2. FACTOR RATING
METHOD
Most widely used method?
Useful for service or industrial facilities: can include intangible,
qualitative factors.
List relevant factors, assign a weight
Develop a scale for each factor
Score each factor using the scale
Multiply scores by weights, add up
Choose location with highest total score
Kind of like “Miss America”
Lots of work for each location, consider small list of candidates
Use centroid to find an area, factor rating for town
3. FACTOR RATING
EXAMPLE
We need to decide where to build new coffee roasting plant. There
are two possible locations. Dallas and Denver.
We consider the following factors:
Transportation
Annual trucking costs in $K
Lease
Annual cost in $K
Labour Availability
Scale 1 – 10, unemployment, related industries
Quality of Life
1 – 10 outdoor activities, cultural, sports and education
4. FACTOR RATING
EXAMPLE
Using a scoring system we have we following:
Factor Weight TX CO
Transportation 0.4 900 1023
Plant lease cost 0.3 45 39
Labor availability 0.2 10 8
Quality of life 0.1 7 9.5
5. NORMALIZING
SCORES
All factors must be scored on the same scale like 1-10 or 0-1.0 etc.
Costs need to be re-scaled
Lowest cost site gets a 10
More expensive site gets
Plant lease:
39
45
× 10 = 8.7
Transportation:
900
1023
× 10= 8.8
Multiply these raw scores b weights for weighted scores.
6. FACTOR RATING
EXAMPLE
TX CO
Factor Weight Raw Wtd Raw Wtd
Transportation 0.4 10 4.00 8.80 3.52
Plant 0.3 8.7 2.61 10 3.00
Labor 0.2 10 2.00 8 1.60
Quality Life 0.1 7 0.70 9.5 0.95
TOTAL 9.31 9.07
TX is best, but not by a huge amount.
7. SUMMARY
Factor Rating Method
Can include non-quantitative considerations.
A weight for each category must assigned.
System for awarding points to each candidate has to be worked
out.
Sum the weighted scores in each category.
Coming up with weights and scoring system can be political.