Miley Cyrus has cultivated a strong brand image through highly sexualized imagery in her music promotions. Her album "Bangerz" features provocative photos that satisfy "The Male Gaze Theory" and appeal to wide audiences. Many pictures show Miley in sexual poses resembling hip hop aesthetics. She directly engages the camera, creating a connection with viewers centered around her image. Over the years, Miley's star image has transformed from the wholesome "girl next door" to a wild party persona, strengthening her brand recognition, though some believe she lost touch with her earlier moral values.

1. AnintroductiontoA2media
studies-starimage
By Alexandra McLoughlin

2. MileyCyrus’currentimage

3. Miley Cyrus has a very strong brand image due to the fact now a days many of
the artists that attract the most consumers and are predominately always in
the public eye, are those who are very over sexualised. For example, as you
can see here the images for the album 'Bangerz' are extremely sexually
provoking and promiscuous. In terms of 'The Male Gaze Theory' it satisfies the
gratifications of many and can appeal to a mass audience which therefore means
a stronger brand image for artists like Miley Cyrus.
Many of the images are showing Miley in sexual poses which can relate to the
genre of hip hop. Similarly, in all the pictures, she is looking directly into
the camera. This could mean the images connect more with the audience and
makes it clear that it's about her.
The use of neon lights and bright colours makes it stand out to the target
market.

4. oldimageVSnewimage
Over the years, Miley Cyrus' star image has evolved. It has gone from ' the
girl next door' to a wild party animal image. Personally, I think this has
helped her create a very strong brand image. However, many would argue that
her morals may have been left behind with her old star image.