apidays LIVE Singapore 2022: Digitising at scale with APIs April 20 & 21, 2022 How Open Finance API's change the digital landscape in SEA Jakob Rost, Founder & CEO at Ayoconnect ------------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. How open Finance API’s change
the digital landscape in SEA
Singapore
API Days
April 2022

2. 2022 SERIES OF EVENTS
New York
JULY
(HYBRID)
Australia
SEPTEMBER
(HYBRID)
Singapore
APRIL
(VIRTUAL)
Helsinki & North
MARCH
(VIRTUAL)
Paris
DECEMBER
(HYBRID)
London
OCTOBER
(HYBRID)
Hong Kong
AUGUST
(VIRTUAL)
JUNE (VIRTUAL)
India
MAY
(VIRTUAL)
APRIL (VIRTUAL)
Dubai & Middle East
JUNE
(VIRTUAL)
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3. “Every company
will be a fintech
company” - a16z

4. Open Finance API’s & major use-cases
Open a bank account in-app Check out via BNPL service Get a branded debit card
Pay parking and transit in-app Instant insurance quotes Multiple financial accounts in 1 view
Powered by

5. Funding: US$ 35M
Open Finance is a global success story
Funding: US$ 735M
UNITED STATES EUROPE SEA/ID
Funding: US$ 360M
Valuation: US$ 13.4B Valuation: US$ 2.2B

6. SEA’s largest API platform
Subscription
Payments
Digital
products
Account
opening
Utility payment
Account Statement
& Balance
Phone top-up
Direct Debit
Income
Data

7. Surakarta
Banks Emerging Tech
Financial Institutions Large Tech Local Champions Government
+12 more +103 more
+16 more +12 more +30 more +... more
Our clients are local household names

8. GDP per
capita
US$ 4.1k
Indonesia is the largest
Southeast Asia economy
and the 16th largest
economy in the world.
Annual GDP
growth
5.0%
Nominal GDP is rising and
forecasted to continue on
an upward trajectory at
5% CAGR.
Population under
30 years old
51%
The population is growing
and is predominantly
young, with more than half
of the population younger
than 30 years old.
Internet
users
197M
The number of Internet
users is expected to grow
about 5% YoY to reach
250M users by 2025.
Investment
size
US$ 4.4B
Indonesia has seen
increasing investment
values. Reaching $2.1B in
2019 and growing by more
than 2x to $4.4B in 2020.
Accelerated digitalization has been driven by increased Internet penetration, rising purchasing power,
and infrastructure development - making Indonesia an emerging digital hub.
INDONESIA’S ECONOMIC PROFILE
Source: Statistic Indonesia, Badan Koordinasi Penanaman Modal, Ministry of Communication and Information Technology, Press research, Kearney analysis
Indonesia is the next digital hub in SEA

9. Source: Accelerating Financial Inclusion in South-East Asia with Digital Finance by Asian Development Bank and Oliver Wyman
Financial infrastructure remains huge challenge
Customers’ needs
Payments
Savings
Loans
Gap
(as % of need)
65%
26%
36%
Distribution and
infrastructure challenges
● Complex geography causes
distribution problems with
64% of villages having no
access to banks
● Very few financial institutions
are able to build nationwide
branches
● Multi-finance firms emerged
as solution to the distribution
and capital problems
Need vs Formal Supply Gap
(US$ Billion)
COMPLEX GEOGRAPHY, LACK OF CREDIT INFRASTRUCTURE, AND TRADITIONAL SUPPLY CHAINS

10. Indonesia provides a large open space for
players to offer embedded finance
Digital account
opening
Lending products
Credit scoring APIs
Payment products
Income &
employment
verification
• 7-8 Million digital
SMEs.
• Processing over 4
Bil USD in GMV.
SME SaaS Neo Insurers
• 600k Insurer
Agents.
• Processing 90 Mil
+ transactions
per month.
Wealth Tech
Social
Commerce
• 9-10 Million
Customers.
• Growing at 40%
YoY.
• USD 5-6 Billion
industry.
• Growing at 23%
YoY.

11. DISTRIBUTION
TODAY: STAND ALONE FINANCIAL SERVICES 2025: EMBEDDED FINANCIAL SERVICES
DATA
PRODUCT /
BALANCE SHEET
PLATFORM
Embedded Finance is reshaping the FS value chain
Focus on distribution own channels:
Mobile App, Relationship Manager, etc.
Heuristics based, “cookie cutter” offerings
using traditional FS data (portfolio, credit
score, etc.)
Fully bespoke, on-prem/minimal on cloud
(Own build/buy)
FS license holders own the balance sheet
Own
channels:
Mobile, RM
FS-adjacent
(ERP SaaS, sector-specific
players2)
FS Data
Third party alternative data
Hybrid cloud
(private/public, mix of
bespoke & off the shelf)
SaaS solutions
FS license holders own the balance sheet
Large ecosystems & big
Tech players
Innovative products, “segment-of-one”
FS License Holders New participants (including Big Techs, Fintechs, FS adjacent player)

12. How Open Finance API’s change the digital landscape
Provide tech stack & access
Provide core product infrastructure
Ayoconnect Full Stack Open Finance API’s
Capabilities: Embedded Financials Products, Payments & Open Banking
Banks
Partnering with non-FS becoming a necessity to reach customers
Underserved/unbanked will experience FS the first time through EF
Better customer experience and engagement
• ~2-3 interactions/mth with a bank
• 15-30 interactions/mth with digital ecosystems
Unbanked individuals in SEA, representing 1/3 of
population.
Non-insured individuals even higher.
Underserved SMEs in SEA, representing 2/3 of
total SMEs
Countries’ population
on digital ecosystem
platforms
30-50%
~5-10x
~200Mil
~50Mil
Monetise customer base Volume Stickiness
Economics for non-FS are meaningful
Especially in SEA, where profitability of tech companies is low–
FS is a higher margin product to help them monetize customer base
Fintechs & other
Companies

13. jakob@ayoconnect.id
Thank you