digipak analysis of adele 21

1. Adele ‘21’
By Lucie Stevens

2. This is the cover image for Adele’s album ‘21’
The photography for this
album is in black and white
suggesting that it contains
slow ballads. This is very
classy and targets a wide
audience from young to old.
The artist’s name is written in white
against a black background which
makes it stand out. The album
name ‘21’ is also a kind of faded
paler colour contrasting with the
background. This shows that this is
not as important as the artist but is
still pretty important. The font used
is also quite large and it is written in
capital letters.
The artist’s photograph is a
close up of her face. This
suggests a classy woman who
does not need to take her
clothes off or reveal her body
to make her music. This
suggests that her music is real
and will appeal to a wide
female audience. This also
creates a sense of mystery
about her.
The facial expression of the
artist on this front cover is one
of thought and it is quite a sad
expression which leads us to
believe the music will be quite
low tone.
This album had rumours that it was
written about her ex boyfriend who
treated her badly. The digipak links in
with ‘someone like you’ a song on the
album.

3. This is the CD disk.
This is a contrast to the rest of the digipak
which is all in black and white. This is a bright
green colour which highlights the pop side to
the album. These are songs such as ‘rolling in
the deep’ and ‘set fire to the rain’. Even
though they have deep meanings through the
lyrics the music is quite upbeat and this
represents the different sides to Adele and can
attract audiences.
The album name ’21’ is written very
boldly on the disk, and the font is sans
serif which appears to be written with
paint brush strokes.

4. This is the back cover of the digipak.
This is in black and white again, as
the digipak is throughout. The song
names are written in white, against a
black background. This has quite a
dark and mysterious feel to it and
hightlights the music and track list to
show they are important.
This digipak is unconventional because another
portrait of Adele is on the back cover which is not
usually on pop albums. This is, again, a close up of
her face, however this time she has her eyes open,
connecting with the audience, as if she is
persuading them to buy the album.
The conventional features of a barcode
and the record label have been printed in
small print at the bottom of the album.
Black and white imagery makes the
album look more sophisticated and
classy and is consistent throughout,
apart from the disk itself.