Get Active Investigation

1. INVESTIGATION

2. INTRODUCING THE BRIEF
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3. RESEARCH INTO THE CLIENT

4. WHAT IS THE NHS WHAT DO THEY DO
 Their purpose is to lead the NHS in England to deliver high-quality services for all.
 Our NHS England Operating Framework sets out how we are supporting systems and
providers to lead locally to improve the health of the population, improve the quality of patient
care, tackle inequalities and deliver care more efficiently. It describes our six longer-term
aims:
1. Longer healthy life expectancy.
2. Excellent quality, safety and outcomes.
3. Excellent access and experience.
4. Equity of healthy life expectancy, quality, safety, outcomes, access and experience.
5. Value for taxpayers’ money.
6. Support to society, the economy and environment.

5. MORE INFORMATION ABOUT NHS
 We do this by ensuring that the healthcare workforce has the right numbers, skills,
values and behaviours to support the delivery of excellent healthcare and health
improvement to patients and the public.

6. I N F O R M AT I O N I N TO T H E N H S C A M PA I G N B E T T E R
H E A LT H
 It is a website to help people start to get healthy:
 Whether you want to lose weight,
 get active or quit smoking,
 Better Health is here with lots of free tools and support.
 You can also find simple ways to lift your mood with Every Mind Matters.

7. RESEARCH INTO EXISTING PRODUCTS

8. WE CAN MOVE
 We can move is a social movement which aims to provide the collective identity, sense of belonging
and range of resources to support people to take action. Inspiring people to unite behind a common
vision to increase physical activity.
 They put a 1min video at the top of the website so it’s the first thing people see. And it has people
talking about how they get active and how it help them.
 They make sure everyone can do it which is what they showed in the video. All ages can get active
no matter who you are.
 This gives me some thoughts for my video because this show me that people like to see the activity
then talk about it a little bit in a short sentence
https://wecanmove.net/index.php

9. WE ARE UNDEFEATABLE
 Is a company that help people with health condition to get active. They also have a video as
the first thing you seen on the website and it says, Every move enables more. Find out how to
get active whilst living with a health condition today.
 In the video it show people doing simple actives to help them in they daily life and that you
don’t need to be lifting weights or run you can do it in your house.
 This will help me as making my video because it show me that people don’t and cant do a
complected workout and that I should add a variety of different ways to stay active.
https://weareundefeatable.co.uk/

10. LOVE ACTIVITY HATE EXERCISE?
 Love activity, Hate exercise? Their campaign is designed to get the nation moving.
Being physically active has enormous benefits for your physical and mental health.
But many people find it hard to do as much as they would like. Don't let pain, fear,
fatigue, a lack of time or motivation hold you back!
 They have a video of one person talking about their story and how much doing a little
makes her really happy mentally. And how she is doing thing she thought she would
never be able to do.
 This will help me as it show that I should not just focus of physical heath but mentally
health too.

11. POSTER OF COMPANY'S
The poster has bright colour which attracts people eyes to
it. It also show him stepping happily on a box and the
texted realties to it. Also, it show a web link where you can
go straight to the website. Also, so it landscape.
This poster has a darker blue that has a simple
quote, but it get the point across. Also they
have added pictures of someone being active
and then some people feeling happy in the text
which I never really seen before.

12. RESEARCH INTO POTENTIAL SUBJECT AREAS
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13. R E S E A R C H I N G A R E A S I A M C O N S I D E R I N G
C O V E R I N G
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14. MORE IDEAS AND RESEARCHING
https://www.mind.org.uk/information-support/tips-for-everyday-living/physical-activity-exercise-and-mental-health/tips-for-getting-physically-active/
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15. AUDIENCE RESEARCH

16. ANALYSIS OF SURVEY

17. WHAT WOULD
INSPIRE YOU TO
GET ACTIVE?
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18. DO P RE F E R TO
WORK OUT OUT S IDE
OR INS IDE ?
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19. W HICH OF T HE S E
A CT IV IT IE S WOUL D
Y OU RAT HE R DO?
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20. H O W O F T E N D O Y O U
W O R K O U T / G E T
A C T I V E ?
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21. HOW OFTEN DO
YOU EAT
HEALTHY?
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22. W H AT I S M O R E
I N F O R M AT I V E F O R
Y O U ?
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23. W O U L D Y O U C O N S I D E R
Y O U R S E L F TO B E
H E A LT H Y ?
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24. H O W M U C H WAT E R D O
Y O U D R I N K A W E E K ?
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25. AUDIENCE PROFILE

26. KEY
DEMOGRAPHIC
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https://www.istockphoto.com/search/2/image?family=creative&phrase=teenagers

27. KEY
PHYSIOGRAPHIC
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28. CHALLENGES
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29. PREFERRED
CHANNELS
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30. PREFERRED
CONTENT TYPES
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31. PROJECT PITCH

32. WHAT I AM DOING FOR EACH
PRODUCT

33. VIDEO
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34. POSTER
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35. PODCAST
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36. W H Y I T H I N K T H I S W I L L H E L P A N D C O N V I N C E
P E O P L E
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37. Gantt chart
• I used this to keep track of what I did
and what I need to do, and it was very
helpful