Three Pillars of the Plan to Win Brand direction Freedom within a framework Measurable milestones More customers More often More brand loyalty More profitable best ingredients, strict standards, and proven preparation procedures value is defined as the total experience you receive for what you pay, and at McDonald’s, the total experience includes great food, friendly folks, a clean environment, as well as quick and accurate service.
each support the weight of McDonald’s equally. For one to prosper, we each must prosper. SCM starts from procuring raw materials, converting them efficiently into finished products and despatching them to the final destinations.
Cold chain refers vto the procurement warehousing transportation and retailing under controlled temp.
Capability to produce frozen foods at temperature as low as -35 Degree Cel. to retain total freshness. Hi-tech refrigeration plants is to ensure that the frozen food retains it freshness for a long time and the 'cold chain' is maintained. keeping cultural sensitivities in mind, both processing lines are absolutely segregated and utmost care is taken to ensure that the vegetable products do not mix with the non-vegetarian products.
The DCs have focused all their resources to meet McDonald's expectation of 'Cold, Clean, and On-Time Delivery' and plays a very vital role in maintaining the integrity of the products throughout the entire 'cold chain'. the DC receives items from different parts of the country. These items are stored in rooms with different temperature zones and are finally dispatched to the McDonald's restaurants on the basis of their requirements. Ramco Systems pdt “Marshal” ERP Implementation-order processing, order fulfillment, shipping, invoicing
PRESENTATION OFCONSUMER BEHAVIOUR PREPARED BY: JASPINDER S. SIDHU
CONTENTS:• HISTORY• PRODUCTS• SUPPLY CHAIN• CSR• AWARENESS• CONVENIENCE TO CUSTOMERS-• WHY THEY CHOOSE MAC D
McDonald’s History It started as a drive-in-restaurantin the late 1940’s. In 1966, McDonald’s was listed onthe New York Stock Exchange. In June 1967, McDonald’s openedits first restaurant outside U.S in Canada. In 1996, McDonald’s entered Indiain a joint venture.
McDonald’s System – the World’s Best QSRexperience World Market Leader in the QSR area (Quick Service Restaurant) Franchise System (75%) System employees: 1.6 million Customers Per Day: 58 million Corporate Strategy: QSC&V: Quality, Service, Cleanliness and Value Plan To Win -> Successful business revitalization
McDonald’s SUPPLYCHAIN McDonald’s Supply chain is based on the three-legged stool concept : Company – Franchisees – Suppliers Logistics 100 sales items in the restaurant 400 -warehouse 200 restaurants Delivery frequency: ~3/wk, higher in urban areas 2-3 stops per route Exclusive distributors Strong quality focus
McDonald’s took 4 yearsand around Rs 450 crores to setup the food supply chain even before opening its 1 strestaurant. McD India has pioneeredthe cold chain managementsystem.
3) Vista Processed Foods Pvt.Ltd. (Supplier of Chicken andVegetable products) World class infrastructure and support services. Separate processing lines for chicken and vegetable foods. Hi-tech refrigeration plants for manufacture of frozen food at temperatures as low as -35 ⁰ C.
DISTRIBUTION Radhakrishna Foodland Ltd. Specialized in providing services procurement quality inspection storage inventory management deliveries data collection recording and reporting Dry and cold storage facility Transportation trucks maintained at 22⁰ C
CSR• CSR basically means for corporate social responsibility toward society .• Ethical consumerism• Ethical training• Social awareness