This document outlines strategies for increasing engagement with AIESEC through various touchpoints and activities. It discusses (1) enabling more people to experience AIESEC in order to generate promoters who recommend AIESEC to others, (2) an engagement funnel involving experiences like ELD programs, micro experiences, and associate membership to create different types of promoters and customers, and (3) specific micro experiences, associate membership programs, and youth empowerment activities that provide value and enable contribution to AIESEC.