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[WMD 2015] Branch Metrics, Alex Austin >> "Mobile-izing The Masses: Case Studies On How To Build, Release & Grow B2C Apps"

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Alex Austin
CEO
Branch Metrics

Published in: Mobile, Software, Technology

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[WMD 2015] Branch Metrics, Alex Austin >> "Mobile-izing The Masses: Case Studies On How To Build, Release & Grow B2C Apps"

  1. Turn your app into a mobile growth engine Alex Austin
  2. ? Units 93
  3. 50,000
  4. your work begins at launch
  5. your mobile app is a growth engine
  6. your mobile app is a growth engine
  7. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  8. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  9. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  10. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  11. tools
  12. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  13. affiliate Instacart & Yummly
  14. Thanks for joining Austin on TwoDots! Get started with some extra free Moves & Bombs on us! Branch link created that stores meta-data from Yummly shopping cart
  15. Share & Get Free Moves! Call it Quits! Your friend, Evan, joined TwoDots. Thanks for sharing the game - here’s free Moves & Bombs! Start playing with him now! Branch link completed, user brought to items from Yummly recipe upon first opening Instacart
  16. don’t force it
  17. email 8tracks
  18. #
  19. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  20. personalization HotelTonight
  21. personalization Gogobot
  22. Regular Onboarding
  23. Personalized Onboarding Using Branch Links
  24. 78% Conversion to signup
  25. contextual links Allthecooks
  26. Choose a channel to share recipe Deep link is generated for message
  27. Link takes user to app store directly Upon first open, user is brought to recipe
  28. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload
  29. natural sharing The League
  30. Invite a friend to skip the line
  31. simple k-factor
  32. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload %
  33. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload %
  34. Paid Affiliate Blood, sweat, tears App stores Viral Awareness Share ActivateDownload %
  35. = k-factor%%% xx activation share influenced download
  36. summary
  37. 1. measure the download source 2. optimize the welcome 3. make sharing align with the product 4. iterate
  38. questions alex@branch.io @illustriousalex

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