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Reeport @ Digital Analytics Forum 2018: Defining KPIs that matter

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Bien que la data soit omniprésente vous n’en exploitez pas forcément tout le potentiel. Or, ceci peut devenir un sérieux problème si vos concurrents y parviennent et qu’ils portent le pilotage de leur activité à un niveau supérieur tout en instillant une culture Data Driven dans leur organisation.

Cet atelier sera l'occasion de découvrir :

• Comment des entreprises telles qu’Airbnb, Netflix ou Spotify définissent et diffusent des indicateurs actionnables.

• Comment Reeport, plateforme collaborative BI et datavisualisation, peut vous permettre d'en faire autant sur la base de vos données issues d'AT Internet

Published in: Data & Analytics
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Reeport @ Digital Analytics Forum 2018: Defining KPIs that matter

  1. 1. X
  2. 2. SPEAKER Etienne GAUTHERON etienne.gautheron@reeport.io Head of Customer Success
  3. 3. Defining KPIs that matter 7 lessons learned from Airbnb, Netflix, Spotify & Co
  4. 4. #1 It’s not about data
  5. 5. At Optimizely, our goal was to help companies optimize...something! The hardest thing was actually to define what that something was. What I’ve learned from Optimizely & Reeport
  6. 6. What I’ve learned from Optimizely & Reeport At Optimizely, our goal was to help companies optimize...something! The hardest thing was actually to define what that something was. At Reeport, our goal is to empower every employee to make data-informed decisions. The hardest thing is to define what data help make informed decisions.
  7. 7. 20 offices around the world 3,500+ employees
  8. 8. 20 offices around the world 3,500+ employees 100+ on the data science team Sponsorship from the top management
  9. 9. Source: How Airbnb Democratizes Data Science With Data University
  10. 10. 1 problem
  11. 11. “The data science team was very informed. The rest was not.”
  12. 12. 30% only of Airbnb employees were Weekly Active Users of our Data Platform
  13. 13. Source: How Airbnb Democratizes Data Science With Data University
  14. 14. Source: How Airbnb Democratizes Data Science With Data University
  15. 15. 45% of Airbnb employees are now Weekly Active Users of our Data Platform
  16. 16. Defining KPIs that matter #1 It’s not about data
  17. 17. #2 Find your north star
  18. 18. North star metric? “The North Star Metric is the single metric that best captures the core value that your product delivers to customers.”
  19. 19. Nights booked This captures value delivered to both guests and hosts.
  20. 20. This captures both engagement and retention. Subscribers watching > X hours of content per month
  21. 21. 2,000 messages “after 2,000 messages, 93% of those customers are still using Slack today” #retention
  22. 22. 7 friends in 10 days This captured the potential and engagement of new users. #activation
  23. 23. Daily Active Users This captures the value delivered to users. #retention
  24. 24. Weekly Data Consumers Number of users who built or viewed a dashboard or KPI.
  25. 25. Defining KPIs that matter #1 It’s not about data #2 Find your north star
  26. 26. #3 Make it personal
  27. 27. Input vs. Output Metrics Source: Don't Let Your North Star Metric Deceive You
  28. 28. Input vs. Output Metrics @Spotify Source: Don't Let Your North Star Metric Deceive You
  29. 29. Input vs. Output Metrics @Spotify Source: Don't Let Your North Star Metric Deceive You
  30. 30. Objectives & Key Results
  31. 31. Uber’s Virtuous Circle of Objectives Source: OKRs
  32. 32. Objectives vs. Key Results @Uber Source: OKRs
  33. 33. Defining KPIs that matter #1 It’s not about data #2 Find your north star #3 Make it personal
  34. 34. #4 Avoid vanity metrics
  35. 35. Vanity metrics? Vanity Metric Actionable Metric Trial Users Converted Users
  36. 36. Vanity metrics? Vanity Metric Actionable Metric Trial Users Converted Users Page Views Conversion Rate
  37. 37. Vanity metrics? Vanity Metric Actionable Metric Trial Users Converted Users Page Views Conversion Rate Downloads Daily Active Users
  38. 38. Defining KPIs that matter #1 It’s not about data #2 Find your north star #3 Make it personal #4 Avoid vanity metrics
  39. 39. #5 Automate all you can
  40. 40. What usually happens
  41. 41. How they do it at Leboncoin Cross-functional Data Team = Data engineering + Data governance + Data insights Their goal: “teach them how to fish”
  42. 42. How they do it at Leboncoin Cross-functional Data Team = Data engineering + Data governance + Data insights Their goal: “teach them how to fish” They refuse to spend more than 5% of their time on reporting 4 KPIs max!
  43. 43. Defining KPIs that matter #1 It’s not about data #2 Find your north star #3 Make it personal #4 Avoid vanity metrics #5 Automate all you can
  44. 44. #6 Pull is great, push is greater
  45. 45. #1 It’s not about data #2 Find your north star #3 Make it personal #4 Avoid vanity metrics #5 Automate all you can #6 Pull is great, push is greater Defining KPIs that matter
  46. 46. #7 Done is better than perfect - start now!
  47. 47. #1 It’s not about data #2 Find your north star #3 Make it personal #4 Avoid vanity metrics #5 Automate all you can #6 Pull is great, push is greater #7 Done is better than perfect - start now! Defining KPIs that matter
  48. 48. Want to know more about us?
  49. 49. SPEAKER Etienne GAUTHERON etienne.gautheron@reeport.io Head of Customer Success

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