Adele's 2011 album "21" was inspired by her experiences with heartbreak and separation. It explores themes of anger, revenge, and forgiveness. While promoting the album through live performances and television appearances, Adele gained widespread popularity for her soulful music and emotional lyrics. "21" broke many sales records and won numerous awards, establishing Adele as a major influential artist with broad demographic appeal.

1. ADELE 21
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2. Audience
The album shares the folk and Motown
soul influences of her debut album
19, but was further inspired by the
American country and Southern blues
music to which she had been exposed
during her 2008–2009 North American
tour An Evening with Adele. Composed
in the aftermath of the singer's
separation from her partner, the album
explores themes of
anger, revenge, heartbreak, self-
examination, and forgiveness. The
demographic target audience for
Adele’s Album 21 are straight women
who have been in love and
heartbroken. the psychographic
audience are based on young women
or females who are
strivers, mainstreamers etc.
Adele’s Album is targeted at
mainstreamers and this is a large
segment. They make up 40% of the UK
population and they value security.

3. Promotional
Material
In the months leading up to the
European release of 21, Adele
embarked on a promotional tour
across Europe, performing on the
UK's Royal Variety Performance on 9
December 2010, the finale of reality
singing competition The Voice of
Holland on 21 January 2011, and on
BBC Radio 1's Live Lounge on six
days later. On 24 January
2011, during the week of the album's
UK release, she performed an
acoustic set of selected songs from
21 at London's Tabernacle music
hall, which was screened live on her
personal website. Adele performed
"Someone Like You" at the 2011
BRIT Awards ceremony, which was
well received and resulted in an
incremental sales increase for both
her albums 19 and 21.

4. Reviews
“Adele has somehow become the
only age demographic crossover in
recent memory, being able to
appeal to someone who is 50 just
as easily as someone who is 15.”
S http://www.prefixmag.com/featu
res/adele/rolling-in-the-
deep/54656/

5. S Adele has used minimal
promotional techniques
Success but due to her soulful
In November 2011, Adele won three music and story behind
American Music Awards including her lyrics she has
Favorite Pop/Rock Album for 21. In
February 2012, Adele won the
become widely
Grammy Awards for Album of the Year influential and broken
and Best Pop Vocal Album for many records due to the
21, Record of the Year, Song of the
Year and Best Short Form Music Video success of her album.
for "Rolling in the Deep", and Best Pop
Solo Performance for "Someone Like
You”. 21 debuted at number one on
the UK Albums Chart on 30 January
2011 with first-week sales of
208,000 copies. Adele became the first
living act since The Beatles in 1964 to
have two UK top five albums and
singles simultaneously. A week
later, when 19 rose to the runner-up
position in its 102nd week of
release, the singer became the first act
to occupy the chart's top two spots
since The Corrs in 1999.

6. http://www.youtube.com/watc
h?v=rYEDA3JcQqw