TEST2020AVGTEST2020AVG

3. 865
MARKETING GROUPThe principal digital marketing group in Thailand that provides marketing solution that optimizes performance and efficiency.
CUSTOMERS
THAILAND DIGITAL
11COMPANIES PEOPLES
221

4. Drive Connect Growth
YDM Thailand Group
The principal digital marketing group in Thailand that provides marketing solution that optimizes performance and efficiency.

5. YDM Thailand
YDM Thailand will be No.1 Digital Marketing Group in Thailand by encompassing
all major areas of Digital Marketing
Digital
Marketing
Consulting
Digital
Marketing
Solutions
Digital
Media
Digital
Marketing
Platform

6. YDM Vision
No.1 Digital Marketing Group in Thailand
“Digital Marketing
Solution Hub”
“Consulting
In the Digital age”
“Hybridges Integrate
Online to Offline”
“Review Marketing
Platform”
“Upcountry
Influencer Marketing”
"Performance
Digital Media”
“Developer
Management Platform”
“Global Mobile
AD Network”
“Digital Gateway
to China”
“Automotive
Data Platform”
“Creative Branding
Communication”

7. A to Z
Digital Marketing Solution
How do I establish a
digital marketing
strategy for my
company ?
Advertisers
How can my
website/apps / VDO /
Social Media be an
effective foothold for
marketing ?
What should I do
to increase Ad
efficiency ?
How do I set out and
deploy effective
strategies by media
channels ?
How I know I did the
good job in digital
marketing ?
CustomersCreative Media ExecutionStrategies Analytic

8. Advertisers CustomersCreative Media ExecutionStrategies Analytic
YDM all service lists
Brand
Communication
Digital*
OOH
Digital Display*
Lead Generation*
SEO / SEM*
China Media
Social Content*
Social Monitoring
Urban Influencer*
Micro Influencer*
SEO Analytic*
Keyword Planning*
Tracking*
Social Listening
DMP*
strategy
Key Visual
TVC / Film / Radio
Digital VDO*
Website for SEO*
Landing Page*
Mobile App*
Ad Material
strategy
strategy
Facebook / Youtube
Facebook / Google Implementation
Year Plan
Campaign Based
Service Based
way of working way of working
Performance Based Company

9. Our Success Client
Part of our experience from all over 800 brands

10. Digital Campaign & Online Video

11. World Digital IMC Campaign Award
Not only wow, But also effective

12. Cool Digital Campaign
Not only wow, But also effective

13. Nivea Marketing Campaign
Bring best campaign to achieve business goal
Client’s appreciation on
our performance
Best integration campaign
that moves sale reaching
100 MB within 6 months

14. KCG Influencers PR Campaign
Bring best campaign to achieve business goal

15. Singha Creative Campaign
Bring best campaign to achieve business goal

16. Nestle Digital Marketing Campaign
Bring best campaign to achieve business goal
Watch VDO Watch VDO

17. Imperial Cookies O2O
Bring best campaign to achieve business goal
Online Roll out Communication

18. KCG Corporation Case
Success Case

19. 5 ขั้นมั่นใจลงทุน (กลต)
Communication Campaign Integrated O2O
https://www.youtube.com/watch?v=Xh_P9dWTkJc
https://www.youtube.com/watch?v=x8urj0hl-Bc
Branding VideoSocial ContentStandy
Offline Media & Bus / BTS
Website
Communication Campaign

20. Jilgyungyi
Create Branding Communication
Website
Social Content & Online Media
https://www.facebook.com/JilgyungyiOfficial/videos/2395632407392570/
Create Branding Communication to roll
out in Online Channel

21. Hybrid Integrated Marketing

22. NIVEA
Online - Offline Integration

23. Online-Offline Integration
World Class Agency Network
Key Visual
Print Ads Roadside
Billboard

24. Online-Offline Integration
World Class Agency Network
Branding Video & Strategy

25. Nivea
Bring best campaign to achieve business goal
FCB : Start with Brand
Communication

26. Nawin Consultant

27. Creative
Buddy

28. BRAND CI

29. BRANDING & BRAND FILM

30. 3 Dimensional Consulting

31. Social Media Management

32. BACC
Educate: Mobile Application
Tips & Knowledges
Educate: Money Transfer Inspire: Mobile App
Most
Liked
Content

33. Inspire: Special Saving Acc.Inspire: Export SME
Monthly Promotion & Activity
Engage: Mini Activity
Most
Engaged
Content
BACC

34. Educate: Investment TipsEducate: Investment Tips Educate: Investment Tips
Most
Reached
Post
Bite-sized Knowledges
5 ขั้นมั่นใจลงทุน (ก.ล.ต.)

35. Intouch Holdings
Educate: Tech Investment Educate: Tech News Educate: Tech for CSR
Most
Liked
Content
Tech Infrastructure Investment

36. Imperial Thailand
Engage: Emoji ReplyEngage: Share Story Inspire: Promotion
VDO
Motion
Biscuit Products

37. Singha Complex
Inspire: Killing Time Inspire: Dining Styles
Remixed Lifestyles
Educate: Free Super Wi-Fi

38. Scotch Family
Announce: Pre-Page Merge in 5 Original Fan Pages Inspire: Trending
Most
Challenging
Merge
Total Brand

39. Scotch Family
Inspire: Trending Gift Idea Inspire: Trending Gift IdeaEducate: Skin Benefits
Scotch Bird’s Nest

40. Digital Technology

41. Website Production - PTTPLC
Build Brand image passed through website

42. Website Production - PTTEP
Build Brand image passed through website

43. Website Production - Areeya Property
Focus on UX / UI to increase conversion rate

44. Website Production - Maung Thai Insurnace
Ceo Branding & Driving organic traffic

45. Website Production - Voodoo
Crafting Website Design

46. TMB Smart Port
Analysis System

47. Increase revenue over THB 100M per
month via simple mobile application
Beger Digital Transformation

48. Internal System - Business Monitoring
Support your Business

49. Influencer Marketing

50. Influencers Marketing
Make sure that everyone love your business
Celebrity Blogger Reviewer

51. Revu : Micro-Influencer Marketing

52. Revu.net
The First & Only review platform in Thailand
Customer who want to get the review
for their product & service will just
post their campaign on their website.
Then the reviewer will come to
register the campaign. and we can
pick the reviews based on profile &
their portfolio of reviewers. and when
campaign is finished customer will
get the report automatically by
realtime. Content marketing has
never been easy like this before

53. Jamjarus upcountry Marketing

54. Digital Marketing for Upcountry
Bring your business to success in upcountry
Bangkok is only 15% of Thai population , why you alway focus on doing digital only for bangkoknist
Jamjaras (YDM Thailand’s subsidiary) cooperates with upcountry music companies in Thailand to bring
Over 200 upcountry celebrities to engage with your brand

55. Did you know?
Zack Chumpai has youtube views More than Bodyslam
3.4 times!!!
460M Viewed 149M Viewed

56. Some Celebrities

57. Some Case

58. Digital Media

59. Media Performance Clients

60. Digital Advertising
Most platform and our ads partner

61. Lead generation Case
Not only wow, But also effective

62. Real Estate Case
Not only wow, But also effective

63. Real Estate Case
Not only wow, But also effective

64. Real Estate Case
Not only wow, But also effective

65. Real Estate Case
Not only wow, But also effective

66. Real Estate Case
Not only wow, But also effective

67. Data for Marketing

68. Berger : Search Strategy
Use online data for development platform insight

69. Search Volume can bring you customer insight
Online data can bring you customer intention related your business

70. Online consumer have already known the different between internal
colors and external colors.

71. Berger : Search Strategy with Customer Journey
Use online data for development platform insight

72. Example of keywords selection
• We have only 22,400 avg. monthly search from this
head keywords
• If we have 20% CTR, It mean 4,480 visitors.

73. Keywords in Body whitening category, 3,365 keywords
Page 73
• Look like we try to keep ranking from
• 6 keywords
(0.17% of total keywords)
• 22,400 avg.monthly search
(6.8% of avg. monthly search)
• Some interesting keywords
• อยาก ขาว (6,600)
• ผิว ขาว ใส (1,900)
• ครีมทาผิว (1,700)
• ครีมบํารุงผิว (1,500)
• โลชั่นบํารุงผิว (450)
• others (>300,000)
Total - 331,070
Monthly search

74. Our solutions, Unbranded content microsite
Sample Keywords
● วิธีทําให้ผิวขาว
● โลชั่นผิวขาว
● ครีมทาผิวขาว
● สูตร ขัด ผิว ขาว
● สบู่ ผิว ขาว
Sample Product category
● Bodycare
● Facecare
Sample Keywords
● ผิวแห้ง
● ผิ้ว แห้ง คัน
● รักษา หลุมสิว
● ครีม ทา ฝ้า
● ครีม ลด ริ้วรอย
Sample Product category
● Bodycare
● Facecare
Sample Keywords
● ครีมกันแดด
● กันแดด
● ปกป้อง ผิว
● ครีมกันแดด ทาหน้า
● ครีมกันแดดด ดีที่สุด
Sampe Product category
● Sun body
● Sun face
Sample Keywords
● วิธีทําให้หน้าใส
● เซริ่ม วิตามิน ซี
● ครีม บํารุง หน้า
● ครีมบํารุงหน้า ที่ดีที่สุด
Sample Product category
● Bodycare
● Facecare
● Sun face
● Sun body
Sample Keywords
● เคล็ดลับผิวสวย
● Others tips & tricks
Sample Product category
● All others, upto content.
Content Pillar
ดูแลบํารุงผิว
(ผิวสุขภาพดี)
(3.74%)
ปกป้องผิว
(58.15%)
ปัญหาผิว
(แก้ปัญหาผิว)
(17.44%)
วิธีทําให้ผิวขาว
(15.14%)
เคล็ดลับผิวสวย
(Tips & Tricks)
(5.53%)

75. Lead nurturing with consumer segmentation.
Content pillar
Brand Viewed

76. Lead nurturing with consumer segmentation.
Client id
Tracking

77. Lead nurturing with consumer segmentation.

78. Lead nurturing with consumer segmentation.
-Tracking Client id
-Tracking Content category
-Brand
-Content Tags
Client ID: 298317573.1531708646
(generate by GA, without identity notification)
Email: -
Generated user ID: -
Cold Warm Hot
:20 :57 :25
Brio Jazz Yaris
65% 25% 12%
Car Review
Intention Level:
Viewed Content:
(Brand)
Touchpoints:
Life Stage: “ Looking for new car, Specific in Honda ”
Content Interest :
Model interest:
Test Drive
Tracking Register button, Brand view

79. Bangkok Motor Show
Collect Thai Automobile Behavior Data
App Installation :
150,000 ราย
Ticket Register Data :
50,090 ราย

80. Lead nurturing with consumer segmentation.
นาย สมชาย รักษ์โลก
som.chaay@gmail.com
Tel.080-1234567
อายุ 37 ปี
รายได้ 30,000 บาท/เดือน
ที่อยู่ ลาดพร้าว, กทม.
ความสนใจ : รถยนต์ B-Segment
มีรายชื่อที่ลงทะเบียนเข้างานมอเตอร์โชว์
และชอบอ่าน Content ของ Honda Jazz, Toyota
Yaris และรถใน Segment นี้มากเป็นพิเศษ
มีการติดตามโปรโมชั่นใน App GPI
Client ID: 298317573.1531708646
(generate by GA, without identity notification)
Email: -
Generated user ID: -

81. Lead
Customer
Generic
Prospect
Visit site without any interest
Generic content interest by category
High content engagement / product interest
Use calculation tools & drop lead
Self-service portal
Lead nurturing with consumer segmentation.

82. Lead nurturing with consumer segmentation.
- Use calculation tools 2 times.
- Interest in health article.
- 1st visit come from facebook ads.
- Read article child.

83. China Marketing

84. Digital
M
arketing
Planning
Digital&
Social
Content
M
anagem
ent
NativeDesign
&Productions
Digital & SocialReputation
Management
Digital Media &
Influencer
Amplifications
Complete Marketing Solution for China
Integrated 360 digital marketing tools
Authorized Partner of Weibo, Alibaba, WeChat, Baidu and Ad China.

85. We understand
Thailand business ★ Chinese consumer
Successful cases
Why AVG ?
Grow business with clients

88. Automatrix

89. AutoMatrix Solution
Automotive Data Solution Leading
With Car buddy platforms, Automotive data
Behavior management. To utilize customer
Data to understand their behavior & information
To bring up the most efficiency in Marketing World
App Car Buddy
เพื่อนรูใจ คนใชรถ
1,600,000 Users
(Motor Show)
Over 500
Automotive Influencers
500,000 Traffic
(Online Asset)
150,000
Download
(Only Motoshow)

90. • เครือขาย
Reviewer ที่จะมา
ชวยรีวิว บอกเลา
สินคา และบริการ
ของคุณใหเปนที่
รูจักมากยิ่งขึ้น
Micro
Influencer
Motor Show Automotive Website
O2O
Marketing
Data
Expertise
•งานแสดงยานยนต
อันดับ 1 ของ
ประเทศ
• ผูเขาชมมากกวา
1.6 ลานคน
• เว็บไซตดานยาน
ยนต 6 เว็บไซ
ตครอบคลุมครบ
ความตองการทุก
ดานยานยนต
• ดิจิทัล เอเจนซี่ ที่
มีความเชี่ยวชาญ
ดานการตลาดออ
นไลน
และออฟไลน แบบ
ครบวงจร
•เต็มเปยมไปดวย
ประสบการณดาน
Data เพื่อตอบ
โจทยใหธุรกิจของ
คุณประสบความ
สําเร็จ
AutoMatrix Solution
Automotive Marketing Solution

91. Advertising Marketing
Technology
YDM Thailand Group
We FOCUS on Business Result
Drive Your Business Success