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Cari Rosno
CEO + President
IOWA / 515.727.5200 / 2111 Dixon Street / Des Moines, IA 50316
NEBRASKA / 402.592.1486 / 6520 S...
THE IMPORTANCE OF
FACE TO FACE
MARKETING84% of trade show attendees have buying power
WHY
EXHIBIT?91% of attendees get their most useful buying information from shows + events
FIRST
STEPSOnly 15% of companies send out information to prospects prior to the show
GET
BASICS
BACK
to the
Be
Intensely
Curious
ASK THE RIGHT
QUESTIONS“Can I help you” vs. “What brings you to the show today?”
– JUST –
breathe
HOW CAN
YOU be
different
AND
stand out?
APPLE
ANTHROPOLOGY
THE PEOPLE YOU
SEND TO THE
SHOW IS KEY!85% of your exhibiting results are in the hands of the exhibit staff
For every 50 square feet there should be 1 staff member
FIND YOUR
SWEET SPOT
HOW TO BE AN
EFFECTIVE
BOOTH STAFFER
Only 25% of people who walk into a booth are actually talked to
March 23rd, 2017
Q+A
Marketing for Engagement
Marketing for Engagement
Marketing for Engagement
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Marketing for Engagement

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Marketing for Engagement By Cari Rosno at the 2017 AMA Iowa Experience Event

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Marketing for Engagement

  1. 1. Cari Rosno CEO + President IOWA / 515.727.5200 / 2111 Dixon Street / Des Moines, IA 50316 NEBRASKA / 402.592.1486 / 6520 South 118th Street / Omaha, NE 68137
  2. 2. THE IMPORTANCE OF FACE TO FACE MARKETING84% of trade show attendees have buying power
  3. 3. WHY EXHIBIT?91% of attendees get their most useful buying information from shows + events
  4. 4. FIRST STEPSOnly 15% of companies send out information to prospects prior to the show
  5. 5. GET BASICS BACK to the
  6. 6. Be Intensely Curious
  7. 7. ASK THE RIGHT QUESTIONS“Can I help you” vs. “What brings you to the show today?”
  8. 8. – JUST – breathe
  9. 9. HOW CAN YOU be different AND stand out?
  10. 10. APPLE ANTHROPOLOGY
  11. 11. THE PEOPLE YOU SEND TO THE SHOW IS KEY!85% of your exhibiting results are in the hands of the exhibit staff
  12. 12. For every 50 square feet there should be 1 staff member FIND YOUR SWEET SPOT
  13. 13. HOW TO BE AN EFFECTIVE BOOTH STAFFER Only 25% of people who walk into a booth are actually talked to
  14. 14. March 23rd, 2017
  15. 15. Q+A

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