A small presentation on online viral marketing.....

1. ONLINE
VIRAL
MARKETING

2. Viral Marketing
Viral marketing harnesses the network effect of the Internet and can be effective in
reaching a large number of people rapidly in the same way as a natural virus or a
computer virus. It is effectively an online form of word-of-mouth communications.

3. Steps
Creative material
‘viral agent’
• Do something unexpected
• Keep it Simple
Seeding
• Uses existing networks
• Make content easy to share
• Engage viewer emotions
Tracking
• Allows scalability
• Make sequels
• Connect with comments

4. Why viral
marketing?
Works incredibly fast
It's easy to do
Leverage Force-multiplier effect
High traffic
Works in ANY niche
It's easy to do
Works incredibly fast

5. Advantages Disadvantages
Cost effective
Annoying and
considered as spam
Extensive reach
Association with
unknown groups
High credibility Brand Dilution

6. Contents
Videos
Audio clips
Apps &
Games
Articles
& Blogs
Info-graphics

7. Why we share???
Hilarious
Emotional
Entertainment
Excitement
Fearful
Dramatic
Knowledge
Thinking

8. Medias

9. Recent campaigns
Samsung India Service

10. Thank you……
By
Alwin Sunil
DMS
Pondicherry University