Whimsical reminiscence is about what has been missed throughout the days that were spent inside the house in the lockdown. Our mind craves for something more than what meets the eye. This byte goes across fields exploring ways we could sense and enjoy new experiences. The normative perspectives have changed, there's a lot of crowd in the digital space, artists are exploring new ways; this has pushed brands and creatives to deliver not just a product but an experience to increase the engagement of the onlookers. Look-out for eccentric, dreamy and flamboyant styles which celebrates colour and playfulness and simple things in life. This trend is all about experiencing what was missed throughout the year. A child-like approach to products and leaving the mind curious and wanting for more. With whimsical being an underpinned idea, artsy maximal is all about the vibrant prints and pieces to beat the mundane and celebrate positivity. Cool contrast is about the experience the product takes us to beat the blues at home.

1. TrendByte
Whimsical Reminiscence
‘Portrait’ print circular shirt by @masabagupta

2. Whimsical reminiscence
Dreamy, eccentric, flamboyant
Whimsical reminiscence is about what has been
missed throughout the days that were spent
inside the house in the lockdown. Our mind craves
for something more than what meets the eye. This
byte goes across fields exploring ways we could
sense and enjoy new experiences.
The normative perspectives have changed, there
is a lot of crowd in the digital space, artists are
exploring new ways; this has pushed brands and
creatives to deliver not just a product but an
experience to increase the engagement of the
onlookers.
Look-out for eccentric, dreamy and flamboyant
styles which celebrates colour and playfulness
and simple things in life. This trend is all about
experiencing what was missed throughout the
year. A child-like approach to products and
leaving the mind curious and wanting for more.
With whimsical being an underpinned idea, artsy
maximal is all about the vibrant prints and pieces
to beat the mundane and celebrate positivity. Cool
contrast is about the experience the product takes
us to beat the blues at home.

3. focal points
Artsy maximal: Loud prints and statement pieces
that make you stand-out
Cool contrast: Surreal experiences, the ability to
let your mind wander off in these hard times.
The Sorceress & the Monkey6 x 6 feet . mixes media on canvas @bobcalcutta

4. ARTSY MAXIMAL
Loud, extravagant
Statement, loud and bright
designs that stand-out.
The prints are bold, there is no
holding back. Brands are fearlessly
expressing the spirit we need to
have during this pandemic.

5. COntrast
Surreal, experience
To feel elevated and to break
the blues
The products deliver more than
what it is intended for. They have
a hind of fun paired with fantasy.
These products gives a breath of
fresh for the tired and the
worked mind.
OL

6. This report entails no intention to promote any brand or service.
The VisioNxt trendbytes are insight-reports from India periodically published
by VisioNxt trend byte team from NIFT India. The compiled report is exclusive
copyright to NIFT India and no portion can be published, re-presented or
uploaded without permission from VisioNxt team.
For more details, contact:
Dr. Kaustav Sengupta - kaustav.sengupta@nift.ac.in
Dr. Shalini Sud - shalini.sud@nift.ac.in