Submitted as an assignment fy or "Tourist Psychology and Behaviour" paper (B.A. Tourism Administration, Amity Institute of Travel and Tourism, Amity University, Kolkata)

1. SOCIAL CLASSES
INFLUENCING TRAVEL
BEHAVIOR
Presented by : Ritwika Bose (B.A. Tourism Administration 1st
Semester)
Submitted to : Prof. Vandita Hajra
Amity Institute of Travel & Tourism, Amity University Kolkata

2. UPPER UPPER CLASS
 Well established, country club members,
sponsorers for major charity events, trusties
for hospitals and colleges.
 Acquiring second homes in exotic locations
like island destinations abroad, chattering
flights or cruise trips.

3. LOWER UPPER CLASS
 Represents “New Money”, conspicuous
consumers, successful business executives.
 Destination weddings, going on cruises,
‘checking in’ to accommodation properties in
exotic locations, craving never heard before
experiences.

4. UPPER MIDDLE CLASS
 Constitutes the major portion of the DIY
market.
 Compares travel deals available in the
market.
 Prefers, values-for-money trips, all inclusive
child friendly accommodation & attractions,
spending a lot on typical, touristic souvenirs
and trinkets.
 Showcases responsible tourism behavior.

5. LOWER MIDDLE CLASS
 Want to be respected in the society, prefers
neat and clean appearances and has a
tendency of avoiding faddish or highly styled
clothing or other extravagant product
 Prefer budget group tours to popular
locations not much experimental in nature.
Motivations include travelling for VFR mainly.

6. UPPER LOWER CLASS
 The largest social class segment.
 Solidly Blue-collar
 Travelling for this group of the society is very
limited.