
she wants to be
everywhere at all
times. The video
also uses many post
production effects
onto the aesthetic
of the videos. The
obvious one is the
retro TV grain
commonly found on
lower pixilated TV’s
found in the 70’s.
There is also a
use of black and
white filters
being added,
this is
when she is in
the car. She
seems to be
upset, this could
reflect that she
is almost
stripped of her
glamourous life
and is showing
her sorrow
behind the glam.
This suggests
that it may be
coming to an
end. Or that she
is sad to leave
her extravagant
home etc.

18. Mise-En-Scene
Mise-En-Scene

19. The overall Mise - en- scene conveys a very
wealthy and retro style, This can be clear from
the behind the scenes images of the location. It
was shot in Copenhagen, in what appears to be
a 80's house or gallery. These images show the
extravagant nature of the location. Almost
flaunting affluence. It reminds me of the great
Gatsby of 20's wealth in America. The grand
venue certainly reflects the vintage style of the
music video.
The golden and relatively upper class setting is
used throughout the video. However there are
some other places and features using props
which are also featured throughout the video as
well.

20. PETS
COLOUR
PROPS
LOCATION
There are some appearances from
animals throughout the video. This
may be due to the lack of other
humans. The dog is symbolic to being a
good friend, however it barks at her in
another shot. This may suggest that
she is unworthy of being loved because
she is so self centred. There is also a
tortoise in the video, which may
counter balance her fast life with the
slow tortoise movements.
There are many props throughout the video. Such as the
piano, Marina used to play the piano in her songs which
may be a little Easter egg for her fans. A grand piano also
signifies great wealth and intelligence. There is also many
shots of the large chandeliers, which as I have already
established as being of an upper class feature.
There is also a feature of a book
secrets of an accidental duchess,
which obviously Marina relates to.
Typical to pastel grunge, the colours are very pale. Usually
containing the colour pink. This can be seen throughout the
whole video. Which also uses dark colours to contrast, again
being similar to the pastel grunge theme.
Mainly, most of the video is shot inside of the manor house,
however, there are scenes outside of the house. Such as the
garden shot and the car and car wash. This is typical of a
music video to show a variety of locations. The garden is
used in order to show her soft side. And for the natural
lighting and contrast with the soft green tones from the
trees. The car scene has also been explained, however it just
shows a different light to Marina making her appear
vulnerable deep down.

21. COSTUMES
& MAKEUP

23. Language

25. Ideology

28. Marina is signed with Atlantic records, a major
American label, under the Warner Bros, umbrella
oligopoly. Atlantic records seem to specialise in RnB,
Rock and Hip-Hop. Although in recent years they have
expanded their choice of musicians outwards to gain
further broad scope for their portfolio. Marina is an
indie pop artist, and is the only successful one out of
Atlantic records.
679 is a London based label, also owned by the Warner
Bros, company. Although starting in 2001, the label was
dissolved in 2014. So therefore the only way of
distributing is with the Atlantic records. Which is still okay,
due to the American culture, many British fans have only
succeeded in making the song number 11 in the charts. In
the US it reached number 1. Most of the main record
labels are situated in America so for geographical
accessibility this label is good for Marina.

29. Audience

30. Marina and the Diamonds
attracts many people, a lot
of university students like
her music. Alongside many
younger girls and boys as
young as 12 or 13.
Many of the younger
listeners will not
understand the message
of the song, which is
basically to marry for
riches and be materialistic.
However those who are
older have a higher chance
of appreciating her
controversial outlook. This
is why many of those who
would like indie – as they
look for meaning in the
lyrics are attracted to her
and many who just like the
pop style beat are
attracted to her also.
Many of those people who
watch the video will enjoy
the aesthetically pleasing
costumes and scenery. It is
individuals to the indie genre
and the pop genre in that it
contains aspects of each but
is appealing because of the
differences.

31. Representation

33. FIN.