Ability Skills and Knowledge Fraternity is going to arrange a webinar on *Developing Key for Effective Communication* 💫Communication is one of the most important skills you require for a successful life. 💫It directly relates to 85% of One's Success in Life. 🪄And it's a Skill; It's mean to be practiced. ✨ Host: Juhairah A.Cosain 🗣️ Speaker: Marjohn V. Anislag

1. DEVELOPING KEY FOR EFFECTIVE
COMMUNICATION
By: Marjohn V
. Anislag
Assistant Professor
Agroforestry Department, Surigao State College of Technology – Mainit Campus
Magpayang, Mainit, Surigao del Norte, Philippines

2. TOOLS USE TO DEVELOPING KEY MESSAGES
FOR EFFECTIVE COMMUNICATION
Purpose
Format
Audience
Resources

3. GUIDANCE FOR DEVELOPING KEY
MESSAGES
What are key
messages and
why are they
important?
What are the
attributes of
good key
messages?
•Phase 1: Brainstorm key message
concepts with internal stakeholders.
•Phase 2: Refine draft key messages.
•Phase 3: Test, finalize, and routinely
update key messages.
How do you
create key
messages?

4. THE LAWS OF REMEMBERING
Recently
Frequently
Impact
Application

5. COMMON BARRIERS (LISTENING)
Jumping to
conclusions
Thoughts easily
wander
Filter out
unimportant parts
of a conversation
Prematurely having
a response before
the person is done
speaking
Arguing and
debating

6. COMMON BARRIERS (LISTENING)
Fear of offending
Feeling
uncomfortable
about expressing
your emotions
Messages are
misinterpreted by
listener
Lack of knowledge
about a
subject/topic being
discussed
Nonverbal
behavior

7. IMPROVING COMMUNICATION
Active Listening Skills
Pay attention
Show That You’re Listening
Provide Feedback
Defer Judgment
Respond Appropriately

9. Thank You

10. References
Pollard, C. (2016). 5 tips for creating powerful
key messages for your business. Retrieved
from
http://www.huffingtonpost.com/catriona-
pollard/5-tips-for-
creatingpower_b_9775472.html.
Wetherhead, D. (2011). Key message
development: Building a foundation for
effective communications. Retrieved from
http://prsay.prsa.org/2011/12/02/key-
messagedevelopment-building-a-foundation-
for-effective-communications