Geeky Works brings you 'The Ultimate Guide to Mobile App Marketing'. Learn the tips and tricks of marketing your app from the expert.

1. TheUltimateGuide
ToMobileAppMarketing
Ourtipsforasuccessful
mobileapplaunch

2. BETA
Createalistofcontactswithwhomyoucanshareyour
applicationbeforeitsofficiallaunchontheappstore.
HavingBetaTesterswouldreallyhelpyoutogetsome
realfeedbackaboutyourapplicationandlearnhow
youcanimproveitfurther.TheseBetaTesterswould
mostprobablybecomeearlyusersofyourapplication
andwouldbemorewillingtoshareitwiththeirfriends
andfamily.andfamily.
Therearemillionsofapplicationsavailableontheapp
storeandyouonlygetacoupleofsecondstoconvince
thepotentialappinstallerifheshoulddownloadyour
app.Havingacoupleofgreatlookingtestimonials
beforeyourapplaunchcanhelpyourapplicationto
getakick-startthatitneeds.Howdoyougetthese
testimonials?Well,makeyourBetaTestersfeelspe-
cialcialfortheirhelpandrequestthemfortestimonials.
Peopletrustappswithgoodreviewsandtestimonials!!
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3. Oksolet’sassumethatyouarereadywithanawesomeappbuttheques-
tionishowyounowspreadthewordaboutyourapplication.Westrongly
suggestyoutocreateavideoteasertoconveyyourappfeaturesandfunc-
tionstopotentialusers.DidyoujustaskwhyaVideo??Well,theageold
GeekWisdomsuggeststhatVideoscanhaveamuchgreaterimpactthan
plaintext.Also,aninterestingvideohaswaymoreprobabilityofgoing
viral.Hereisalistofkeypointsthatyoushouldkeepinmindwhilecreat
ingthevideo:
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KeepitShort:Keepit1-2minutesTOPS.
Treatitasateaserandnotatutorial
Keepitsimple:Nocrazyanimationor
soundeffects.Justtrytosoundprofessional
Showtheappinaction:Focusontheproblem
thatyourapplicationsolves.
Includeafewtestimonials.Tellthepotential
userswhatpeoplethinkofyourapp.
Includeacalltoaction:“Downloadnowforfree”
buttonormentionyourlaunchdate.
Standoutfromthecrowd;befunny,bemys-
terious,tellastorybutjustdon’tsound
boring.Don’tmakeavanillavideooritmay
negativelyaffecttheimpressionthatyour
usersformofyou.
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4. Createadedicatedwebsiteorjustalandingpageforyourapplication.It
showsthatyouareseriousaboutyourapplicationandgivesyouanop-
portunitytostartthebrandingevenbeforeyourapphitstheappstore.
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Contactinfoforpressinquiriesorsupport
Feedbackabouthowtheappcanbemadebetter
Videodemo
DownloadLinkfortheapp
Screenshots
Biosthatproveyou’rehuman
Testimonials

5. Alreadyhaveawebsite/blogthatgetsgood
traffic?Wellthenthat’sthefirstplaceto
startyourapppromotionfrom.Addan
‘AvailableontheAppStore’buttonor‘Getit
onGooglePlay’buttononyourwebsite/-
blog.Makeiteasyforyouraudienceto
downloadyourappfrom anyofyourweb-
siteorblog.AddalinktoyourapponApp
storeinyouremailsignature.Placeabanner
attheendofyourblogposts.Peoplewould
bemoreinclinedtodownloadyourappafter
readingagoodblogpost.
Beforewetalkaboutthispoint,letusemphasizetheimportanceofApp
StoreOptimization.AccordingtoForresterresearch,63%ofconsumers
useAppStoreSearchtofindapps.Thismakessearch,intheappstore,
themostusedmethodfordiscoveringanddownloadingnewapps.
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Sohowdoyoumakesurethatyourappappearsontopwhentheysearch
forrelevantkeywords?Well,youdosobyoptimizingyourappfortheapp
store.ByusingtheseAppStoreOptimization(ASO)techniques,youin-
creasethechancesofyourappbeingfoundontheappstore.

6. Agoodnameisimportantregardlessofwhatyouaremarketingsomakesureyou
comeupwithakick-as*nameforyourapp.Beforeevencomingupwithaname
thinkofwhatyourpotentialappusersmightsearchfor,whenlookingforanapp
likeyours.It’sbesttoincludeacoupleofkeywordsthatdescribewhatyourapp
does.BesuretoavoidkeywordstuffingastheTitleofyourappshouldreadina
naturalmanner.Alsokeepthisinmind:Donotrepeatanalreadytakenappname
asApplemanuallyflags(anddisables)theconcernedkeywords.
GreatAppDescriptionislikethecoverpageofyourCVandwritingagreatdescrip-
tionisallaboutkeepingitsimpleandgettingstraighttothepoint.Thisiswhere
youencourageandlureyourvisitorstodownloadyourapp.Itisveryimportantto
haveanimpactfuldescriptionthatleavestheviewerwithnootherchoicethan
gettingyourapponhis/herdevice.Don’tthinkcopywritingisyourcupoftea?No
problem,justhireaprofessionalcopywritertodothejob.Elanceisagoodplaceto
beginthesearch.YoucanhireanexpertcontentwriterfromElanceforcheapand
getgetagreatdescriptionwritten.Wanttowritethedescriptionyourself?Justkeep
thesepointsinmindandyouwillbeOk:
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Thefirst3linesofyourdescriptionarereallyimportantsincethey
arevisiblebydefault,alongwithyourappiconandscreenshot.
Mentiontheimportantmilestonesinthedescription.Appgotmen-
tionedinamajorpublication?Mentionit.AppDownloadsreached
50,000?Mentionit.Yougetthepoint.
UseBulletpointsandshortsentences.Therearemillionsofappsto
checkoutontheappstoreandtheviewer’sattentionspanisreally
short.Sosayitclearandsayitquick.
Highlightsinglelineexcerptsfromappreviews
Donotuseanysortofjargonsinyourappdescription
TITLE KEYWORD

7. Theveryfirstprerequisiteforagreatscreenshotislogicallyyourappdesign.
Whateveryoudo,justdonottrytoluretheviewerintodownloadingyourappby
showinghighlymanipulatedscreenshots.You’llsimplyendupwithangrycom-
mentsandlowratings.Applegivesyou5slotsforscreenshotsandGooglegives
8sogoaheadandplaceyourapp’smostbeautifulscreensinthere.Donotput
yourapp’ssplashscreenasthefirstscreensinceittellsabsolutelynothingabout
thefeaturesofyourapp.Listoutfeaturestobecommunicatedthroughyour
screenshots.screenshots.Also,beawarethatApplechangeditspolicyforscreenshotsand
nowyoucanonlychangethemalongwithaproperappupdate.
AppIconitselfhaszeroeffectonsearchresults;howeveritsimpacton
click-through-rateandinstallrateisunbelievable.Someoftheappshaveexperi-
encedasmuchas20timesmoredownloadsafterchangingtheiricon.Design
beautiful,simple,highresolutioniconwithsimplecolorsandtrynottoinclude
yourapp’snameinsideitsinceitjustdoesn’tgowell.
KeywordsareanimportantpartoftheAppStoreOptimizationstrategy.Putting
intherightkeywordscanhelpyourappgethugeamountofsearchtraffic.Apple
offersyou99characterstosetupyourkeywordssomakesureyoumakethebest
ofit.Createyouappstoremetadatausingtherightkeywordsandyoucansub-
stantiallyincreasethechancesofyourappgettingfoundontheappstore.
Useseparatekeywordsinsteadofusingmergedkeyword.Forexampleuse‘Cat,
Training,Tips’insteadofusing‘CatTrainingTips’asasinglephrase.Beforeyou
startinsertingthekeywords,brainstorm allthekeywordsthatyouthinkyour
targetaudiencecanusetosearchyourapplication.LocalizeyourKeywordswhen
possible.Forexampleit’sveryhardtoranknumber1for‘FunGames’,howeverin
Spainthisisamucheasiertask.Ofcourseyouwouldneedtotranslateyourwhole
appthen.
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8. Teaseyourpagefanswiththemostdelicious
featuresoftheappduringtheprelaunchphase.
Talkabouttheproblemsthattheapplication
wouldsolveandthendrivethemtosignupforan
exclusiveinvite.Sharethevideosthatyoucreate
foryourapp.Doitrightandyou’llgetadatabase
ofeageruserswhowouldbelookingforwardto
yourapp’slaunchdate.yourapp’slaunchdate.
Celebrateeverymilestonewithyourfanson
TwitterandFacebook.First100downloads–
Share,First1000downloads–Share,gotagreat
reviewortestimonialfromafan–Share,wrotea
killerblogpostaboutyourapp–share.Youget
thepointright?
Facebookisthesocialmediakingandwearesure
noonedoubtsit.Usethisplatform asahome
baseforyourapp.CreateaFacebookFanpage
and getasmanylikesaspossible.Include
everythingimportantabouttheapplicationon
thatpage.Itwouldalsobeagoodplaceto
engagewithyourappusersandrespondtotheir
questions.questions.
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9. Havegoodimagesandscreenshotsofyourapp?Isyourapprelatedtophotography?
Welliftheanswertoanyofthesequestionsisyesthenyoushouldseriouslyconsider
promotingtheapponplatformslikeInstagramandPinterest.
YouneedtokeepthislinefromthefamousYMCAsonginmindwhenpromotingyour
appi.e.‘Nomandoesitallbyhimself’.Gooutandaskyourapppagefanstotakethe
actionthatcanhelpyoutopromoteyourappfurther.Askthemto‘Like’,askthemto
‘Retweet’,askthemto‘Share’,askthemforfeedback,askthemtospreadtheword.
Justremembertodoitinawaythatdoesn’tmakeitlooklikeyouareintherejustto
getyourapppromotedthroughthem.Keepposting,engaging,andentertainingcon-
tentonthatpageeverynowandthen.Also,keepyouraudiencemotivatedbyrunning
contestsandofferingincentivesfromtimetotime.contestsandofferingincentivesfromtimetotime.
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GREATAPPS

10. Wealltendtotrustappswithgreatreviews.Personalreviewsandratingsfromyour
clientcanhelpyougoalongwaybutifyoucangetcoveredinamagazineoranyapp
reviewwebsite,that’sevenbetter.
Therearetonsandtonsofwebsiteouttherewhichcanreviewyourapporhelpitget
reviewed.Somearepaidandsomefree.Herearesomeofthereallypopularones:
Sogooutthereandstartpromoting.Havingagreatappisjustthebeginning.You
needtoputintheeffortstospreadthewordsopeoplecanknowthatsuchanawe-
someappevenexists.Alwaysrememberthatthebestmarketingisagreatproduct.If
yourappisn’tgood,letalonegreat,you’vegotaproblem.
Hopethesetechniquescanhelpyouinmakingyourappsuper-successful.
HavemorequestionsaboutAppPromotion?Readytogetanappmade?Getintouch
–Geekswouldlookforwardtoyourcall.
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ExcellentUI
GoodDesign
Performance
Interactivity

11. ThankYou
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