Nescafe began in 1938 when a coffee researcher developed a process to make instant coffee simply by adding water. It was first introduced in Switzerland and became popular in the 1950s as the beverage of choice for teenagers. Today, Nescafe offers various coffee products in 32 countries worldwide and is the largest purchaser of coffee beans globally. The company carefully controls the roasting process using computers to ensure consistency in flavor for products like Nescafe Gold and Black Gold coffees.

2. ORIGIN and HISTORY of NESCAFÉ

4. Nescafe’s Products Nescafe Gold Range Nescafe Classic Nescafe Espresso Nescafe Premium Nescafe Decaff Nescafe Cappuccino Nescafe Frappe Nescafe 3 in 1 Nescafe Dolce Gusto

6. Website – www.nescaferedcup.com

9. Year Target 2005 25-28—Spirit seeker “ Wake up the spirit with Nescafe Red Cup” 2006 22-17—Life seeker “ Your day doesn’t really start until you have your Nescafe Red Cup” 2007 Ambition flirter “ Your cup your way, Your day your way” 2008 Young cosmopolitans with contemporary lifestyle “ Better coffee with better morning”

18. THANK YOU