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Case Study - Ladbrokes
1. Ladbrokes Case Study
Bookmaker
Overview
Ladbrokes Plc needed an SMS tool that would allow their CRM teams to use it for everyday communications
to their customers, to drive them into the shops and take advantage of offers sent by text message that would
encourage them to place more bets.
They also needed a messaging platform that was secure and that had access to API interfaces so they could
send their data to their other third party data companies in realtime.
The messaging platform needed to have access to global markets and have a high volume capacity. Security
and automated opt out functionality was also a must and the So-Mo-Lo Platform ticked all the boxes.
Ladbrokes CRM team now send over 65k messages per day to their customer base in the UK, Ireland and
Scandanavia.
Ladbrokes send over 65k messages a day to their customer base in
the UK via our So-Mo-Lo Platform
So-Mo-Lo is part
of 2ergo Group Plc
2nd Floor, Digital World Centre,
1 Lowry Plaza, The Quays, Salford,
Greater Manchester, M50 3UB
+44 (0)161 874 4222
somolo@2ergo.com
somolo.co.uk
