This document discusses using data to create successful mobile games. It highlights the importance of analyzing funnels to track the percentage of users completing tutorials and engagement events. Natural language processing is also mentioned as a way to understand what players say about games to help guide improvements. The overall message is that collecting and leveraging data on player behavior and feedback is key to developing great mobile games.

1. Using Data to make great
and successful mobile games
DataBeers Barcelona - May 2015
Julien Femia, Social Point

3. © Janneke Staaks - Flickr

5. Funnels - % of users completing the tutorial

7. Funnels - % of users completing the tutorial
1 2 3

8. Funnels - % of users completing the tutorial

9. Funnels - % of users completing the tutorial

10. Funnels - % of users completing the tutorial

11. Funnels - % of users completing the tutorial

12. Battling or Breeding ?

13. Battling or Breeding ?

14. « The best way
to have a good idea
is to have a lot of ideas. »
- Linus Pauling

16. Battling or Breeding ?

17. NLP - What do our players say ?

21. @yulz__ yulz.net
@socialpointeng engineering.socialpoint.es