mobile newspaper

1. Prepared by
Sigit Budi Cahyono

2. Mobile Newspaper is extended line business information in era mobile. That
combine new mobile technology and traditional business information. Mobile
newspaper give newspaper company and mobile operator new income from
traffic and advertisement.
In the other side, mobile newspaper is new medium for advertiser to promote
their product directly to consumer privately. Consumer can response in their
mobile, and advertiser recorded it.
Trend global mobile media met with big market in Indonesia, user mobile phone
Indonesia reported by Assosiasi Telepon Seluler Indonesia ( Indonesia Cellular
Phone Asscociation) 2010 almost 180 million.
Technology mobile newspaper is very elastic for user, every mobile phone can
receive mobile newspaper as long their handset supported GPRS connections,
Platform mobile newspaper which develop by Huawei now adopted by
Indonesia mobile operator. This platform use Multimedia Messaging Service as
medium to delivery information, almost handset now supported by GPRS
Connection.
So far this business opportunity in Indonesia just started, no much serious
player in the competition. If we committed to develop the market and product ,
not possible to be market leader.

3. I. SWOT Analysis
Strength
- Experienced and success in this business
- Have supported technology
- Have man power who familiar this business
- Give market free of charges for this service is very attractive to Indonesian market who glad for free stuff.
Opportunity
- Indonesia is big market for mobile newspaper who has 180 million mobile user.
- Beijing Oristar Media (BOM) is ready to penetrate market than other local player, especially to push advertiser.
- This industry is new in Indonesian market
Weakness
- User mobile behavior in Indonesia is different with mainland user, most of user just use voice service than others.
- Need more effort to promote and drive this service to market, and give market attractive gimmick to make them use this service.
Threatness
- Local player have ready in source and market
- Carefully for media content because some of people group is very sensitive for several issue, especially religion issue.

4. Web
Detik Beijing
Okezon Oristar
vivanew
e
Inilah.com
s
Pay Free
Kompas.com
Seputar Indonesia
Koran Tempo
Warta Kota
Bola Beijing
Genie Oristar
AUTOmotif
Trust
Hai
Newspape
r

5. I. Strategy Pemasaran
Product
output Mobile Newspaper must give people
different side than ordinary information from
competitor, as like vivanews, detik, kompas, etc.
The competitor adopted their content from their
portal or newspaper. If BOM want to be different
must have own information source. As like info
from freelance reporter, news agency, or from
citizen journalist.

6. Extended product could be developed for user.
BOM can input quiz, trivia, or another gimmick for
user when they comment the news.
BOM give space from citizen journalist reportage ,
this is very interested some people.
Advertorial for producer to promote their product.

7. Price
Beijing Oristar Media have to give free of
service charges for mobile user, because local
company input charges for subscriber.
Promotions
To promote this service we can sharing
promotion with portal media or printed media.

8. Placement
To distribute output mobile newspaper must
choose potential market which usually not just
use gadget for talking. There are student,
professional, entrepreneur, government, etc

9. Chief of Editor
Secretary
Life Style Hard News Showbiz Local
Technology Politic Music Criminal
Health Economi Film Culinary
Career c Gossip Traffic
News Financial Event
Sex & Love Community
Education
Travel

10. News Propose
Chief Of Editor
Editorial Plan Meeting Secretary
Term of Reference Checking Meeting Upload News
Editor
News Source

11. Subscribe to local news agency –
antaranews.com for news sources

12. Chief of Editor (1 person)
Editor of Life Style (1 person)
Editor of Hard News (1 person)
Editor of Local Contens (1 person)
Secretary (1 person)

13. Simple, but refer of Jurnalisme Standart
which keep formula When, Where, Who,
What, Why and How
Style of Writing: Bombastic, dramatic to
attract reader
Put attractive picture

14. Mobile newspaper
Advertorial
Portal Web
Quiz