Zingha is home ware company. To bring art, fun, creativity and uniqueness to your habitat is our adventure. Jump in with us ;)

1. ZINGHA
yummy home ware http://www.slideshare.net/

2. BACKGROUND
Zingha is a home ware company providing high
end home linen accessories for the interior, more
precisely lounge and bedroom. The range offers
cushions and lounge / bed throws.
Because it is more than just a usefull accessory,
Zingha targets people who have a special
interest for their interior. People with a sharpen
eye for design as in the capacity to nicely put
together shapes, volumes, colours and spaces.
People attracted by beautiful materials and
creative designs. Feng shui, light spaces…

3. CORE VALUES
Our core values is to put together beautiful
creations. That every step of the conception
process is genuinely thought and created to
come up with a unique piece. Zingha is made of
love guts, art, inspiration, influences, stories and
knowledge.

4. MADE OF
Zingha is all linen.
Linen is a natural fiber extract from the flax plant
which is also used for its oil and seeds.
Linen is laborious to manufacture what makes it
costy. The fiber is very absorbent and garments
made of linen are valued for their exceptional
coolness and freshness in hot weather.

5. craft craft craft
To achieve embracing the beautiful aspect of the
linen fabric, the production process will go throug a
hand crafted process. Cushions and throws will be
finished with raw cuts and hand made tufted edges.
The colour range is made of earthy tons, neutral
colours.
Art adds up to the uniqueness of Zingha which is
special in that the range will be printed with unique
creative art compositions. The colors of the prints will
balance the neutral earthy tons of the range;

6. TARGET MARKET
And this is where that far from the market and
targets considerations, Zingha stands for love at
first sight, intuition, nature and is for who ever is
abble to feel it!! It is Intuitive company, acting out
of gut, intuition,love over trend. Everyone
attracted by its colours, vibe, typography, feel,
material, uniqueness.

7. Zingha’s target goes from 30 to 99 years old and is
obviously settled, as it likes spending time inside,
looking after its interior, having friends over for
dinners. The quality of the goods makes it costy and
enjoyable for ever. It is thoug a target with correct
incomes which as spare money to invest in their
interior.

8. MARKETING
Zingha will be promoted mainly through social
media. It is an amazing way to reach customer
target, gain followers and build a solid network
up showing more of our brand identity and
culture and also quickly see what the market
likes thanks to how easy it is for customers to
react, interact, respond through social media.
Instagram and twitter are the most relevant
platforms for Zingha. We are planning on having
a strong daily presence to build a consistent
network and increase market and profit.