Marketing Plan for a android app, made as a final project project by Anu Gond,IIEST Shibpur during a marketing internship under Prof Sameer Mathur, IIM Lucknow

1. Hello Foodie
Marketing Plan For An Android App

2.  Provides search engines for people to input
their ingredients
 Generate some related recipes
 Provides different video from famous
restaurants.
 Helps to find new mouth-watering recipes

3. OVERVIEW
This app is a gift to all the Foodies out
there and people who are fond of eating
and cooking, who love to travel and
discover new dishes and recipes.

4. SITUATION ANALYSIS
Company Overview
Market Overview
Target Customers

5. COMPANY OVERVIEW
Recipes
 Wide range of categories
 Cocktail and drinks collections
 New dishes
Create Share Store
Searching
 By Ingredients
Ingredients
 generate different recipes from database

6. MARKET OVERVIEW
 SWOT ANALYSIS
 COMPETITOR ANALYSIS
no direct competitors but indirect

7. COLLABORATION
 Provide supermarket or
restaurant coupon to members.
 Record tutorial videos with
famous chefs in restaurants
and product placement.

8. TARGET CUSTOMERS
 People who love to eat
and cook “ The
Foodies”
 Housewives who
cook for their family
 Young generation
who wants our prizes
 Children for simple
sugary and spicy easy
recipes

9. GOALS
 Help people to solve their problems on
cooking.
 To be the best search app
 10,000+ downloads
 5,000+ memberships
 Enlarge the source of revenue from 2 cr
to 15cr in 5 years

10. STRATEGY
 In-app purchases, in keeping
with the Premium model
 In-app advertisements, that I’ll
generate revenue
 Communication partners

11. 5-year plan

12. COMPETITORS

14. VALUE PROPOSITION
Customer Value: Personal, virtual, 24/7 customer
service will give lot of information for the customer who
are in search of recipe
Collaborator Value: Successfully competing with
other major players in the industry and a large, diverse
user-base.
Company Value: Positive work environment, good
pay, growth potential , opportunity to pursue interests.

15. TACTIS

16. Product
Price
Brand
Incentives
Distribution
Communication

17. PRODUCT

19. PRICE

21. BRAND
Name- “Hello Foodie”
Tag Line-
“ LIVE LOVE LAUGH”
Core brand values- Quality, Variety,
Innovation, Ease & Efficiency

22. INCENTIVES
To Customers
 Price reduction- rebates, coupons for dollars or
percentage off
 Free upgrade with purchase
 Free cookery videos from famous chef for
premium users
To Collaborators
 Recognition and self-worth
 Money has been and continues to be an important
motivator for participating in collaboration
To employees
 Reward, Bonus & Recognition

23. DISTRIBUTION

24.  Google Play Store
 EBay App store
 Company website
 Computer service
companies
 Rent a server

25. COMMUNICATION

26. Connect with social
networking platform
Facebook Instagram Twitter
Forum
Discuss and share
Idea teciques feeling
 Cookery blogs
 Magazines
 Print media
 Google ads
 Emails
 Promo videos

27. IMPLEMENTATION

28.  Hire office staff and IT technicians
 Design mobile apps
 Fix the bugs and improve the apps
 Work with cooks and chefs
 Develop various recipes and cooking plans
 Hire app developers
 Potential investors for financial support
 Print and video add

29. O R G A N I S AT I O N
&
I N F R A S T R U C T U R E

30.  A engineer for maintaining and supervising the running
application
 Two marketing officers for corporation and creating events
 Two officers for providing customers service and look over
membership scheme

31. PROCESSES

32. 1. Design the application and
function
2. Contact restaurants &
entrepreneurs
3. Crowd funding
4. Run the application and
invite customers to try
5. Advertise on the internet
and in restaurants

33. Thank You

34. Created by Anu Gond, IIEST Shibpur,
during a Marketing Internship by Prof.
Sameer Mathur, IIM Lucknow.