Phân tích thị trường Làm đẹp, Insight người dùng mục tiêu tham gia affiliate hiệu quả!

1. Beauty market seminar
Date 13/8/2016
1

2. Issei Yamauchi
4/2008-4/2016
INTERSPACE JAPAN
5/2016-
INTERSPACE VIETNAM
2

3. How to collaborate with you
3
Your good
SEO skill
ACCESSTRADE
Campaign,
information
Make new affiliate industry!
( Xây dựng thị trường Affiliate mới trong lĩnh
vực Làm đẹp)
Not only E-commerce, travel

4. What
Why
Who
Where
How
Let’s try Beauty market
(Cùng khám phá thị trường Làm đẹp )
What is beauty spa market?
( Thị trường làm đẹp, spa là gì?)
Why we focus on beauty market?
( Tại sao chúng ta nên tập trung vào thị trường nà
Who is user?
( Người dùng mục tiêu là ai?)
Where is user?
( Họ đến từ đâu?)
How can we get user, and get money?
(Làm thế nào để thu hút người dùng mục tiêu
Và kiếm tiền hiệu quả?) 4

5. What
What is beauty market?
5

6. Categorizing beauty market
(Các mảng trong thị trường làm đẹp)
-slimming
-esthetic
-massage
-gym
-yoga
-dance
-rock climbing
-acne treatment
-skin whitening
-Remove stain
-liposuction
-bust up
Spa
FitnessCosmetic surgery
6

7. beauty market
Jan,2013 Jul,2013 Jul,2014 Jul,2015Jan,2014 Jan,2015 Jan,2016average
keyword
transition
Many Vietnamese are worried about their acne or weight, facial etc…
cách trị mụn cách giảm cân chăm sóc da
mặt giảm cân
thực đơn giảm
cân
trị thâm mụn
7

8. Why
Why we focus on beauty market?
8

9. Reason why we focus on beauty market
1 Many user are searching about beauty
2 AT have good campaigns
3 Blue ocean for affiliate publisher
=few competitor
9

10. finance travel
compare with other category market
As you know, There are many coupon site.
But very few beauty affiliate sites.
There are many chance to try beauty category.
competitivity
KWScalability
EC
beauty
Many coupon site
=red ocean
No affiliate site
=blue ocean
10

11. compare with “coupon site” market
Total sum of search query is around 45,000
Keyword Avg. Monthly Searches
mã giảm giá lazada 4,400
mã giảm giá tiki 2,400
giảm giá 1,900
canifa giảm giá 1,900
xăng giảm giá 1,300
mã giảm giá zalora 880
thời trang nem giảm giá 880
thời trang ivy giảm giá 880
túi xách hàng hiệu giảm giá 720
giảm giá hàng bán 720
nike giảm giá 720
elise giảm giá 720
thời trang fiona giảm giá 590
everon giảm giá 590
mã giảm giá grabtaxi 590
eva de eva giảm giá 480
hàng giảm giá 480
・・・・・・ ・・・・・・
・・・・・・ ・・・・・・
SEO keyword of coupon
Investigation by google KW planner
11

12. compare with “coupon site” market
Total sum of search query is around 1,000,000
SEO keyword of beauty
ranking KWgroup【ENG1】 KWgroup【VN1】 possible KW query
1 Acne mụn cách trị mụn 40,500
2 yoga yoga yoga 27,100
3 brand name brand name donga 22,200
4 Acne mụn trị mụn 18,100
5 reduce weight Giảm cân cách giảm cân 18,100
6 Acne mụn cách trị mụn đầu đen 14,800
7 reduce weight Giảm cân giảm cân 14,800
8 reduce weight Giảm cân thực đơn giảm cân 14,800
9 Acne mụn trị thâm mụn 12,100
10 reduce weight Giảm cân giảm cân nhanh 12,100
11 reduce weight Giảm cân cách giảm cân nhanh 12,100
12 reduce weight Giảm cân thuốc giảm cân lishou 12,100
13 skin care Chăm sóc da chăm sóc da mặt 12,100
14 spa spa spa 12,100
15 Acne mụn mặt nạ trị mụn 9,900
16 Acne mụn trị mụn đầu đen 9,900
17 Acne mụn cách trị mụn cám 9,900
18 Acne mụn kem trị mụn 9,900
TOP 20KW
cc
Investigation by google KW planner
12

13. compare with “coupon site” market
Many user are searching about beauty.
For example,
「cách trị mụn」「cách giảm cân」「giảm cân nhanh」
Let’s get these kind of user.
13

14. Who
Who is user?
14

15. about user
What are you doing for your beauty?
30’s is caring about keeping beauty more than 20’s
Investigation by Q&Me Vietnam Market Research
15

16. about user
Where is concern part?
They are worried about Tanning, Acne, white skin
Investigation by Q&Me Vietnam Market Research
16

17. about user
How much do you spent for beauty spa?
Average Fee is around 931K VND
Investigation by Q&Me Vietnam Market Research
17

18. about user
What is important thing for you, when you receive service?
Price is the highest
Investigation by Q&Me Vietnam Market Research
18

19. about user
Which
spa is the
best?
Worry
about Acne,
weight…
Interested in
beauty
Many traffic
Low CVR
few traffic
high CVR
saigon
SPA?Hanoi
SPA?
or
Who will be our target?
19

20. about user
Imagine how user look like
Let’s set user persona
20

21. Persona 1
23 years old, not married, no boy friend
Living in Hanoi
Working in Web marketing company
Last month, I changed my job.
But It’s hard working, So I don’t have
enough time to staying with my friend.
Recently, I concern my acne because of
this stress. So I wan to treat my acne
to make new boy friend.
But How can I do???
Set persona
She needs information about how to treat her acne.
And it’s better for her treatment will finish as soon as possible.
21

22. Persona 2 36 years old, married, 2children
Living in Saigon
housewife
Last year, my children had graduated
from high school. So now I have
enough time to spend my hobby.
Recently, I’m worrying about my
weight.
I’m thinking about going fitness near
my house.
Set persona
She needs information about how to reduce her weight.
And she had already decided to go to fitness.
22

23. KWgroup【ENG1】 KWgroup【VN1】 number of query
Acne mụn 341,630
reduce weight Giảm cân 254,160
yoga yoga 95,870
exercise tập thể dục 57,130
skin care Chăm sóc da 54,030
spa spa 45,920
brand name brand name 33,900
fitness fitness 31,870
sliming Giảm béo 29,140
diet chế độ ăn 22,520
whitning Làm trắng da 16,810
Laser acne treatment Trị Laser mụn 1,070
総計 984,050
Which keyword
is User researching?
They are interested in
Acne, reducing weight.
Secondly,
Yoga, exercise,
Skin care, spa.
KW query
23

24. Where
Where is user?
24

25. Where is our target user?
They are searching
about their complex
25

26. Where is our target user?
cách trị mụn Publisher
site
Beauty
campaign
Please focus on making SEO website.
Because advertiser wants high quality user.
A I S C E A SAttention Interest Search Action ShareComparison Examination
&
Reviews CV
Target user
is here
26

27. How
How can we get user, and get money?
27

28. Set a net and wait for fish to come
How can we approach to them?
28

29. Net is Publisher’s website
Fish is potential(high quality) user
Net
Number of dory is
Number of search query
How can we approach to them?
29

30. recommend SEO keyword
annoy
treatment
method
effect reviews price part of body area brand name brand name
annoy
treatment
method
effect reviews price part of body area brand name brand name
annoy
treatment
method
effect reviews price part of body area area area saigon, hanoi
annoy
treatment
method
effect reviews price part of body part of body part of body part of body face, foot, pore
annoy
treatment
method
effect reviews price price price price price cheap, sale, coupon
annoy
treatment
method
effect reviews reviews reviews reviews reviews reviews reviews, ranking
annoy
treatment
method
effect effect effect effect effect effect effect effect, compare
annoy
treatment
method
treatment
method
treatment
method
treatment
method
treatment
method
treatment
method
treatment
method
treatment
method
cream, spa, surgery
annoy annoy annoy annoy annoy annoy annoy annoy annoy acne, weight, fat
saigon smile spa
high CVR
highcompetitivity
KW example
recommend SEO keyword is 「annoy」*「part of body」->ex「acne face」
Let’s choose key word which you can do! 30

31. recommend SEO keyword
31
KWgroup【ENG1】 KWgroup【VN1】 number of query
Acne mụn 341,630
reduce weight Giảm cân 254,160
yoga yoga 95,870
exercise tập thể dục 57,130
skin care Chăm sóc da 54,030
spa spa 45,920
brand name brand name 33,900
fitness fitness 31,870
sliming Giảm béo 29,140
diet chế độ ăn 22,520
whitning Làm trắng da 16,810
Laser acne treatment Trị Laser mụn 1,070
総計 984,050
14
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18
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20
21
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24
25
26
27
28
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0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000
Acne
reduce weight
yoga
exercise
skin care
spa
brand name
fitness
sliming
diet
whitning
number of query

32. recommend SEO keyword
32
ranking KWgroup【ENG1】 KWgroup【VN1】 possible KW query
1 Acne mụn cách trị mụn 40,500
2 yoga yoga yoga 27,100
3 brand name brand name donga 22,200
4 Acne mụn trị mụn 18,100
5 reduce weight Giảm cân cách giảm cân 18,100
6 Acne mụn cách trị mụn đầu đen 14,800
7 reduce weight Giảm cân giảm cân 14,800
8 reduce weight Giảm cân thực đơn giảm cân 14,800
9 Acne mụn trị thâm mụn 12,100
10 reduce weight Giảm cân giảm cân nhanh 12,100
11 reduce weight Giảm cân cách giảm cân nhanh 12,100
12 reduce weight Giảm cân thuốc giảm cân lishou 12,100
13 skin care Chăm sóc da chăm sóc da mặt 12,100
14 spa spa spa 12,100
15 Acne mụn mặt nạ trị mụn 9,900
16 Acne mụn trị mụn đầu đen 9,900
17 Acne mụn cách trị mụn cám 9,900
18 Acne mụn kem trị mụn 9,900
19 reduce weight Giảm cân cách giảm cân hiệu quả 9,900
20 brand name brand name california fitness 9,900
21 Acne mụn cách trị mụn bọc 8,100
22 Acne mụn cách trị thâm mụn 8,100
23 brand name brand name kangnam 8,100
24 exercise tập thể dục tập thể dục buổi sáng 8,100
25 reduce weight Giảm cân thuốc giảm cân 8,100
26 reduce weight Giảm cân yoga giảm cân 8,100
27 reduce weight Giảm cân cách giảm cân nhanh nhất 8,100
28 skin care Chăm sóc da cách chăm sóc da mặt 8,100
29 yoga yoga yoga giảm cân 8,100
30 Acne mụn mụn cóc 6,600
TOP 20KW

33. structure of web site in case of fitness
NO.1
NO.2
Low price, many store!california fitness & yoga
capture
Advertiser’s name Sales point
Recommend ranking
Write information, review,
difference etc.
Go to websiteGo to detail
Write information, review,
difference etc.
Go to websiteGo to detail
Let’s lose your weight!!
Never give up! You can do it!
Self introduction & explain your website
Why get fat training Good food Q&A
Top capture
Considering persona,
Make them like your site.
contents
33
Call to action

34. campaign information
34

35. Campaign information
Spa coming soon
Fitness
Cosmetic surgery
Coming soon
Cosmetic surgery
Cosmetic surgery
CV point : apply form
Restart soon
CV point : phone check
CV point :phone check
35

36. Campaign information
36
campaign name Kangnam donga Saigon Smile Spa
campaign status runnning runnning preparing restart
company logo
number of stores 2 shops 4 shops 8 shops
area HN and HCMC HN, HCMC, Hải Phòng HN and HCMC
product SKINCARE, PLASTIC SURGERY, NON-PLASTIC SURGERY SPA TREATMENT, TATOO SPA TREATMENT
sales point "Elevate beauty of Vietnamese women" "focusing on comprehensive skincare" "natural skincare - not plastic surgery"
gender both male n female ( especially for female) female female
age 25 - 40 20 - 35 25 - 40
area HN,HCMC HN, HCMC, Hải Phòng HN n HCMC
salary 10millions/month 8 millions 10millions/month
percentage of online apply 59,6% 60,1% 5000 form/month
average cost user spend 30 - 40 millions 2 - 20 millions 20 - 40 millions
outline
product
target user

37. Action point & commission
apply form
complete
Phone check Show up
Use service
&
payment
after
Phone check
=CV point
after
Show up
=CV point
37
140,000vnd
40,000vnd
300,000vnd
200,000vnd
82,000vnd
after
apply form
complete
=CV point

38. Action point & commission from 16th August
apply form
complete
Phone check Show up
Use service
&
payment
after
Phone check
=CV point
after
Show up
=CV point
38
200,000vnd
60,000vnd
82,000vnd
after
apply form
complete
=CV point
Please make sure of
“reject condition”
Advertiser don’t want
cheat & fake CV

39. Campaign information
Special offer for only you
39
Phone check
200,000vnd
Phone check
250,000vnd
Phone check
60,000vnd
Phone check
80,000vnd
Send E-mail here.
support@accesstrade.vn
Special commission will be Valid until end of October

40. Xin cảm ơn.
ﾐ★(*^▽ﾟ)v Thanks!!★彡
40