2. STYLE
The style of the music video is, for the majority, a narrative video
which tells the story of the lyrics- showing a man breaking down.
However, nearing the end of the song, there is a use of
performance showing the band perform in a warehouse like
area. This may have been done to maintain the bands image,
display them a rock band and to keep the music as the focus of
the entire product.
3. NARRATIVE
http://www.youtube.com/watch?v=4PkcfQtibmU
It was directed by Sam Jones and was released on the 2nd of
June 2011. The music video starts out with the artist in a car-
hearing and seeing the irritating sounds while stuck in a traffic
jam. The idea of the traffic jam is used to reflect the artists life:
stuck, jammed and not going anyway. The story of this video has
been heavily based of the 1993 film ‘Falling Down’ which features
a man essentially losing his sanity. This aids the audience to
understand the stress that the protagonist is supposed to be
feeling and replicates a massively popular film thus making the
narrative easier to understand. The story then continues to see
the artist becoming more and more uncontrollable and follows
the same structure of the film. By following the story so closely, it
furthers makes the video more relevant to the lyrics.
4. LYRICS
The lyrics are about the artist trying to recover and ‘Getting good
at starting over’. Therefore the music video has been made to
reflect upon the lyrics by showing the character breaking down
after trying to recover again.
5. MUSIC VIDEO RELATIONSHIP
The music and video have a very close relationship. The slow start
to the audio is mirrored by the slow cuts in the music video early
on. The music therefore matches the action in the video such as
the use of cymbals when the protagonist is beating the shop
keeper. This makes the video more engaging and interesting
while also putting further emphasis on the music itself rather than
the video.
6. OVERALL
This music video is highly effective is imitating the style used in
‘Falling Down’ and creates a music video which is humorous,
clearly conveys the message of the lyrics and keeps the action
fresh while also mimicking ‘Falling Down’
