A brief exploration into brand position and statement for a conceptual line of kid focused storage solutions.

1. Lil’ Footprints – Brand Explorations
You pack enough stuff into your day already.
Lil’ Footprints brand will help turn packing up and putting away into child’s play!
Kid-focused fun. Mom-focused utility.
• Organized spaces create happy faces
• Reduces arguing, by turning clean-up-time into a continuation of playtime
• Children learn best through play!
• Encourages good habits
• Parents and caregivers can teach children to be responsible and organized
• Innovative products make organization simple and fun!
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Why choose Lil’ Footprints?
• No other brand offers a complete line of innovative products to make life with kids more
organized and fun for everyone
• Coordinating items are easy to merchandise
• Great style, contemporary colors and patterns that kids and moms will adore
Core Values:
Children follow in our footsteps, so let’s lead the way from the beginning… by teaching good
habits in children through innovative products that encourage fun, while strengthening the bond
between children and their caregivers.
Product Range:
Our full line of products offers clever solutions for nursery, closets, kids bedrooms, playrooms,
bath and travel. Geared towards helping moms through every stage of their child’s growth –
from birth to preschool. A variety of price points appeal to a wide range of consumers.
Brand Style/Feel:
Whimsical
Playful
Cute
Imaginative
Unique
Practical
Effective
Convenient
Fun
Smart

2. try to contain the fun!
neutral colors • painterly illustration
whimsical • retro • energetic • sophisticated

3. A BETTER WAY TO PACK IN THE FUN!
soft colors • contemporary style
sweet • fresh • cute • soothing

4. !
fun in
pack ing the
bright colors • cut paper style
quirky • fun • energetic • zany

5. warm colors • soft pastel style
day dreamy • wistful • unique • natural