Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between February 1 and October 31, 2014, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope.

1. INFOGRAPHIC
by AT INTERNET
ONLINE PRESS
THE MOST-USED DEVICES:
SMARTPHONE, TABLET OR COMPUTER?
Study carried out from February 1, 2014 to October 31, 2014 across 12 major general news titles in France (sites, smartphone
and tablet apps) audited by AT Internet.
Share of visits by device - October 2014
When considering the usage of different devices, if we agree that today, tablets are more
frequently used at home than in on-the-go situations, mobile browsing accounts for 1 in
3 visits to French online press content.
Smart TVs, game consoles and Google Glasses are not yet widely used to access this
kind of content (less than 0.02% of visits).
Visits from tablets are more likely to go beyond the first page
view: Tablets have a bounce rate 8 points less than that of
smartphones, and 7 points less than that of computers. Tablet
apps are perhaps more attractive, encouraging visitors to stay
even longer... Plus, tablets are often used in a more personal,
comfortable environment that is more conducive to the discovery
of articles.
The number of pages viewed remains similar between all devices.
COMPUTER
AT-HOME USAGE 68% MOBILE USAGE 32%
31.7%
SMARTPHONE
ON AVERAGE, NEARLY 1 IN 3 VISITS COMES
FROM A SMARTPHONE
THE TABLET:
THE MOST WELCOMING DEVICE
Smartphones are gaining ground at computers' expense,
while tablets' share has been relatively stable over the 9 last
months.
Marked seasonality: The summer period favours intense
usage of smartphones, which enable users to consult the
news wherever they are, whereas the home or office compu-
ter is a bit neglected during this time.
We see a light peak in visits from tablets in August.
THE BIG WINNER: THE SMARTPHONE...
AND EVEN MORE SO IN SUMMER!
57.1% 11.2%
TABLET
SMARTPHONETABLETCOMPUTER
BOUNCE
RATE
56%
7.5 PAGES VIEWED/
ENTERING VISIT
BOUNCE
RATE
BOUNCE
RATE
49%
6.8
57%
6.6
61.3% 59.9% 60.1% 59.2% 57.5%
53.4% 51.9%
55.8% 57.1%
27.5% 28.4% 28.4% 28.9%
31.3%
33.8% 34.7%
32.6% 31.7%
11.1% 11.6% 11.5% 11.8% 11.2% 11.3% 12.1% 11.6% 11.2%
February March April May June July August Sept. Oct.
AVERAGE DISTRIBUTION OF VISITS BY DEVICE - 2014
The computer is preferred during the week (on Monday and Tuesday in particular), but as
soon as Saturday rolls around, the new favourites are smartphones and tablets. Together,
these two devices account for an average of 49.4% of visits to news media on Saturday and
Sunday.
This shows the current trend toward more PERSONAL usage of smartphones and tablets,
whereas the compter remains the main device in PROFESSIONAL contexts.
WEEKEND PLANS: SMARTPHONE & TABLET
Together, they compete with computers on Saturdays and Sundays,
accounting for nearly half of visits to online press
SMARTPHONE USAGE HAS GROWN DURING THE WEEK AND
WEEKEND
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
COMPUTER
10.4%
29.6%
10.3%
30.8%
60% 58.9%
10.5%
31%
58.5%
10.4%
30.9%
58.6%
10.6%
31.4%
58%
14.3%
35.1%
50.6%
14.7%
34.7%
50.6%
Between February and October 2014, the share of visits made from a smartphone has
increased by 4 points on weekdays, by 5 points on Saturday, and by 4.5 points on Sunday.
Weekly average distribution of visits by device - October 2014
-4.2 pts
+4.2 pts
+0.1 pts
63.1% 58.8%
February October February October February October
February October February October February October
February October February October February October
55.7% 50.6% 55% 50.6%
-4.3 pts -5.1 pts -4.4 pts
SMARTPHONE
26.7% 30.7% 30.1% 35.1% 30.2% 34.7%
+4 pts +5 pts +4.5 pts
TABLET
WEEKDAY SATURDAY SUNDAY
10.2% 10.4% 14.2% 14.3% 14.7% 14.7%
+0.2 pt +0.1 pt 0 pt
October 2014
PAGES VIEWED/
ENTERING VISIT
PAGES VIEWED/
ENTERING VISIT
WEEKDAY SATURDAY SUNDAY
WEEKDAY SATURDAY SUNDAY
METHODOLOGY
Source: AT INTERNET
In this study, we examine
the average share of
devices from which
online visits are made
to 12 major general
news titles in France
(the cross-section of
properties surveyed
includes sites, smart-
phone applications and
tablet applications for
these 12 titles).
A few definitions:
Bounce Rate: the ratio
between the total number
of visits, and the number
of visits that saw just one
page consulted
Page views per entering
visit: the number of page
views for visits that saw
at least 2 pages consulted
To establish this cross-section,
sites or applications are only
retained if the selection crite-
ria in place are respected.
These criteria are strict, and
their aim is to filter out any
sites or applications with
anecdotal or chaotic au-
diences, or sites whose col-
lected data underlines a dys-
function in the measure.
To calculate the average
weekly distribution of visits
per device, each day is
weighted consistently.
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AT Surveys is a service provided by the AT Internet company,
major player in the field of Digital Analytics, specialists
in measuring traffic and performance on all digital platforms
including the web, mobile and social media.
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