2. Giving us just enough time to say goodbye,
Google announced yesterday that it will be
replacing two of its core advertising
products--AdWords and DoubleClick--with
shiny, streamlined iterations, scheduled to
roll-out starting in mid-July.
3. According to its blog post announcement,
AdWords and DoubleClick, two long-time staples
for small businesses, are being replaced with
rebranded versions that reflect changing
approaches to advertising.
4. "As the opportunity to engage customers and
consumers has grown and become more
complex, we are simplifying our products for
advertisers and publishers of all sizes so they can
more easily reach consumers anywhere, at any
moment and on any channel," the post reads.
5. The fees won't be affected and no services will
disappear. Mainly, the products are just being
streamlined. Google Ads, the successor of
AdWords, for example, will hardly differ from
the original; its updates limited to a name change
and a simplified, more automated interface.
6. DoubleClick will be unified with the Google
Analytics 360 Suite to make one consolidated
service: Google Marketing Platform. This will
bring ad and analytics technology together for
what the company is billing as an easier
marketing experience.
7. And Google Ad Manager will bring together
DoubleClick for Publishers and DoubleClick Ad
Exchange for what the company claims will be a
more efficient, publisher-friendly platform, which
caters to a world of multiple screens.
8. One Key Difference
However, buried amid the flurry of news, there
was one big surprise. Google announced the
launch of an advertising product designed
specifically for small businesses--another effort
in breaking down the barriers to entry for newer
advertisers.
9. "For small businesses specifically, we're
introducing a new campaign type in Google Ads
that makes it easier than ever to get started with
online advertising," the post reads. "It brings the
machine learning technology of Google Ads to
small businesses and helps them get results
without any heavy lifting--so they can stay
focused on running their business."
10. Small businesses will soon be able to use the
Google "Smart campaigns" ads experience,
which is essentially the Google Ads technology
tailored for smaller businesses. With this product,
Google intends to make creating ads easier while
assuring those ads end up in front of the right
audience.
11. Small businesses will soon be able to use the
Google "Smart campaigns" ads experience,
which is essentially the Google Ads technology
tailored for smaller businesses. With this product,
Google intends to make creating ads easier while
assuring those ads end up in front of the right
audience.
