Going Global and Crossing Borders with APIs, James Coleman, Senior Developer Evangelist, Xero

1. Going global and crossing
borders with APIs
James Coleman, Senior Developer Evangelist, Xero

2. A beautiful,easy to use
small business platform

3. Xero Mission Ecosystem Mission
To be a global platform that
seamlessly connects businesses,
saves time and enables success
Build the best platform ecosystem
in SaaS

4. Accounting is really
hard for small
businesses

5. Keep track of your cash flow
with fast bank reconciliation

6. Evolution of the iPhone
2007 2008 20172001

7. 201200 2018
Single ledger in the cloud Certified connected apps Business platform
API launched
Evolution of the Xero Platform

9. Active developer
partners
50K
API endpoints
available &
growing
50+
Xero customers
1.6m
1st cloud
accounting API
2007
Webhook batches
per month
2 million
API calls per month
450+ million
700+
Certified app
partners
1.4
Average number of
apps used

10. Building a successful ecosystem
Fully featured API,
exposing the full
range of Xero
features
Full Featured API

11. Fully featured API,
exposing the full
range of Xero
features
Full Featured API
Open partner
program and Free
API
Free API
Building a successful ecosystem

12. Fully featured API,
exposing the full
range of Xero
features
Full Featured API
Well documented
API, examples,
code samples,
SDKs
Supportive tools
Open partner
program and Free
API
Free API
Building a successful ecosystem

13. Supportive Tools

14. Ruby

15. Fully featured API,
exposing the full
range of Xero
features
Full Featured API
Well documented
API, examples,
code samples,
SDKs
Supportive tools
Dedicated
support,
community forum,
developer
relations
Engaged
Experience
Open partner
program and Free
API
Free API
Building a successful ecosystem

16. Fully featured API,
exposing the full
range of Xero
features
Full Featured API
Well documented
API, examples,
code samples,
SDKs
Supportive tools
Certified
integrations
aiming for the
best customer
experience
Incentivised
High Standards
Dedicated
support,
community forum,
developer
relations
Engaged
Experience
Open partner
program and Free
API
Free API
Building a successful ecosystem

17. Certification Review
Quality control process
Easy Start
Instant API access
Capped Connections
Limited number of customers
Cap removed
Unlimited customer
connections

18. Fully featured API,
exposing the full
range of Xero
features
Full Featured API
Well documented
API, examples,
code samples,
SDKs
Supportive tools
Certified
integrations
aiming for the
best customer
experience
Incentivised
High Standards
Dedicated
support,
community forum,
developer
relations
Engaged
Experience
Providing the best
chance for
obtaining new
customers
Market
Opportunity
Open partner
program and Free
API
Free API
Building a successful ecosystem

19. App Marketplace

20. z
Solving customer problems
Seamless integrations
Choice
Building a successful ecosystem

21. United Kingdom
South Africa
Singapore
Australia
New Zealand
United States
Canada
Going Global

22. United Kingdom
South Africa
Singapore
Australia
New Zealand
United States
Canada
Going Global
Invoices
PaymentServices
Projects
Accounts
TaxRates
XeroAPI
BankFeeds
GlobalPartnerProgram

23. Payroll API
UK Payroll API AU Payroll APIUS Payroll APINZ Payroll API

25. 65
%

27. ReportingSG Based

29. AccountingRegional

31. BankFeedsUK Based

33. BankFeedsSingapore
Office

34. • Offer a market opportunity
• Scale as the partner does
• Normalise regional differences
• Easy access to get started
• Gated on-boarding steps
Take Aways
Get in touch
developer.xero.com