Portfolio

I am a multidisciplinary graphic designer with a strong
passion for design and the power it can have as a visual
communication tool to educate, motivate, and inspire. Growing
up in Mechanicsburg, Pennsylvania I have always had a great
appreciation for simplicity while simultaneously yearning for
the chaos of the city. I believe this is why I was drawn to The
Savannah College of Art and Design located in Savannah,
Georgia. It holds both an air of simple southern life while
also holding an expressive wild side. SCAD has allowed me to
explore and grow as a designer in countless ways, refining my
design knowledge and eye for detail. From this I have found
a true passion for various areas in graphic design including,
branding, packaging, editorial, interface, and environmental
graphics. I most enjoy designing as part of a team to solve
client challenges in creative and innovative ways. I have always
found collaborating across disciplines allows for stronger, more
robust, strategic ideation, as well as opportunities to learn
something new from my colleagues during the design process.
As a designer my goal is to bring beauty, simplicity, and
clarity into a world full of clutter and confusion. To break
through the noise of the everyday and create something that
is memorable and impactful.
DANIEL ASKINS
GRAPHIC DESIGNER
Portfolio.indd 3 5/27/18 11:39 AM

Dirty Dog
The objective of this project was to create a unique brand identity
for a high-end pet care company named Dirty Dog. The targeted
audience is men and women ages 25 – 60 who believe in using
natural and cruelty free products on their pets.
Playing off the name Dirty Dog, the logo was designed to evoke both
a sense of dirtiness as well as a feeling of modern sophistication.
A dirty paw print was designed as a secondary element to create a
more dynamic brand identity and brand recognition to the consumer.
The packaging is designed to carry on that gritty feel by purposely
designing them to look dirty. They are contrasted with minimal
design elements and the sans-serif typeface Gotham to add that
sophisticated, high-end feel. The website was designed to carry
on this feeling with the use of gritty display type, minimal design
elements, high contrast colors, as well as black and white expressive
photos throughout.
Branding / Packaging / Web
Software Used
Ps In Ai

ABOUT US OUR MISSION PRODUCTS DONATE
Introducing
the best in
pet care.
100%100%
We believe in it, we stand by it,
and we will forever support it.
At Dirty Dog our goal is to provide the best in pet care. Our decision
to provide safe, vegan, cruelty free products has always been our core
belief as a company. Our dogs love it and we hope yours do as well.
Supporting Us
Supports Them
Our Products
At Dirty Dog our goal has always been to provide quality pet care
products that do more than just clean your furry friend. We believe that
everyone deserves a second chance, especally the millions of animals
in shelters around America. We want every animal to find a safe and
loving home and that is why we decided to give back. Whenever you
make a purchase with us, no matter how large or small, we will donate
10% of your purchase to The Humane Society of the United States.
With your purchase, you will be helping animals across this country
find loving homes and help to stop cruel and abusive practices.
If you would like to give more,
click here to donate.
Rosemary &
Lemon Verbena
Rosemary &
Lemon Verbena
The Dirty Essentials Kit
Rosemary & Lemon Verbena
Cleansing Wash – 32 oz.
Conditioner – 32 oz.
Essential Oil Spray – 4.2 oz.
Cleansing Wash
Cleansing Wash
Provençal Lavender
Conditioner
Conditioner
Provençal Lavender
Essential Oil Spray
Essential Oil Spray
Provençal Lavender
Provençal Lavender
$ 45.00 $ 18.00
$ 18.00
$ 18.00
$ 18.00
$ 12.00
$ 12.00$ 45.00
Add to Cart Add to Cart Add to Cart Add to CartLearn more Learn more Learn more Learn more
Vegan.
Clean.
100%100%
We believe in it, we stand by it,
and we will forever support it.
At Dirty Dog our goal is to provide the best in pet care. Our decision
to provide safe, vegan, cruelty free products has always been our core
belief as a company. Our dogs love it and we hope yours do as well.
Supporting Us
Supports Them
Our Products
At Dirty Dog our goal has always been to provide quality pet care
products that do more than just clean your furry friend. We believe that
everyone deserves a second chance, especally the millions of animals
in shelters around America. We want every animal to find a safe and
loving home and that is why we decided to give back. Whenever you
make a purchase with us, no matter how large or small, we will donate
10% of your purchase to The Humane Society of the United States.
With your purchase, you will be helping animals across this country
find loving homes and help to stop cruel and abusive practices.
If you would like to give more,
click here to donate.
Rosemary &
Lemon Verbena
Rosemary &
Lemon Verbena
Oats &
Honey
Cleansing Wash
Cleansing Wash
Provençal Lavender
Cleansing Wash
Oats & Honey
Conditioner
Conditioner
Provençal Lavender
Conditioner
Oats & Honey
Essential Oil Spray
Essential Oil Spray
Provençal Lavender
Essential Oil Spray
Oats & Honey
Provençal Lavender
Oats & Honey
$ 45.00 $ 18.00
$ 18.00
$ 18.00
$ 18.00
$ 18.00
$ 18.00
$ 12.00
$ 12.00
$ 12.00
$ 45.00
$ 45.00
Add to Cart Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Learn more Learn more
Learn more
Learn more
Learn more
Learn more
Learn more
Learn more
Learn more
Learn more
Learn more
Learn more
Vegan.
Clean.
ABOUT US OUR MISSION DONATE LEGAL

Futurismo
The objective of this project is to create a series of three book covers
on a related topic. The target audience is men and women, ages
20 – 70 with heavy interest in the areas of art and design.
With a great love for Italian Futurism, three coffee table art books
were created based on three main themes from the Futurism
movement. The title Futurismo: Graphic Design and the Liberation
of Type was created to showcase the main topics covered in this
series about graphic design during the period of Italian Futurism.
The three themes chosen were violence, speed, and madness. Going
off of these themes, the book covers were designed to both emulate
futurism design aesthetics as well as complement the specific
theme of the book. Photographic collage was used in conjunction
with abstract shapes and letter forms to showcase the main title of
the series. Each photo used reflects the theme of the book. Color
choice was also important by complementing the themes as well
as differentiating each book from one another in the series.
Book Cover Design
Software Used
In Ai

BookCover1.indd 36-40 4/22/18 2:42 PM
M
S
U
F
U
O
/////////////////
//////////
GraphicDesign&
theLiberationofType
FUTURISMO
R
SPEED
FUTURISMO:GraphicDesign&theLiberationofType
As part of three comprehensive overviews of Italian
Futurism, Futurismo: Graphic Design and the Liberation
of Type examines the historical sweep of Futurism
from its inception with F.T. Marinetti’s manifesto in
1909 through the movement’s demise at the end
of World War II. Presenting over 300 works created
between 1909 and 1944, by artists and designers
such as Giacomo Balla, Umberto Boccioni, Anton
Giulio Bragaglia, Fortunato Depero, Gerardo Dottori,
Marinetti, Ivo Pannaggi, Rosa Rosà, Luigi Russolo,
Tato and many others, this publication encompasses
the best graphic design and typography from this
short time in art history. An afterward of scholarly
essays discuss Italian Futurism’s diverse themes and
incarnations specific to each book in the series.
FUTURISMO
Taschen began as Taschen Comics, publishing Benedikt’s
comic collection. Taschen has been a pioneer in making lesser-
seen art available to mainstream bookstores, including some
fetishistic imagery, queer art, historical erotica, pornography
and adult magazines (including multiple books with Playboy
magazine). The firm has brought potentially controversial art
into broader public view, publishing it alongside its more
mainstream books of comics reprints, art photography,
painting, design, fashion, advertising history, film, and
architecture. Taschen publications are available in a variety
of sizes, from oversized tomes to small pocket-sized books.
The company has also produced calendars, address books,
and postcards sets. The firm has publishing offices in Berlin,
Cologne, London, Paris, Los Angeles and Hong Kong. In
2014 Taschen opened its first art gallery.
FUTURISMO: Graphic Design & the Liberation of Type
Book Cover Design: Daniel Askins
www.taschen.com
Kurfürstendamm 213
10719 Berlin
“ This series provides a refreshingly expanded view of the
movement’s trajectory in design theory and application.”
–Ara H. Merjian Artforum
“A comprehensive view of graphic design and typography
during such an important time in art history.”
–Howard Halle Time Out New York
“An incredible series culminating some of the best pieces
of graphic design history in the past century.”
–Lisa Rossi, Wall Street Journal
This three-part series offers an innovative look at the history of graphic design during the
height of futurism, exploring its evolution throughout this short but extremely influential
period in design history. Futurismo traces the emergence of modernist design styles in
the early 20th century, while examining the effects of wartime politicization on regional
styles in Italy and throughout Europe. This series encompasses the history of futurism’s
past, while simultaneously illuminating its impact on the design of today.
SPEED
EDITION
U
FU
M
O
////////////////////
FUTURISMO
VIOLENCE
GraphicDesign&
theLiberationofType
VIOLENCE
EDITION
FUTURISMO
www.taschen.com
Kurfürstendamm 213
10719 Berlin

U
M
R
F
O
U
S
GraphicDesign&
theLiberationofType//////////////////////
/ / / / / / / / / / / / / / / / / / / / / / /
FUTURISMO
MADNESS
FUTURISMO
www.taschen.com
Kurfürstendamm 213
10719 Berlin
MADNESS
EDITION
OBookCover1.indd 31-35 4/22/18 2:41 PM
U
FU
M
O
////////////////////
FUTURISMO
VIOLENCE
GraphicDesign&
theLiberationofType
VIOLENCE
EDITION
FUTURISMO
www.taschen.com
Kurfürstendamm 213
10719 Berlin

Sprout Hop
The goal of this project is to create an original app that helped to
solve the daily problems of a niche market. The target audience is
made up of health conscious men and women from ages 15 – 50 with
a vegan or vegetarian diet.
Our team created Sprout Hop which is an app that intuitively filters
through restaurants nearby that are accommodating to vegetarians,
vegans, and the health-conscious eater. In addition to finding
restaurants, the reviews help the user figure out how accommodating
a specific restaurant is to their dietary needs. The design uses a
vibrant green and a range of earthy colors to contrast. The interfaced
is designed to be as simple as possible so the user can search quickly
and effectively. A new way a reviewing a restaurant was created to rid
the problem of reading lengthy reviews by summing up the experience
in four simple questions.
Interface / App Design
Software Used
Sketch Proto.ioInvision
Ai

ONBOARDING
The onboarding process is simple. Select which
options pertain to you in a short, fill in the blank,
questionnaire. The questions include what
dietary restrictions one has, specific meal time,
cuisine, and atmosphere.

RESULTS
Once your search is completed, a list of options
are displayed that fit all your needs. You are then
able to scroll through viewing price, distance, and
key words. Select a restaurant to view its veggie
menu or its entire menu. Get directions and save
your favorites for later.
REVIEWS
We have made leaving a review fast and simple.
By answering four easy questions, reviews are
averaged out so you don’t have to spend your
day reading reviews the length of novels. This
method shows the most relevant information to
make your dining decision quick and easy.

healthy eating,
just a hop away.

The Emrick
For this project, a brand identity and cookbook were to be
designed for a fictional restaurant. The cookbook also needed
to emphasize a way in which the restaurant gave back to the
community. The targeted audience is men and women ages
25 – 70 in the local Richmond Virginia area. They also are
inclined to enjoy an affordable vegetarian diet and a need for
fresh produce.
The restaurant’s name, The Emrick, came from the historical
significance of the building in which it resides. The Emrick
restored and preserved an old Chevrolet factory in the heart
of Richmond that was built in the 1920’s. Using the context
of the space, the branding took on a 1920’s feel that would
accurately pay homage to the historical roots of The Emrick.
The logo is designed with Art Deco influences in mind. This
theme is carried throughout the brand identity with rich golds,
yellows, and warm blacks. These colors pair perfectly when
contrasted against the lush greenery found both in the dishes
they serve as well as the interior and exterior spaces. Historic
Chevrolet car motifs are used throughout the cookbook to
continue to pay tribute to the story of the restaurant instead
of forgetting its past.
Branding / Editorial
Software Used
Ps In Ai
EMRICK
THE

Don’t Blink
For this project, a museum exhibition was to be designed for a French
artist or designer. The deliverables include museum wall designs,
exhibition pamphlet, and posters advertising the exhibition. The target
audience is made up of men and women, ages 15 – 80.
The artist chosen for this project is Willy Ronis. He was a famous
Parisian photographer from the 40’s through 80’s. He depicted
the everyday lives of Parisian’s at the time, capturing moments of
serendipity with the click of his camera. The title of the exhibition is
named Don’t Blink to signify the importance of not missing the small
moments in everyday life. The museum is designed to utilize large
amounts of type repeating the exhibition title over and over again.
The letter forms are created by the photographers own images
so if one looks closely at them, they will be able to see these little
moments captured in time. The poster plays off of the same design
by using type overlaid onto Ronis’s photographs. If one looks from
far away they can see the image but up close only the type is visible.
The pamphlet uses a similar treatment by emphasizing the title once
with the photographs making up the letterforms once again.
Exhibition / Branding / Editorial
Software Used
Ps In Ai

Polaroid
For this project, an infographic was to be created that focused
on a particular topic of ones choosing. It was to include five
sections with dense information to both entertain and inform
the viewer. One required section was that of a timeline that
was to inform as well as create visual interest and flow to the
entire infographic.
The topic chosen was the classic Polaroid. But instead of
focusing on what the Polaroid used to be, I decided to focus
on the rebranding and product launch of the new Polaroid
Originals. From this I used the classic brand colors to tie
everything together and create a visual pathway from one
piece of information to the next. This way the reader could
easily digest the information instead of being bombarded by
it. I used real Polaroid photos by real users to introduce the
product in a visually compelling way that contrasted well
from the other sections of the infographic. For the timeline, I
focused on Polaroids past camera models and finished with
the new product release of the Polaroid One Step to tie the
entire history of the brand together.
Infographic
Software Used
Ps In Ai

M
L
Instant.A New Generation of Polaroid.
LEARNSOME
HISTORY
Th
al
15

19
48Model 95
Land Camera
Model 100
Land Camera
The first fully automatic pack film and
exposure control camera to hit the market.
19
63 Model SX-70
Land Camera
A fully automatic, motorized, folding,
single lens reflex camera and SX-70
Land film which automatically
self-develops in daylight.
19
72
Polaroid Originals is a new brand from
Polaroid dedicated to analog instant
photography in the original, iconic format.
It’s the next step in a journey started by The
Impossible Project, who kept the format
alive since 2008.
Launching on September 13th, 2017, the
80th anniversary of the founding of Polaroid,
Polaroid Originals makes instant film for
Polaroid cameras, and refurbishes vintage
cameras so they’re good as new.
And now, we’ve created the OneStep 2—
a new, analog instant camera that invites
everyone to take part in the next era of
analog instant photography.
MEET
THE NEW
POLAROID
nt. Through Polaroid Originals, the brand that
captured millions of moments is back with
its iconic white frame. Because decades on,
there’s still nothing like a Polaroid Original.
LEARNSOME
HISTORY
SHOOTING
withPOLAROI
1
COMPOSE
2
This camera becomes the prototype for
all Polaroid cameras built in the next
15 years and is sold for $89.95

19
86a
ket.
19
63 Model SX-70
Land Camera
A fully automatic, motorized, folding,
single lens reflex camera and SX-70
Land film which automatically
self-develops in daylight.
19
72 The Polaroid
OneStep
This inexpensive, fixed-focus camera
become the best-selling camera,
instant or conventional, in America.
19
77 The 600
Sun System
With Z-in auto-focus and light
management the 600 had the
world’s fastest instant color print film.
19
81 The Spectra
System
The Spectra System becomes Polaroid’s
most advanced photographic system
debuts 38 years after the original
Land Camera is introduced.
SHOOTING
withPOLAROID
Photosandinformationcourtesyof
PolaroidOriginals,PolaroidLLC,Impossible
Project,@rayannohra,RoseBradbury
@kaorumiyachi,@adipvtra,and@yanatoyber
1
COMPOSE
2SHOOT
3
DEVELOP
Shutter
Powerful
Flash
Exposure
Control
View Finder
Self-Timer
High-quality Lens
(2ft – ∞)
Film Door
SAY HELLO
OneStep2tothe
Polaroid
OneStep 2
After 80 years the next generation
of Polaroid is born.
Where the
Magic Happens
FILM
with
EXPERIMENT
Keith Haring
Limited Edition Frame
Round Frame Edition Poisoned Paradise Edition
Black & Pink
Duochrome Edition
Black & Red
Duochrome Edition
Black & Yellow
Duochrome Edition
19
86The Spectra
System
The Spectra System becomes Polaroid’s
most advanced photographic system
debuts 38 years after the original
Land Camera is introduced.
Photosandinformationcourtesyof
PolaroidOriginals,PolaroidLLC,Impossible
Project,@rayannohra,RoseBradbury
@kaorumiyachi,@adipvtra,and@yanatoyber
Exposure
Control
View Finder
High-quality Lens
(2ft – ∞)
Film Door
Y HELLO
OneStep2
Polaroid
OneStep 2
After 80 years the next generation
of Polaroid is born.
Where the
Magic Happens
FILM
with
EXPERIMENT
Keith Haring
Limited Edition Frame
Round Frame Edition Poisoned Paradise Edition
Black & Pink
Duochrome Edition
Black & Red
Duochrome Edition
Black & Yellow
Duochrome Edition

Vengo
The objective of this project was to brand a fictional travel
agency. This included creating a travel brochure with five
days of itinerary for specific locations anywhere in the world.
The target audience was men and women ages 20 – 40 with
an adventurous spirit.
The name Vengo was created by combining the words adventure
and go to continue the theme of seeking the adventurous side
of life. The travel brochure focused on cities in the middle east,
specifically, Dubai, Abu Dhabi, and Doha. Inspiration from the
middle east was used throughout the branding. This includes
typefaces and shapes that resembled traditional Arabic
letterforms and bright bold colors found throughout middle
eastern textiles. The overall concept was to use traditional
work-life sayings and pair them with activities that one wouldn’t
think of right away but in actuality, pair well together.
Branding / Editorial / E-Pub
Software Used
Ps In Ai

Greenleafs
The goal of this project was to find a local business that was in
need of a new identity system. From this a corporate guidelines
booklet was created to break down the identity system for the
business owner and show the potential of their new system.
Greenleafs is a pool hall located in downtown Richmond
Virginia and have been in business for a little over three
years. Greenleafs is located in a historic 1920’s building that
has changed very little since its construction. The owners of
Greenleafs wanted to keep the historic sense of the place
while complementing it with high-end contemporary interior
design. After researching the business and the existing identity,
a new system was developed that complemented the interior
space as well as respecting the historic significance of the
building. The logo is made up of a gold “G” that alludes to the
name Greenleafs and resembles that of a billiards ball. Golds,
yellows, and blacks were used to complement the rich greens
and wood finishes found within the pool hall. The Guidelines
created breaks down the usage of the logo and gives examples
on how to use it on the web as well as various products from
coasters to shopping bags.
Branding / Corporate Guidelines
Software Used
Ps In Ai

100 N. 6th at Franklin Richmond, Virginia 23221 • 804.303.7102 • greenleafspoolroom.com
Ginger-Caramel Peanuts 3 V
House Pickles 3 V GF
assortment of house pickled vegetables
Bar Toasts: served open-face, on toasted Billy Bread 5 Each
Nip In The Air
apple butter, herbed roast pork, rum raisins
Southern Man
Coca-Cola onion jam, bleu cheese, sweet potato crisp
Durango Skewers* 1050
grilled steak with chimichurri GF and plantains
Sweet Potato Hummus Plate 6/10
crisp vegetables with grilled Billy Bread
Potato Chips with Onion-Dill Dip 7 V GF
Vegetarian Chili
black bean and sweet potato, served with bread 850
V
Monte Cristo Sliders
turkey, ham, smoked cheddar, berry jam, beer batter 10
PICK TWO STYLES PER ORDER 6 GF
Smokey Classic
mustard, garlic,sweet pickle V
Bangkok Has Him Now...
preserved lime, pickled ginger, chili sauce, lime salt V
Yous Guys
tomato, pepperoni, pickled jalapeño, garlic-parmesan crisp
PICK TWO STYLES PER ORDER 850
Vegetarian Chili
black bean, sweet potato
Poutine
chicken gravy with bacon roux,farmer’s cheese
Cheesy
smoked cheddar sauce
Boston bib lettuce, cucumber, bleu cheese, radish 8
with Champagne Vinaigrette or Ranch*
Add a Steak Skewer +$3
*Consuming raw or undercooked meat, poultry, seafood, shellsh, or eggs may increase your risk of foodbourne illness.
Smalls & Shares
Deviled Eggs
Saucy Fries
Wedge Salad

Atlarge Magazine
The objective of this project was to take an existing magazine
and give it a contemporary rebranding. I chose to use the
magazine “At Large” which focuses on a target audience of
men in the age range of 25 – 40.
“At Large” is a fashion magazine geared towards men’s
fashion and contemporary art. It is made up of mainly editorial
spreads with very little content. The current branding utilized
a large serif typeface that seemed dated for its contemporary
male audience. In my rebranding of the magazine, I chose to
implement a new masthead that utilized a bold sans-serif
typeface that would be more appealing to the brands target
audience. I also chose to incorporate more written and art
based content into the magazine to improve it retention with
costumers. I chose to use the artist and photographer Robert
Mapplethorpe as the cover and main article of the rebranding.
His representation of both art and fashion is a great way to
merge the two focuses of the magazine in the debut of the
updated release.
Branding / Editorial
Software Used
Ps In Ai

1312
“Art is an accurate statement of
the time in which it is made”
Mapplethorpe had his own ideas of what makes
art valuable. One was its role as witness. “Art is
an accurate statement of the time in which it is
made,” he said. And the Los Angeles survey is
most persuasive when seen in that light, not as a
“masterpiece” show — it runs into trouble there
for me — but as a record of a radical personal
and cultural history that retains some hint of what
once made it provocative.
Born in 1946, in Floral Park, Queens,
Mapplethorpe grew up a white, middle-
class Roman Catholic kid in the conservative,
homophobic, racially divided America of the
1950s. And the 1960s, with its protests and
liberations, remade him. He went to art school
to study advertising, but switched to painting and
sculpture. He took drugs, dressed weird, and in
1969, dropped out to live in bohemian poverty
with a girlfriend, the future poet and performer
Patti Smith. (Her award-winning 2010 memoir,
“Just Kids,” is about their time together in New
York.) A year later he took up with a man and
clarified the erotic direction of his life.
Eroticism, specifically homoeroticism, was at
the center of that life. You can see it dawning and
coalescing in work from the late 1960s and early
1970s, most of it unfamiliar, drawn from the artist’s
archives, jointly acquired in 2011 by the Getty
and the Los Angeles County Museum of Art, also
known as Lacma. A series of circa-1970 collages
in the Lacma installation that combine geometric
abstraction with clips from gay skin magazines
are early evidence that Mapplethorpe found
modernist aesthetics and pornography completely
compatible. Art was a turn-on in every sense.
For an artist with ambitions for big-time
success in a still-closeted art world, this was an
unusual direction to take, and Mapplethorpe
took it even further. In 1971, he adopted
photography as his primary medium, a decision
that coincided with his immersion in a subculture
of sadomasochistic gay sex. That culture in the
early 1970s became, for a while, a focus of
his art, in images of homoerotic bondage and
discipline, fetishism and anatomical penetration.
(In his bullwhip-tail self-portrait, the whip handle
is inserted in his rectum.) He published those
pictures in 1978 as the “X Portfolio” — it’s on
display at the Getty — and they are by far his
most subversive work.
No other artist was doing anything like them,
at least not publicly. With their combination of
startling content and formal care — balanced
compositions, sculptural lighting — they took
photography across a political line that was very
much part of that post-lib, pre-AIDS 1970s moment
of gay baths, leather bars and straight swinger
clubs, a line that more market-favored media
like painting and sculpture had barely touched.
Mapplethorpe hired expert printers. He
perfected the deluxe tonal style — soft white-
grays, velvety darks — that became his brand. He
1514
balanced his portfolio. Portraits of high-paying
clientele were his bread and butter now, along
with stylized floral still lifes, which people found
sexy but safe, and beautiful. A collaboration
with the bodybuilder and performance artist
Lisa Lyon added an assertive female component
to his male-dominant art, and was in line with
then-popular notions of female empowerment.
(“Wonder Woman” grabbed attention on TV.)
Some memorable images emerged from
all of this, but too many let style do the work of
content. They pull you in but leave your eyes
sliding off the surface. The sight of Ms. Lyon
pumping iron is formidable and startling. But
too many of her enactments of female “types”
seem to be less about agency than about parody.
The most interesting 1980s work is a series
of studio shots of black men, published under
the title “Black Book” in 1986. Like the early sex
pictures, they are the product of erotic fixation,
Mapplethorpe’s late-blooming attraction to
muscular black males. And as a group, they
generate a concentrated heat, but they also
raise questions about the exoticizing of racial
blackness. The best-known image, “Man in a
Polyester Suit,” encapsulates the problem: It’s
a close-up of a black penis emerging from an
unzipped fly. No face, no name, no person, just
an anatomical fragment that translates into
race equals sex.
On the whole, Mapplethorpe’s “Black Book”
images, some of them portraits, don’t feel cynical
or opportunistic. He had intimate and continuing
personal relationships with several of his models,
as he did with men in the sex pictures. But his view
of them is stuck in a time warp. It’s little different
from the alternately classicizing and primitivizing
take on the black figure in photographs by the
Boston artist F. Holland Day at the end of the
19th century.
And how does that view of the black body —
a body nude, invasively scrutinized, sexualized,
pacified, directed to sit, stand, be silent —
come across in the present, when some of the
most visible black bodies are dead ones? In the
America of Trayvon Martin, Michael Brown and
Eric Garner, in the Los Angeles of Rodney King,
Mapplethorpe’s “Black Book” cannot, like so
much of the rest of his art, be mainstreamed,
seen coolly through an aesthetics-only lens.
Nor can the “X Portfolio” be received neutrally;
its contents, too, for somewhat different reasons,
are hot. They probably don’t shock as they may
once have. Time has seen to that. The Getty
posts cautionary signs near its display of “X
Portfolio” prints, but there’s nothing depicted
in them that can’t be easily found, accessible
to all, on the Internet. Some of the potentially
most offensive scenes turn up, uncensored, in
the mild-mannered HBO film.
“I’m not attempting to
make a social statement”

Parlour
The goal of this project was to create a unique brand identity for a
high-end cocktail bar that specialized in alcoholic ice cream and
deserts. The targeted audience is men and women ages 25 – 60
who enjoy quality cocktails while still striving for a unique and
different experience.
The name Parlour was determined after much research and ideation
because of its historical significance to old ice cream parlours.
By simply naming it Parlour, it gives it a contemporary feel while
still alluding to its historical past. The logo is designed to signify
the historical past by using neon letterforms complemented with
a sleek sans-serif secondary typeface. Packaging for the bars ice
cream is created to complement the contemporary, simplicity of
the bar. Colorful abstract paint strokes signify each flavor with
clean, minimal type treatment. Popsicle boxes are created in a
similar fashion with the use of packaging that stands out from all
other competitors. Bold paint strokes and vibrant colors contrast
with warm blacks throughout the brand identity. The website was
designed in a similar way to be consistent throughout while still
retaining a playful sensibility to the brand.
Branding / Packaging / Web
Software Used
Ps In Ai

WELCOME MENU THE BAR PRODUCTS
welcome to
At Parlour, our goal has always been to provide
a modern and sophisticated space for people
to relive their childhood favorites. In 2014,
life-long friends Amy Walker and Jackson Hill
brought together their passion for handcrafted
cocktails and their childhood love of ice cream.
Together they opened Parlour, specializing in
alcoholic desserts as well as delicious cocktails.
We welcome you to surround yourself with
good people, good desserts and stay awhile.
Welcome to Parlour.
SCOOPS
BOURBON VANILLA BEAN
A staple at Parlour, this ice cream was our
very first creation & our most loved. With a
soft flavor of Madagascar Vanilla & the warm
finish of rich Bourbon.
COCONUT RUM
Inspired by the classic Pina Colada, with
fresh coconut throughout followed by a hit
of delicious rum.
MINT CHOCOLATE MOJITO
Hits of fresh mint followed by rich dark
chocolate & finishing with creamy rum.
KAHLUA COFFEE
A frozen take on the classic drink, with rich
& powerful coffee followed by a smooth,
creamy Kahlua finish.
SPARKLING RHUBARB
Made with a delightful champagne, this ice
cream comes to life in your mouth. With tangy
rhubarb throughout & a light creamy finish.
CHOCOLATE STOUT
Made with premium stout, this rich & delightful
ice cream is a chocolate lovers dream.
POPS
BLACKBERRY ROSÈ 6
A refreshing hit of tart blackberry & finishing
with sparkling rosè
ORANGE SANGRIA 4
A delicious combination of white wine,
pomegranate juice, oranges, and champagne.
KENTUCKY LIMEADE 4
Tart lime with a sweet creamy center
finishing with a bourbon kick.
STRAWBERRY DAIQUIRI 5
With ripe strawberries throughout finished
by a kick of light rum.
MINT JULEP 5
Fresh mint & a hit of bourbon offers a new
twist to the classic cocktail.
CHERRY LAMBIC CREAM 6
A combination of sweet & tart cherry with a
creamy & boozy finish.
BOURBON BUTTERSCOTCH 6
Do we even need to describe this one for
you. It’s butterscotch & bourbon, what more
do you need!
CUCUMBER, GINGER, & GIN 6
Refreshing cucumber with a bite of ginger & a
little kick of gin at the end.
MENU
COCKTAILS
OAXACAN OLD FASHIONED 12
Corralejo Reposado Tequila, Vida Mezcal,
Barrel Aged Maple Syrup, finished with Mole
& Orange Bitters.
ATOMIC KINDLING 13
El Silencio Mezcal, Ancho Reyes, Cynar,
Punt e Mes, Hellfire Bitters.
LA GUILLNTINE 13
Ansac Cognac, Bowman’s Colonial Run,
Punt e Mes, Mole Bitters.
BOURBON BEACH 12
Bulleit Bourbon Velvet Falernum,
Mole & Tiki Bitters.
ASTRAL FORM 13
Blue Coat Gin, Caperitif, Vermut, White
Porto, Lime Grapefruit, Montenegro.
CINQUENTA 12
Corralejo Reposado Tequila, Cocchi
Americano, Boston Bittahs.
MOX PEARL 11
Citadelle Gin, Suntory Toki, Strega,
Grapefruit, Lime, Bangkok Syrup.
REDRUM 9
Appleton VX, Frappato, Smith & Cross,
Cinnamon Honey, Passion Fruit, Lime.
BADA BOOM BADA BING 12
Velho Cachaça, Smith & Cross, Green
Chartreuse, Lime Grapefruit, Montenegro.
END OF DAYS 9
Espolon Blanco Tequila, Campari, Lime,
Demerara, IPA.
COPP, HOP, & DROP IT 13
Copper & Kings Brandy, Demerara, Curaçao,
Salers, Lemon Twist.
BEARDED LADY 9
Famous Grouse, Cocchi Rosa, Hot Honey,
Aperol, Laphroaig.
MINT CHOCOLATE MOJITO
4.5 % ALC
NOTES
Chocolate, Mint, Lime
Behold the classic mojito. Our mint chocolate mojito ice cream
refreshes with just the right balance of sweetness and acidity.
Enjoy responsibly!
SPARKLING RHUBARB
4.5 % ALC
NOTES
Parlour is more than just your average bar. It’s
a place where one can meet new people and
make lasting memories. It’s a gathering space
whereeveryoneiswelcome.Welcometolaugh,
love,relax,andcherishthepeopleyou’rewith,
all over a delicious hand-crafted cocktail or
alcoholic dessert.
We believe that everyone has a soft spot for
sweetdesserts,especiallyicecream.Wewanted
tobringbackthosechildhoodmemoriesofeating
ice cream on those hot summer days, without
halfofitmeltingdownyourarm.Ouricecream
is the perfect blend of sweet, creamy delight
that punches back. We also offer a wide array
of alcoholic popsicles to fit your fancy.
Weaimtodeliveramazingdrinksanddessertsin
anatmospherethatiscomfortableandinviting
with service that is attentive and classic, yet
relaxedandcasual. Aplacetoenjoyoldcompany
and build new friendships. And I think we can
allagree,thaticecreamismorefunafterdark.
PRODUCTS
THE BAR
READ MORE
SINGLE – 8 | DOUBLE – 12 | PINT – 20

Core Home
Core Home is one of the fastest growing brands in the
housewares industry. Presenting food prep, serving, storage,
and hydration options with an eye for fashion and function.
I designed packaging and print materials following guidelines
of several internal brands. Coordinating print production with
factories overseas including proper use of die-lines, Pantone
colors, paper type, printing methods, and sample approval.
I work closely with the product design department to create
packaging that reflects the item in both its functionality as well
as its visual appeal and ability to connect with the consumer.
Packaging
Software Used
PsAi

Thank You.
717.461.5875
daniel-askins.com
dannyaskins359@gmail.com

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