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Amadeus Lazzarini

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Amadeus Lazzarini

  1. 1. The Amateur-Expert Traveller © 2008 Amadeus IT Group SA 1
  2. 2. Verso la fine degli anni ’90 i medici iniziarono a notare un fenomeno curioso: sempre più spesso, i pazienti conoscevano la propria malattia quasi come i loro medici, senza avere alle spalle anni di studi universitari © 2008 Amadeus IT Group SA
  3. 3. Il contesto Ampia diffusione dei social media e degli user generated content Crescita delle economie BRIC Sviluppo delle nuove tecnologie Rinascita post-recessione © 2008 Amadeus IT Group SA Vasta diffusione di internet
  4. 4. Meno tempo, più tempo Modello turistico modulare e miniaturizzato: Rapporto con il lavoro continuativo (always on) Il mondo è a portata di mano Maggiore accessibilità del mercato dei viaggi Le tendenze principali: Contrazione del tempo dedicato alla singola vacanza Distribuzione delle vacanze brevi nel corso dell’anno © 2008 Amadeus IT Group SA
  5. 5. Quanto ci piace chiacchierare … L’Esperienza viene condivisa: Il “passaparola” è il mezzo di promozione turistica più efficace Proliferano le Community e i blog © 2008 Amadeus IT Group SA
  6. 6. Meno tempo, più tempo: conseguenze La fruizione della destinazione turistica: Ricerca di prodotti sempre più personalizzati e tematici (tour territoriali, esperienze irripetibili, etc.) Ricerca di autenticità (cultura, tradizione, folklore, enogastronomia, etc.) Nasce il Visit-Attore: Non cerca una destinazione, bensì l’esperienza del luogo © 2008 Amadeus IT Group SA Il turista è esperto, consapevole ed informato
  7. 7. Punti salienti dello studio Lo studio Amateur-Expert Traveller: ha identificato tre trend significativi nell’industria dei viaggi: Il viaggiatore Amateur-Expert: Il consumatore medio ha trovato in internet un potente alleato e il rapporto con le agenzie di viaggio è cambiato. The Responsive Journey: Oggi l’innovazione si concentra sul modo di prenotare e il 62% del mercato crede che la prossima grande ondata innovativa riguarderà il viaggio stesso. Nuove nicchie potenziali: © 2008 Amadeus IT Group SA I flussi di ricavo delle agenzie di viaggio sono sempre più diversificati e i consumatori richiedono esperienze di viaggio irripetibili. Il mercato ha identificato nei viaggi-avventura (83%), turismo religioso (55%) e viaggi di nozze (45%) le aree di maggior crescita.
  8. 8. Visualizzazione di un calendario © 2008 Amadeus IT Group SA 8
  9. 9. Amadeus Extreme Search ricerca ampia © 2008 Amadeus IT Group SA ampia scelta 9
  10. 10. 10 Budget & più .. © 2008 Amadeus IT Group SA
  11. 11. 11 La scelta... © 2008 Amadeus IT Group SA
  12. 12. Un visione globale del pricing © 2008 Amadeus IT Group SA 12
  13. 13. Significato per l’industria dei viaggi Maggiore Focus su ciò che accade dopo la prenotazione Le agenzie di viaggio hanno bisogno di trovare un nuovo modo per interagire con questa nuova tipologia di viaggiatori: Nuove segmenti di Clientela © 2008 Amadeus IT Group SA Extreme Search 13
  14. 14. 14 © 2008 Amadeus IT Group SA

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