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Mahesh Patil
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Bringing back the importance of impression in the digital world.
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Maximize Mobile Mobile Ad Exchange across Emerging Markets
1.
THE LOST IMPRESSION BRINGING
BACK THE IMPORTANCE OF IMPRESSION IN THE DIGITAL WORLD
2.
MY FATHER MY
SON RAGHU RAI A PICTURE SPEAKS A THOUSAND WORDS
3.
Source: Sticky Webcam
Research 77 % OF DISPLAY ADS “NEVER SEEN”
4.
Source: Sticky Webcam
Research 1.7 SECS JUST OF “ENGAGEMENT WINDOW”
5.
CLUTTER COMMUNICATION CHAOS=
6.
MEDIA PLAN “ LOTS OF
MONEY SPENT ”=
7.
CHANGE “ ONLY THING CONSTANT
”=
8.
DIGITAL MOBILE=
9.
MOBILE MULTIPLICITY=
10.
MOBILE CONSTRAINTS=
11.
MOBILE OPPORTUNITY / PROBLEM=
12.
STEPS FOR MARKETERS TO CAPITALIZE=
13.
INTROSPECT WHY?=
14.
INTROSPECT WHY WILL HE CLICK?=
15.
INTROSPECT ARE YOU ENTERTAINING?=
16.
WHY THEY WILL
CLICK? DO WE KNOW…
17.
INTENT DO WE
KNOW…
18.
ENTERTAINING “ CAN BE UTILITY?
”=
19.
AUDIENCE “ WHO ARE
THEY IN REAL? ”=
20.
MOBILE “ AN EXTENSION OF
ME? ”=
21.
TARGET AUDIENCE “ DEVICES OR APPS
”=
22.
KNOW THEM BETTER “ AUDIENCE DATA
”=
23.
TARGET “ PROFILING
”=
24.
CLARITY “ EVERYTHING STARTS
WITH AN IMPRESSION ”=
25.
HISTORIC “ WAR
OF MEDIA ” = TV WAS NOT RADIO WITH PICTURES WEBSITE ARE NOT MAGAZINES YOU CAN CLICK AND MOBILE PHONES ARE NOT SMALL COMPUTERS
26.
QUESTION “ WHAT MAKES
AN IDEA MOBILE ”= TRADITIONAL DIGITAL APPROACH MOBILE IDEA: INSTANT GRATIFICATION
27.
QUESTION “ WHAT MAKES
AN IDEA MOBILE ”= SEARCH INTENT ADS COMBINE THE POWER OF SEARCH WITH MOBILE ADS
28.
MANTRA “ SIMPLE CAN
BE POWERFUL”=
29.
BANNER “ APPETIZER NOT THE
MEAL ”=
30.
BEST PRACTICES “ DOS AND
DONTS ” =
31.
“ CREATIVE MATTERS
MORE ”
32.
“ KEY DIFFERENTATORS
”
33.
“ SUCCESSFUL CREATIVE
”
34.
“ SOME RULES
” … CAN BE BROKEN FMCG FINANCIAL SERVICES AUTO
35.
“ TO SUM
IT UP ”
36.
“ NO ITS
NOT ROCKET SCIENCE ”
37.
38.
Maximize Mobile Mobile Ad Exchange
across Emerging Markets
Editor's Notes
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Understand the user
Download now