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Introducing Hippo CMS 10.2


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Mark Peerdeman, Hippo's Director of Product Management, explains why it is essential to have one central platform from which you can deliver content and gain insights across all your channels and why Hippo CMS 10.2 just made that part of your life a little easier.

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Introducing Hippo CMS 10.2

  1. 1. How to experiment with IoT without killing your Cross Channel Strategy We’ll be with you at the top of the hour. Get in touch via @oneHippo Introducing Hippo CMS 10.2
  2. 2. Today’s presenter: Dr. ir. Mark Peerdeman Director of Product Management at Hippo @M43K
  3. 3. Hippo in Brief Personalized Experiences Across all Channels Headquarters in Amsterdam, Boston and Oldenburg Germany
  4. 4. “Our mission is to provide organizations and their clients with the best digital experience to collaborate and to do business. We value an open environment that encourages growth and innovation for our customers, employees and partners alike.” Hippo mission statement
  5. 5. Digital customer experience “We are not selling in the marketing solution space only, but integrate with all relevant enterprise systems that provide digital touch points, everywhere in the customer journey.”
  6. 6. Trends “The trends in technology, business models and customer behaviour mandate that all enterprises must undertake a business technology agenda that applies technology to win, serve and retain customers. Enterprises must become technology obsessed to effectively interact with the digital consumer.” - Forrester
  7. 7. Digital transformation “Corporate leaders must rethink digital strategies to move beyond e-commerce and marketing. When used properly, digital tools can help restore that intimacy – that personalized service – between an enterprise and the customer that, in many cases, has been lost. They must understand that the customer has turned to Digital and expects a digital customer experience..”
  8. 8. Foundation and Edge “Our product will provide robust and risk free foundation technology as well as new and visionary leading edge capabilities.” -- Arje Cahn
  9. 9. Cloud first “Software vendors will refactor their ancient architectures or be left behind [...] Hippo, Magnolia, and Acquia are doing this already in web content management, and we’d be shocked if Adobe, IBM, and Automattic aren’t also.” Forrester - "Make The Cloud A Foundation Of Your Digital Experience ..." 2015
  10. 10. Interoperability and best-of-breed are key “WCM isn’t a suite story, it’s an integration story” Forrester - Stephen Powers and David Aponovich
  11. 11. Mobile, Cross channel and IoT
  12. 12. Content performance
  13. 13. Consumerization
  14. 14. Agility and collaboration
  15. 15. Our users “Hippo will support all users that are involved in creating, managing, measuring and improving the customer experience across all channels and digital touch points.”
  16. 16. What’s New in Hippo CMS 10.2
  17. 17. Headless vs. Holistic
  18. 18. The Headless Hazard 19
  19. 19. Hippo’s Hybrid Content Platform 20
  20. 20. Further Cross-Channel Harmonization 21
  21. 21. 22 Opening up the Internet of Things
  22. 22. 23
  23. 23. 29
  24. 24. From Insight to Experience 34
  25. 25. Hippo CMS 10.2 ➢ ➢ ➢ ➢ ➢ ➢
  26. 26. Hippo CMS 10.2 Major Approximately every year New functionality Backwards incompatible Upgrade effort Minor release Two times a year New functionality Backwards compatible Effortless upgrade Micro release As needed Bug fix Effortless patch
  27. 27. Hippo CMS 10.2
  28. 28. Hippo CMS 10.2 ○ ○ ○ ○ ○ ○
  29. 29. 39 Versions at a Glance: Business & Marketing 7.8 7.9 10 10.2
  30. 30. 40 Versions at a Glance: Developers & Administrators 7.8 7.9 10 10.2
  31. 31. Questions 41 Find out more about Hippo CMS 10