This document discusses online advertising. It defines online advertising as any marketing message that appears with internet assistance. The document outlines common types of online ads like display, social media, and video ads. It explains why online advertising is important for businesses, such as allowing targeted marketing, analytics to inform decisions, brand awareness, cost-effectiveness, and measuring engagement. The conclusion states that online advertising is now the best option for companies to spend marketing money and allows them to reach global audiences, gain customer insights, and engage customers.

1. Online Advertising
Created by:
AOUANI Sabri
SMARY Mahdi
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2. Planning
Introduction
What is online advertising ?
Types of online advertising
Why you need to use the online adverstising?
Conclusion
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3. Introduction
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4. you log into you web browser to check out a news story and you
see a banner ad from your favorite clothing store .
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5. you enter google to search for a new case for
your smart phone, and up pops an ad for a
newer version of you phone .
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6. you check out your
newsfeed on your
favorite social media
site and you see
advertisements for a
new restaurant and pair
of shoes you had your
eyes on.
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7. online advertisements are everywhen,
showing up in all areas of our internet,
social media and mobile experiences.
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8. What is online advertising?
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9. any type of marketing message that
shows up with the help of the internet.
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10. Types of online advertising
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11. 1.Display Advertising:
display ads appear as
everything thing form
banners of all shapes
and sizes to text ads
relevant to the content
of a page.
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12. Paid social media ads are the
kind of advertisement that
focuses on reaching your target
audience with how much you
pay adjusted to how many see
it and engage with it.
2.Social Media Ads:12

13. 3.Video Ads:
This type of advertisement
engages with your target
customers on a digital level.
Create a short video and post it
on your social media or pay to
have it run on sites like YouTube,
Hulu and blogs.
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14. Why you need to use the online
adverstising?
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15. 1.Analytics:
provide great deal of
insight that utilized to
make you business
decision.
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16. 2.Target marketing:
target your ideal customer.
target products based on
previous customer web
history.
target your message
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17. 3.Brand awareness:
 Builds loyalty.
 builds credibility.
 creates more web traffic.
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18. 4.Flexibility:
 Update or change you
message.
 Provide real time information.
 Update your strategy.
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19. 5.Cost:
 Cost effective.
 Easier to scale.
 Greater transparency
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20. 6.Increase your audience:
 Take your message overseas.
 No geographical boundaries.
 Convert your message to a variety of
languages.
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21. 7.Measure engagement:
 How long was someone stayed on your website?
 How many product did they look at?
 Did they sign up for promotional updates?
 Did they buy anything?
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22. Conclusion
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23. Online advertising is now the best option to
spend your marketing money.
Online advertising :
Allows you have value
Customer insight
reach global audience
Target your desired audience
build strong influential brand
engage with your customer in the
maximum possible
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24. Thank you !!24