Robertson susanasae tech20.11
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Robertson susanasae tech20.11
- 1. Critical Issues and Questions for Associations AENC TECH 20.11 April 15, 2011 Susan Robertson CAE
- 2. The New Normal
- 6. Association CEOs: Anticipated Change in Overall Revenue Average projected 2011 increase: 9%
- 11. What impact do you think the current economy will have on your membership revenue in the coming years?
- 12. Top five issues CEOs are more concerned about now than they were last year
- 13. What Members Tell Us: My Likely Action on Next Renewal
- 14. Do you expect any of the following to occur in the upcoming year in or to your organization as a result of economic conditions?
- 16. Meetings & Education: Members’ reported attendance last year
- 20. Evolving Nonprofit Landscape * Demographic Shifts Sector Blurring Technology Advances Volunteerism Networks Organize/ Enable *Adapted from Convergence: How five trends will reshape the social sector, The James Irvine Foundation and La Piana Consulting, November 2009
- 21. Demographic Shifts Typical age distribution of a professional society … today McKinley Marketing Member Research
- 22. Typical age distribution of a professional society … in 10 years McKinley Marketing Member Research Demographic Shifts
- 28. When Five Trends Converge Demographic shifts Sector blurring Technology advances Volunteerism Networks for organizing
- 29. It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.
- 30. The Tension Between WHAT IS and WHAT COULD BE
- 31. Living with a Mature Model We try to build our customer value proposition around our existing processes and resources… … this has acute impact on the unrealized potential of our membership value proposition.
- 35. Questions?
Editor's Notes
- EDITED THIS SLIDE (PRECEEDING SLIDES ARE NOT ALL OPTIMISTIC)
- EDITED THIS SLIDE .. NOT SURE WE FULLY AGREE WITH THE PRESCRIPTION
- Addressing the “Job to Be Done” is often a complex equation in an association context Our structures, processes and resources are often out of sync with members’ needs, wants and expectations Therefore, presenting a coherent membership offering is a struggle for many A strong MVP begins start with a steadfast commitment from the top and shared understanding membership vs. product drivers