A fingerprint is aunique impression.                      Like people,                      every brand                   ...
I have the uniqueprivilege of makingvisible what others canonly imagine, feel or think.
What is Brand Identity• A promise that gets kept  consistently• A personality• A unique and consistent look,  feel, tone a...
Key Brand Elements• Brand Name-name, tagline, logo• Brand Position-description of your organization• Brand Promise-The sin...
Our Fingerprints
Snoqualmie Valley Schools Foundation       Branding and Design:
North Bend Centennial  Branding and Design:
Snoqualmie Valley Clinics    Branding and Design:
Branding and Design:Emerald Smoothie
Branding and Design: The Flat Iron Grill
Branding and Design:Frankie’s  Pizza
Branding and Design:
Branding and Design:
Branding and Design:
Branding and Design:
How will you leave your mark?    Call Fingerprint Marketing, LLC             425.283.3943    www.fingerprintmarketing.net ...
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
Bni presentation nov_2011
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Bni presentation nov_2011

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Bni presentation nov_2011

  1. 1. A fingerprint is aunique impression. Like people, every brand and business is a unique identity or fingerprint that no one else owns.
  2. 2. I have the uniqueprivilege of makingvisible what others canonly imagine, feel or think.
  3. 3. What is Brand Identity• A promise that gets kept consistently• A personality• A unique and consistent look, feel, tone and voice for all communications• Conveys-at a-glance the distinctive attributes of your organization• No business is too small and no product too generic to develop a brand identity
  4. 4. Key Brand Elements• Brand Name-name, tagline, logo• Brand Position-description of your organization• Brand Promise-The single most important thing your organization promises to deliver every time• Brand Personality-what you want your brand to be known for (fun, serious,magical,forceful,imaginative, etc.)• Brand Tone-edgy, humorous, conservative, subtle• Brand Story-Your organizational history and how it adds value to the brand, highlights how your products and services grew from that background and how your methodology impacts what you offer• Brand Associations-colors, taglines, images, fonts, uniforms, signage, equipment, etc.
  5. 5. Our Fingerprints
  6. 6. Snoqualmie Valley Schools Foundation Branding and Design:
  7. 7. North Bend Centennial Branding and Design:
  8. 8. Snoqualmie Valley Clinics Branding and Design:
  9. 9. Branding and Design:Emerald Smoothie
  10. 10. Branding and Design: The Flat Iron Grill
  11. 11. Branding and Design:Frankie’s Pizza
  12. 12. Branding and Design:
  13. 13. Branding and Design:
  14. 14. Branding and Design:
  15. 15. Branding and Design:
  16. 16. How will you leave your mark? Call Fingerprint Marketing, LLC 425.283.3943 www.fingerprintmarketing.net www.facebook/fingerprintmarketing

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