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27 Things Your Referral
Program Needs To Win
Ivan Kirigin
ivan.kirigin@gmail.com
@ikirigin
1 / 27
set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
2 / 27
measure happiness
!
!
!
NPS via promoter.io
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
3 / 27
sharable tracking link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
4 / 27
reflect invite status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
5 / 27
symmetric bonus
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
6 / 27
avoid money
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
7 / 27
don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
8 / 27
call out the link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
9 / 27
add social sharing
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
10 / 27
email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
11 / 27
bulk email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
12 / 27
local messaging services
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
13 / 27
customize landing pages by inviter
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
14 / 27
Deep link to custom mobile landing pages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
15 / 27
streamline registration by invitee
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
16 / 27
track sharing source
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
17 / 27
find comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefficient
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
19 / 27
test custom messages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
20 / 27
test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
21 / 27
prompt in the product flow
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
22 / 27
suggest invites
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
23 / 27
top funnel == repeat messaging
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
24 / 27
reminders of invitation status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
25 / 27
give credits for alt invite channels
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
26 / 27
expect fraud
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
27 / 27
test flows
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
28 / 27
track others
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
Ivan Kirigin
!
ivan.kirigin@gmail.com
!
@ikirigin

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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

  • 1. 27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 2. 1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 3. 2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 4. 3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 5. 4 / 27 reflect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 6. 5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 7. 6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 8. 7 / 27 don’t be a downer Avoid telling people they’ve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 9. 8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 10. 9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 11. 10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 12. 11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 13. 12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 14. 13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 15. 14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 16. 15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 17. 16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 18. 17 / 27 find comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefficient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 19. 19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 20. 20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 21. 21 / 27 prompt in the product flow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 22. 22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 23. 23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 24. 24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 25. 25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 26. 26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 27. 27 / 27 test flows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 28. 28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin