This document discusses how virtual reality (VR) can be used in real estate marketing and development. Specifically, it provides examples of how VR was used by Bracknell Regeneration Partnership Limited to market The Lexicon Bracknell development. VR was utilized in live events and marketing suites to attract visitors, as a digital brochure for public promotion, and as a companion app for sales teams to create and share customer profiles. The VR experiences allowed users to explore 3D models of planned buildings and spaces and experience a virtual walkthrough of the future town center development.

1. VR for Real Estate
Luke Levene - Commercial Director
luke@vuframe.com

2. This is me on the plane this morning..

3. In a business climate driven by powerful digital forces, disruption,
and rapid- re innovation, every company is now a technology
company.
Customers are demanding evolved methods of engagement
Overview

4. Property Sector
CONS
Traditional industry
Tech adverse people
Like the way things are done today
PROS
Huge Opportunity
Growing Prop-tech scene
VR offers clear longterm value

5. Bracknell Regeneration Partnership Limited: The Lexicon Bracknell
Case Study

6. Live
Designed for on-site marketing suite
and live events.
“Audience Magnet“: using latest gadgets
and technologies to attract passers-by.
Build emotional bond with project.
.
Digital Brochure
A cutting-edge content that drives user
engagement.
“Take Home“ experience: downloading the
Digital Brochure gives access to the future
up-and-coming Bracknell Town Centre.
Publicly available on all App Stores.
Companion App
Professional version of Digital Brochure.
Exclusive app for sales team.
Create, save and share: individual customer
profiles with plans, images, assets, lists.

8. 18
Featuring Traditional Content: Image Gallery, Magazine &
Maps.

9. 14
Explore the Buildings of the Town Centre as
Realtime 3D Models

10. 17Virtual Walkthrough
Experiencing the Future Town Centre of Bracknell in 3D.

11. 16
Bookmark Spaces, Save Favourites and Send Offer to Clients
with the Sales Companion.

12. 9
Expanding the Live Experience through
Interaction-Based and Audience-Pulling
Presentation Tools.

13. On-Site Marketing
Suite
Drives Informal
Communication.

14. LIVE
for Events, Exhibitions, Marketing Suits

15. Customized
Give-Away Cardboards
for the VR Experience
at home.

16. Thank You!
luke@vuframe.com